💫 Last night, in front of a live audience of hundreds at the Hollywood Palladium, our inaugural TikTok Awards in the US was a star-studded celebration of creativity, community, and impact. Huge thanks to host @lala, superstar @Ciara for a show-stopping performance, our iconic

We've partnered with @Disney to launch first-of-its-kind immersive experiences for Avatar: Fire and Ash.🎬 Visit our content hub to dive into Pandora like never before with exclusive clips, creator deep dives, and in-app activations: https://t.co/Dwe0f7EGyE #Avatar #FireAndAsh

Ciara to Perform at Inaugural TikTok Awards (Exclusive)

📚Your #BookTok favorites are now on Audible! We've teamed up with @Audible to bring you trending titles and popular genres in one cozy listening corner. Explore the "Best of #BookTok" collection:

You're invited!💡This Saturday, join @MelRobbins and her daughter Sawyer for an exclusive LIVE show on TikTok and make 2026 your best year yet! ✨ See more: https://t.co/nbRJwnrt1W

Within a year, Bumpa Built had 60,000 followers. "I can 100% say we would not exist today if it wasn’t for TikTok.” Read more via @CTMirror to hear how local small business owners use TikTok to build a community and transform their marketing efforts.

In 2025, from discovering new artists to reviving iconic tracks and creating viral moments, our community of 1B+ fans proved once again: Music starts on TikTok. 🎶 See the songs, artists, trends and musical moments that defined the year. 👇 #YearInMusic2025

The TikTok Holiday Emporium took over Grand Central Terminal in the past weekend, featuring @MaryRuths @CarawayHome @rothys @IGK_HAIR @nobull & more. 🎁 Over 4,500 consumers stopped by to shop, explore & create with us.🎄✨

We're rolling out two new features for friends and families to discover, share, and connect on TikTok: 📂 Shared Collection – share and organize TikTok content in one place 📱 Shared Feed – discover new content in a shared interest-based feed in DMs Learn more:

TikTok Shop is where shopping is fun, and the experience of discovering new products and brands brings people joy. With this year's Black Friday & Cyber Monday campaign wrapped, we saw nearly 50% more shoppers who bought something! Check out more exciting results here 👇🎁

From 'flow state' to Thanksgiving meals, we're highlighting the trends, creators, small businesses, and videos shaping culture on TikTok in our For You Newsletter. Check out the latest edition ⬇️ https://t.co/CTsXeZ8Bsi

Hosting this holiday season? Check out these tips and tricks from Megan Ruffles (@thechicishchick on TikTok) to reduce stress and keep the focus on fun. via @ABC 👇✨ https://t.co/D6u6w3dbq0

From NHS nurse to “Bus Aunty,” Bemi has earned national attention for her love of London’s red buses. This year, she won Video of the Year at the TikTok Awards in the UK, with her video racking up nearly 50M views. Read more via @MirrorUK:

We loved bringing #BookTok IRL to @ladybirdbooks_chs in Charleston this weekend with @CHSLitFest + @YALLFest! From panels to curated reads and book giveaways, see the highlights 👇📸

The TikTok Awards are coming December 18! See our host reveal on @GMA and cast votes daily for your favorite creators on the TikTok Awards hub, open now until December 2.

5/ We’ve enhanced how we detect and disrupt hate and extremism networks, and we’re partnering with experts to offer in-app education and redirection resources that promote understanding and #OnlineSafety. Learn more about how we keep our community safe:

4/ We’re expanding our AI transparency efforts — from invisible watermarking of AI-generated content to our $2M AI Literacy Fund, empowering people to understand and use AI responsibly. #ResponsibleAI

3/ We’re launching a new Time & Well-being page and mindful tools designed to help our community pause, reset, and build positive digital habits on TikTok. #DigitalWellbeing

2/ With 1B+ people globally — and over 200M across Europe — coming to TikTok to create, discover, and connect, trust and safety isn’t just a function — it’s the foundation of our platform.