Feeling extra merry this week? Or oddly overwhelmed? Or somehow both at once? As Christmas approaches, our brains are being quietly nudged by lights, music, smells and memories - far more than we realise. https://t.co/m5BW0rNT68

Black Friday Biases to Watch • Scarcity: “Only 2 left in Eastbourne!” • Countdowns: Fake timer, real panic. • Anchoring: “WAS £499.99 NOW £239.99!” (normal price). • Social Proof: WhatsApp group loves B&M → so do you. • FOMO: “I got 40% off mine.” So, it's not your fault!

What FMCG Can Learn from Luxury And Why It Matters Now Luxury brands don’t just sell products; they sell meaning, scarcity, and identity. https://t.co/omtbZzkNzD

How Occasions Make Spending Feel Worth It Even when times are tough, people still justify premium purchases when the occasion feels meaningful. Read how brands can use rituals and context to elevate products and unlock willingness to pay more. https://t.co/HfAtzTLcby

Why That £18 Bottle Feels Better – Even When It’s Not Why do we still reach for the pricier option, even when we know cheaper ones can do the job? In this article, we unpack the psychological weight of price and what it really signals to the brain. https://t.co/ij3bzDtxZF

Is the luxury space just saturated with sameness? The visual language of “premium” has become so widespread that many brands now look indistinguishable, polished, but forgettable. Brands need to build emotional, distinctive identities that cut through.

The concept of “premium” is shifting beyond mere product excellence to embrace emotional storytelling, exclusivity, and a sense of identity. Consumers increasingly value experiences, status, and narrative-driven branding as essential components of luxury. https://t.co/6JQOICQIB7

What is the psychology behind premium? Read about the hidden drivers behind perceived value as well as uncovering what brands almost miss and revealing the role implicit insights plays within this. https://t.co/TJfovvTd0i

What makes a product feel worth the higher price? Explore why consumers are still willing to pay more even when cheaper alternatives exist. From emotional resonance to sensory appeal and identity alignment, cues that signal “premium” go far beyond cost. https://t.co/eE9zsJdjhG

Don’t push people. Nudge them. Smart design beats hard sell every time

People don’t remember everything. They remember the best bit and the last bit

People don’t act on logic. They act on feeling. Here’s why emotion drives real behaviour

Beautiful pack. Average product. Still sells. That’s the Halo Effect.....

Your brain hates hard work. Too much choice = no choice. Watch cognitive load in action

Why do you like things you’ve seen before? Hint: it’s not a coincidence. The mere exposure effect👇

Free will? Sort of. This quick video shows how your brain can be primed before you even know it.

Do you really know what your brand means to your audience? In our latest Mindlab Short, we explore “The Power of Associations”: how unconscious links between your brand and abstract concepts like “safety”, “freedom”, or “excitement” drive perception and, ultimately, behaviour.

Most decisions aren’t made slowly or rationally. No. 2 explores the psychology behind everyday decisions, Juliane Beard looks at System 1 and System 2 thinking, Exploring the tug-of-war between automatic reactions and deliberate thought and why brands need to understand both.

A new series unpacking the psychology behind everyday decisions, and what that means for brands. Short videos. Big ideas. All rooted in behavioural science. 1st up: Why people don’t say what they think - or even think what they feel.

Do you know your win-win-wins? They're the place where joy, profitability and positive impact meet. Spotting them is how brands build a successful sustainability strategy according the founder of Crumbs beer