Travel advice: Don’t chase authenticity. Eat what’s served, drink what’s poured, listen more than you post.

Thailand manipulated us all. And it might just be the most brilliant marketing strategy of all time. Introducing: Gastrodiplomacy. While countries spent millions on ads and billboards during this time, Thailand made you try (and eventually crave) pad thai. In 2002, they

Kazakhstan once tried to sue Borat. Now they’re quoting him. The “Very Nice” tourism campaign is one of the boldest pivots in travel marketing. Let’s break this down: In 2006, the Borat movie insulted Kazakhstan on a global stage. The government banned the film and tried to

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1. Reggio Calabria, Italy +541%

2. Tartu, Estonia +294%

3. Siem Reap, Cambodia +241%

4. Baltimore, USA +217%

5. Portsmouth, Dominica +186%

6. Córdoba, Spain +133%

7. Tromsø, Norway +85%

8. Panglao, Bohol, Philippines +77%

9. Stuttgart, Germany +70%

10. Thiruvanan-thapuram, India +66%

Here are the top 10 trending travel destinations for 2025 based on the % increase in flight searches🧵👇 Which one surprises you the most? I don't know how #4 made the list!

📍Dubai, UAE 🇦🇪

📍Barcelona, Spain 🇪🇸

📍Rome, Italy 🇮🇹

📍Athens, Greece 🇬🇷

📍Norway