The Toy Association
@TheToyAssoc
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The Toy Association™, Inc. is the business trade association representing all businesses involved in creating & delivering toys for kids of all ages!
USA!
Joined October 2009
Every child deserves to play. Here’s how The Toy Foundation is delivering it: . #ToyFairUniversity #toyfairlife
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Hear how STEAM lessons tend to sneak their way in as children play in this Toy Fair University session: . #ToyFairLife
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📢 Attention: If your company sells, distributes, or ships single-use packaging into California, the clock is ticking to comply with the state’s new Extended Producer Responsibility (EPR) law:
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Is your supply chain resilient? This Toy Fair University session with Ethical Supply Chain Program unpacks the strategies behind diversification in a regulatory world: . #toyfairlife
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Influencer strategy refresh! Hear the latest trends and tactics to maximize brand impact from this Toy Fair University panel: . #ToyFairLife
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Toy Fair University: The Insights Family highlights the critical role of localization in helping create culturally relevant toys and marketing campaigns that resonate with kids around the world: . #toyfairlife
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Power up your partnerships and explore opportunities & tips on the evolving world of digital gaming and consumer products with @womenintoys: . #toyfairlife #toyfairuniversity
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In this Toy Fair University session, learn from Carlos Mendoza how dynamic illustrations can elevate your brand identity and create an emotional connection with your audience: . #toyfairlife
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Don’t let your product story stop at the shelf. This Toy Fair University panel shares how storytelling continues to build engagement after retail: . #toyfairlife
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Generative AI can spark ideas—but it comes with IP risks. Learn how to stay protected in this Toy Fair University session: . #AIDesign #toyfairlife
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Our 2024 Impact Report is live! 📈.From global advocacy to global market access, The Toy Association delivered real results for the toy industry in 2024. Explore how we worked in service of our members:
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What’s new with U.S. kids? Trends in digital, VR & play habits: . #ToyFairUniversity #toyfairlife
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AI can elevate storytelling in toy development—but only when used mindfully. Learn how to strike the right balance in this Toy Fair University session: . #toyfairlife
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We joined 30+ global toy trade associations for the International Council of Toy Industries (ICTI) Annual General Meeting. As secretariat of ICTI, The Toy Association remains deeply engaged in raising members' voices & building bridges across markets:
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Evergreen IPs, kidults & character power—see what’s trending in licensing in this Toy Fair University panel with Licensing International's Maura Reagan and Jazwares' Jeremy Padawer:
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Manufacturing in flux? Hear from Kids Brand Insight's Steve Reece on how sourcing strategies are evolving: . #ToyFairUniversity
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This Toy fair University panel explores why mobile gaming, and YouTube are essential to any digital marketing plan. Learn how to reach your target audience and hear about the challenges and successes when creating digital media plans:
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Understand the ABCs of IP in toys. This session unpacks patents, trademarks & copyrights, and how they overlap. 🧠 Tune in: #ToyLaw #Innovation #ToyFairUniversity
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Media + marketing = magic (when done right). Learn what’s working in the toy industry: . #ToyFairUniversity
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Mass vs. specialty toy packaging: what sells better where—and why. This Toy Fair University session breaks it down: . #ToyFairLife
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