Torque Agency Group
@TorqueAgency
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Bringing automotive technology to life, through compelling content and stories. We work with some of the world’s best-known brands and innovative suppliers.
London
Joined April 2009
Congratulations to @GTOpoppy, the winner of the #MICA Young PR Professional of the Year Award, and all of the winners at last night's @gomw_uk 2021 annual awards. It was a fantastic evening and we were honoured to present such a prestigious award. #automotive #communications
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What captures your attention with brands on socials? Is it the witty captions, feed aesthetic or the brand's authenticity?. We hear from our account director, Amy Miller, on why she and many others follow brands on social media. Click here to read more.
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Apparently, kittens are one of the most engaged with assets on social media. Such is the power of the content you’re served on your social feed. But do you know what’s the best content to use on Facebook, Instagram and LinkedIn?. Click here to find out👉
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“I’ve realised that I seek out content that I learn from, which is reflected in the accounts I typically visit.” . This week it’s the turn of Senior Account Executive, Euan Antona to reflect on his favourite social media accounts. Read about it here:
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What’s the difference between organic and paid social posts?. This is one of the key questions we hear from stakeholders when discussing their social media strategy. And it’s easier to explain than most people think. Sitting comfortably? Let's begin….
torqueagencygroup.com
This is one of the key questions we hear from stakeholders when discussing their social media strategy.
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Here are a few thoughts from Account Director, Alex Juggins, on why National Geographic’s combination of emotive imagery, thought-provoking captions, authenticity and consistency makes it a shining example of how to nail your niche on Instagram.
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Our latest blog takes a look at how and why internal communications are worth the effort. Get in touch today, to find out how we can help you talk to your team better. #automotive #communications #pr #socialmedia #people.
torqueagencygroup.com
As an agency, we often find that internal communications are overlooked in favour of the greater perceived value of an external PR programme.
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When we construct a successful communications strategy, we’ll almost always suggest award entries as a tool for generating coverage and company exposure. We’ve come up with some tips to help you get your brand noticed. #comms #pr #automotive #awards.
torqueagencygroup.com
When we construct a successful communications strategy, we’ll almost always include awards entries as a way of generating coverage and company exposure.
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One of the many lessons 2020 taught us is that a crisis can happen anytime and usually where you’re least expecting it. Find out more and read about our top tips in this week’s blog. #crisiscommunications #crisiscomms #automotive #commsagency
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We're truly saddened to hear the news about Daniel Gregorious. Our team worked with him over many years in his roles at Chevrolet and then MG. We extend our deepest condolences to his family, friends and colleagues.
MG Motor's head of sales and marketing, Daniel Gregorious, has died after a short illness aged just 48.
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We’re celebrating the launch of our new website this month, bringing lots of new content and services to life with a new look and feel. Want to find out a bit more about us and what we do? Visit us at . #PR #Social #automotive #transport #mobility
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When the UK-wide COVID-19 lockdown hit in March 2020, DAF Trucks saw the need to focus its communications activity on supporting employees, stakeholders, and its dealer network. We knew how to help. Read the case study and get in touch via our website:
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Have a read of this thought-provoking article from BBC News, which looks at how we may see a shift in a driver’s job description in the coming decades.
bbc.co.uk
Trucking is a big employer but autonomous trucks are on the horizon - are they a threat?
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When Eurorepar Car Service needed an effective way to introduce new garages to local drivers, we knew how to help. We devised an easy-to-use toolkit, encompassing a press release, social media assets to reach a wide customer demographic. Learn more:
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Happy 88th Birthday to our debut Torquing Heads podcast interviewee, Paddy Hopkirk!. You can listen again to Libby and Alex’s chat with Paddy over on Spotify and Apple Music. Spotify: *Episode recorded and picture taken prior to COVID-19
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April Fools’ Day ‘announcements’ have become something of a tradition amongst the major automotive manufacturers. Auto Express is collating this year’s efforts and throwing back to some of the best from years gone by.
autoexpress.co.uk
We round up this year’s best car-related April Fools’ jokes, along with a few of the more famous japes from years gone by
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We’re delighted to be supporting @bppulseuk as they further expand their ultra-fast EV charging infrastructure in the UK. 2021 will see the introduction of its first EV charging and convenience hub, sporting 24 ultra-fast charging points.
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We're delighted to have facilitated both print and online coverage in The Telegraph for @A_E_Machines over the weekend. Read more about AEM's innovative work:
‘This could be as important as the flux capacitor’. Ok it’s only a quote from the comments section, but it is fabulous to see Peter Fleet, our new Chairman, talking about our technology and fundraising plans in the @Telegraph today.
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📣 Torque communications tip: Comms is a two-way street 📣. It’s important to keep an ear out for opportunities that come your way. By building relationships, you might find journalists coming directly to you as a source of reliable information. #pr #comms #automotive
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Today we remember those who are no longer with us. We think of the families without loved ones and those that have given so much to fight the COVID pandemic. We hope in the months ahead, our collective resilience will help us to build a brighter future. #DayofReflection
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