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TheSILab Profile
TheSILab

@TheSILab

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742
Following
375
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468
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A global community advancing the value of social and internet data as a source of insight.

Global
Joined June 2018
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@NewsWhip
NewsWhip by Sprout Social
2 years
Don’t miss us at @TheSILab's #DemoDay on September 27th at 1:45 PM BST/8:45 AM EDT. Our Sales Director, @JonathanBarnes_, will demonstrate how to use predictive analytics to uncover stories that matter. For all NewsWhip customers, enjoy a 50% discount with the code 'NEWSWHIP.
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@TheSILab
TheSILab
2 years
Ari Berman in Brand Social Media from Chewy and SI50 2023 winner said, “We get to know it ALL! The good, the bad, and the poorly written. I love to think of social data as the best open-ended data source..” https://t.co/C9xlaA2Cgz #SIInsider50 #SI50winner @Meltwater @ayyweins
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@TheSILab
TheSILab
2 years
Michael Young from Ford Motor Company and SI50 winner says “My job is to evangelize within our company the importance of evaluating social media intelligence (voice of the customer) alongside other business data” https://t.co/oxcrlfDDqc #SIInsider50 #SI50winner @Meltwater
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@TheSILab
TheSILab
2 years
Nand Kishore Poddar works with ITC Ltd & is a 2nd time SI50 winner. He comments, "The beauty of social intelligence is that it makes deeper exploratory work possible – which takes more detailed and longitudinal view." https://t.co/ag60WdCXhK #SIInsider50 #SI50winner @Meltwater
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@TheSILab
TheSILab
2 years
Enzo of Ogilvy "A social intelligence pioneer is somebody who is constantly connecting dots in new ways (how data relates to behaviors, insights & projections) & new ways of analyzing a customer context" https://t.co/47FeKie07f #SIInsider50 #SI50winner @Meltwater @enzopaolo7
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@TheSILab
TheSILab
2 years
"Being smart, innovative, understanding global trends, being able to do it all yourself without needing to loop in anyone else to do any part of the consumer listening journey leveraging social listening.” https://t.co/AEYIajM4qa #SIInsider50 #SI50winner @Meltwater @tsvetta
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@TheSILab
TheSILab
2 years
Rodrigo Milanez, Director, Consumer Insights, PVH Europe, "Search data gives us intent, Social data gives us a more human qualitative context. When combined, these two are the Jagger & Richards of Consumer Insights!" https://t.co/2cIH8pJE2S #SIInsider50 #SI50winner @Meltwater
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@TheSILab
TheSILab
3 years
David Sager, SI50 winner at Fox Corporation says “Each platform, each influencer, each corner of the internet has its own ways of communicating and inside jokes, and I love being able to dissect and understand them” https://t.co/0XoWIS0L8x #SIInsider50 #SI50winner @Meltwater
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@TheSILab
TheSILab
3 years
Carlos Serra, CDO of Audiense and SI50 2023 winner said in his interview, “While social is still a minority percentage of the total advertising spend, it is probably informing the rest of the spend.” https://t.co/lFWxM8uRbP #SIInsider50 #SI50winner @Meltwater @serrita22
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@TheSILab
TheSILab
3 years
Melissa Davies, 2nd time SI50 winner: “Social intelligence is a perfect complement to the digital transformation that is happening across industries, because it’s such a rich source of consumer insight and empathy” https://t.co/A2o52IOeUt #SIInsider50 #SI50winner @Meltwater
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@TheSILab
TheSILab
3 years
“A skill that I feel I have sharpened with time but one that I would call has been the most influential in my career to date, has been the ability to synthesize complexity into simplicity.” https://t.co/jSTmUfeHCe #SIInsider50 #SI50winner @Meltwater
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@TheSILab
TheSILab
3 years
Jorie McLeod, SI50 winner & Social Media Manager says, “I believe that patience is a key skill needed for social intelligence. When exploring a topic or theme online, insights will not always be immediate and obvious” https://t.co/CQyFffTbBg #SIInsider50 #SI50winner @Meltwater
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@TheSILab
TheSILab
3 years
Patrick Charlton of Buzz Radar said, “Being able to provide a brand with deep insight into its audience, which illuminates new paths on how to connect with them, is always really exciting to me.” https://t.co/2Ro2uDJTfQ #SIInsider50 #SI50winner @Meltwater @Pat_Charlton
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@TheSILab
TheSILab
3 years
Jackie Cuyvers 2nd time winner & CEO of Convosphere “One of the great things about social intelligence, is that it’s a data-driven approach. This means that your first project can serve as a benchmark” https://t.co/TG8vp5KhXn #SIInsider50 #SI50winner @Meltwater @jackiecuyvers
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@TheSILab
TheSILab
3 years
Sathyaraj Asaithambi, Social Media Listening & Analytics: Novartis “Knowing that everything is temporary doesn’t make me sad, on the contrary, it helps me appreciate the moment and love my ecosystem more” https://t.co/ylRYqmhjec #SIInsider50 #SI50winner @Meltwater @aasaisathya
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@TheSILab
TheSILab
3 years
Jane Quigley shares, "Social data – especially clean, research-grade quality data – is the most immediate and open “focus group” there is. The data is available for quick analysis – the good, bad and ugly" https://t.co/Wu55KFfniE #SIInsider50 #SI50winner @Meltwater @jquig99
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@TheSILab
TheSILab
3 years
“... every day, more and more companies are realizing they need to tap into the power of the world’s conversations. Because social intelligence is a key to understanding people and our environment better” https://t.co/G7sbf51a4c #SIInsider50 #SI50winner @Meltwater @MahmahMike
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@TheSILab
TheSILab
3 years
Ross Melinn, Amway: said in his interview "Being a social intelligence evangelist means focusing on not just the technical “how” but just as, if not more critically the “why” this should matter to anyone" https://t.co/qV7U8bDxG1 #SIInsider50 #SI50winner @Meltwater @RossMelinn
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@TheSILab
TheSILab
3 years
Nayeli Tusche, newly listed SI50 2023 winner and Senior Director of Spiegel Institut says, “For me, social intelligence, if implemented properly, is THE way to acquire tremendous competitive advantage.” https://t.co/eEdrjm0Dnd #SIInsider50 #SI50winner @Meltwater @Netnographyca
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@TheSILab
TheSILab
3 years
"I find joy in the entirety of the analysis — it should be objective, but holistic, practical, but comprehensive, insightful, but empathic. Minding that line proves beneficial in this line of work." https://t.co/G5nabg0qdv #SIInsider50 #SI50winner @Meltwater @MorganJames264
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