Todd Handy
@ToddHandy
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Builder of revenue. Fighter of cancer. Lover of family. Mover of feet. All thoughts, all mine.
Utah, USA
Joined September 2009
Check out my latest article: Epic Disruptions https://t.co/5b95dREUtj via @LinkedIn
linkedin.com
Discover key insights from Scott Anthony’s Epic Disruptions webinar—lessons on innovation, resilience, & skills needed to thrive in today’s fast-changing world.
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AI (of course), evolving KPIs and revenue metrics, growth strategies, sales leadership and talent, customer success and retention, and the leadership mindset required to balance short-term execution with long-term vision.
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Participated in a roundtable yesterday with some of Utah’s best and brightest CROs and sales leaders. The conversations were timely, insightful, and energizing, and the networking was equally valuable. We dug into some of the biggest levers shaping revenue today:
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Any of my X connections using @PerplexityComet and have an invite to share? I'm on the waitlist for @perplexity_ai's new agentic browser, Comet:
perplexity.ai
Comet browser by Perplexity is the AI browser that acts as a personal assistant. Automate tasks, research the web, organize your email, and more with Comet.
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Check out my latest article: 📺 CTV, GenAI & the GTM Reset: 8 Takeaways from the 2025 IAB Digital Video Report https://t.co/NUmMKiuJ50 via @LinkedIn
linkedin.com
The 2025 IAB Digital Video Ad Spend & Strategy Report is out, and if you’re in the business of driving growth through media, marketing, or sales, you should pay attention. Digital video is now the...
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Check out my latest article: 📊 Summary & Takeaways: Borrell’s 2025 Local Advertiser Survey Webinar - July 22, 2025 https://t.co/f4EDSy807x via @LinkedIn
linkedin.com
the session covered advertising spend trends, media effectiveness, channel performance, and forecasts through 2026
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📖 Full article in @EditorPublisher : 🔗 https://t.co/kk8DYX6OE2 Let’s rethink media revenue from the ground up. #SaaSificationOfMedia #LocalMedia #CustomerSuccess #GTM #RecurringRevenue #DisruptiveImpact
editorandpublisher.com
In his new E&P column, Todd Handy — a proven growth architect behind major transformations in digital media, AdTech and SaaS — brings Silicon Valley strategy to Main Street media. Each month, Handy...
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This isn’t theory, I’ve built the full framework: 🔹 GTM maturity audit 🔹 MRR packaging toolkit 🔹 Retention & CS playbooks If you lead revenue for a media org, let’s talk.
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6 SaaS metrics every media exec should know: 📊 CAC- Customer Acquisition Cost 📊 LTV- Lifetime Value 📊 MRR / ARR- Recurring Revenue 📊 GRR / NRR - Retention Revenue 📊 Churn Rate 📊 Payback Period Start tracking them = start scaling.
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What if… 💡 You sold monthly programs instead of one-time IOs? 💡 You treated advertisers like customers, not just buyers? 💡 You measured success with SaaS KPIs? It’s not only possible, it’s necessary.
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SaaS companies? ✅ Monthly recurring revenue ✅ Onboarding & retention motion ✅ Lifetime value It’s time media made the shift.
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Local media is stuck in a transactional cycle: ❌ One-off campaigns ❌ Seasonal buyers ❌ High advertiser churn
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🚨 New byline in @EditorPublisher : “The SaaS-ification of Media” What if local media companies thought like SaaS companies? 👇🏻 Highlights & takeaways from the article 🧵 🔗 https://t.co/kk8DYX6OE2
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Check out my latest article summarizing the @Gartner_inc webinar: "CSOs, Win Now & in the Future" https://t.co/E0n7hso6Ul via @LinkedIn
linkedin.com
In a time of global uncertainty and rapid AI evolution, this session served up a compelling roadmap.
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Not trollin' you, @fnjacobs. Just ran across this and thought I'd get your take. https://t.co/gSwz5Hgeu6
jalopnik.com
One of the downsides of electric vehicles is that the electric motors interfere with AM radio signals. If your husband loves to listen to talk radio, you’d probably think that’s a good thing, but it...
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In the noise of the digital media world, it can be hard to cut through the cacophony and find what works for your company. Read CRO Todd Handy's Q&A with 50Pros to see what you can do as a media company to succeed and how SEBPO can take you there. https://t.co/rMbli0mzoQ
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Really enjoyed spending time with @rducey on the podcast.
@ToddHandy @Rducey unpack how @localmedia companies are shaping their #digital future in #leadinglocalpodcast
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Creative. It's critical to good digital campaigns. Maybe it's not your forte, or you don't have the time. You can outsource it, but be certain the partner you're relying on will deliver. My colleague Jim Battista,@SEBPO_us's Sr. Director of Creative Services explains more.
Our Senior Director of Creative Services, Jim Battista, reveals the most effective methods for measuring creative services success and ensuring your #outsourcing partner is right for you ✅. https://t.co/O4MOOIdeGQ
#creativeservices
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A great article including insights from SEBPO 's Chief Strategy Officer Lauren Kochan.
linkedin.com
A great article including insights from SEBPO 's Chief Strategy Officer Lauren Kochan.
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