The Toy Association
@TheToyAssoc
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The Toy Association™, Inc. is the business trade association representing all businesses involved in creating & delivering toys for kids of all ages!
USA!
Joined October 2009
Honored to support the @USMC @ToysForTots_USA Foundation Holiday Drive at Marine Corps Base Quantico this week. @FLOTUS expressed her gratitude for The Toy Association’s support. Together with our partners, we remain committed to delivering the joy of play to children everywhere.
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This #ToySafetyAwarenessMonth, @TheToyAssoc is asking members to help raise awareness about non-toy items that can pose serious risks to children — like high-powered magnets, balloons, & button cell batteries. Share tips 👉 https://t.co/FiixNJProc
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🚀✨ A Pokémon card that went to the edge of SPACE is now powering good. The Beckett Black Label card, launched by @DragonShield & @BeckettCollect, is up for auction via @HeritageAuction, with ALL proceeds benefiting @TheToyFndn. Learn more & bid here: https://t.co/ico0QHuXD1
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In the first article of American Science, Shattered, we explore how Trump-era funding cuts and policy changes have disrupted the longstanding partnership between the federal government and U.S. universities.
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Big kid toys with small parts? Keep them in a separate bin to protect curious little ones🙅♀️ Ask older siblings to help keep their toys out of tiny hands. It's one way to support safe play! Tips on the importance of age grades on toys here 👉 #toysafetyawarenessmonth #toysafety
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BIG NEWS from the Chicago Toy & Game Fair: 113 finalists for the 2026 Toy of the Year® (TOTY®) Awards were revealed today by @TheToyFndn: https://t.co/l8adTTxGF8
#toty2026
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🎉 Day 1 of @peopleofplay's Chicago Toy & Game Fair is here & WISHLIST WEEKEND is underway! From hands-on exhibits and inventor showcases to family fun and holiday shopping, there’s excitement around every corner at #CHITAG2025. 🎟️ here: https://t.co/xQYVeo3K6C
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🚨 87% of parents worry about safety of counterfeit toys, but more than half say they would still buy from an unfamiliar seller if the toy was cheaper – putting their child at risk. This #ToySafetyAwarenessMonth, help us close the gap — share this resource 👉
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It’s officially the 5th Annual #ToySafetyAwarenessMonth! 🎉 Led by @TheToyAssoc, we’re spotlighting our industry’s commitment to safe, enriching play all month long. Explore free toy safety resources 👉 https://t.co/FiixNJOTyE
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Toy Fair 2026 is shaping up fast! 850+ retail outlets & attendees from 59 countries (and counting) plan to attend. Join buyers from Amazon, Target, Macy’s, Walmart & more — Feb 14–17, 2026 at NYC’s Javits Center. 👉 Register: https://t.co/QMVAx377h1
#toyfairlife #toyfair2026
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State rules are shifting. Colorado finalizes its EPR eco-modulation rules (taking effect Jan 1 ’26), while New Mexico begins PFAS rulemaking under the PFAS Protection Act. Members: Share your feedback on NM with us by Nov 30. 👉 https://t.co/3i1RTzzwBu
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In 2025, The Toy Foundation's Play Fund awarded $𝟰𝟬𝟱,𝟬𝟬𝟬 in grants to 𝟮𝟯 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻’𝘀 𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝘀, providing 𝟮𝟰𝟱,𝟬𝟬𝟬+ 𝗸𝗶𝗱𝘀 with comfort and play during treatment. 👉 Learn more: https://t.co/C2fj2HhvxM
#toyfoundation #playmatters #geniusofplay
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🔔 Reminder: The @America250 webinar is this Wednesday! 🇺🇸 The Toy Association and the bipartisan congressional America250 team will share how toy companies can tap into the nationwide excitement of the U.S.’s 250th anniversary. 👉 Register here: https://t.co/T87lhY5LMr
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🎉 The Toy Association has officially opened its new Toy Building in El Segundo’s growing toy district! Leaders & dignitaries joined us to cut the ribbon & celebrate this new hub for the toy industry & LA community. 📍 Welcome to the new home of play. 🔗 https://t.co/OKyICrZNjn
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Build your brand with LinkedIn. This Toy Fair University session gives you step-by-step guidance for toy professionals: https://t.co/SQWTmUqDuZ
#toyfairlife
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Learn how influencers, AI, and Amazon are reshaping the toy industry’s digital landscape, driving product performance and brand strategy in this Toy Fair University session: https://t.co/rb6xz2UbCD
#toyfairlife
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Roblox is a playground for brands. This Toy Fair University session from Dubit teaches you how to break in: https://t.co/bdcjq9QZcy
#toyfairlife
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This Toy Fair University presentation uses case studies to offer an effective framework for implementing AI into product, marketing, service and customer experience for toy companies: https://t.co/zRlny492sS
#toyfairlife
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Entertainment trends change fast—this Toy Fair University session with Circana breaks down the need to know: https://t.co/lSUFc0h7EW
#ToyFairLife
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Toy Fair University: Peek behind the curtain! Learn how PARENTS magazine picks top toys: https://t.co/7Sc5eJSwGV
#ToyFairLife
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Toy Fair University: Sustainability is more than a buzzword. Learn how brands are standing out in the eco-conscious toy space: https://t.co/SiDi0PLCVG
#toyfairlife
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