Location Based Marketing Association
@TheLBMA
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Following
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Research, education, and collaborative innovation at the intersection of people, places, and media.
Global
Joined June 2010
This week's #LocationWeekly episode features @Lowes expanding Style Studio visualization tech to more stores, @boxcar and Raptor Technologies launch location-based campus alerts, @amazon's Vulcan robot with a sense of touch and @tripgenie taking live translation to the next level
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This week's #Locationweekly episode features @jackintheboxww landing in @Fortnite, AT&T winning against the @FCC on sale of location data, @Walmart using advanced geospatial tech to improve delivery, and @tiktok_us challenges @Google with reviews in the comment section. Tune in!
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This week's #LocationWeekly episode features @SunocoRacing and https://t.co/NNMAdVkamG announce collaboration on in-car payment, @MaryBrowns Chicken in-store media network hacked, @Uber is working with rival @Instacart to sell ads and Otonomous - AI-Powered hotel coming to Vegas
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This week's #locationweekly episode features @weareogury AI-powered persona builder, @ChatGPTapp releases new mapping features, @Promo_Republic launches AI-powered reviews for franchises & @Heineken is launching a “dating app” for bars in Brazil & Italy. Tune in now!
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This week's episode is a review of the RetailLoco conference in Germany this week! Featuring... @Passcreator by Fobi, @Ariadne_finance, @BBE Handelsberatung, @yext, @simonmediaexp & @AdentroMktg
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#LocationWeekly episode 708 features Germany’s Bütema AG acquiring digital signage player @WedekoS84367, @TMobile spends $175M to acquire @LbsCompany Blis & California getting even tougher on location data with Bill AB1355. It also features @offeristagroup. Tune in now!
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This week's #LocationWeekly podcast features @amazon testing a search feature for products it doesn't sell, @thedesignium launching AR Scale for experiential guides, RPLY using AI to respond to texts you missed & @RezolveAi kicking off major retail expansion. Check it out now!
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This week's #LocationWeekly episode features @Toyota_Aus using location data for OOH campaigns, @NianticLabs to sell @PokemonGoApp, @PlacesScout acquired by @yext and @Apple Maps introducing location-based ads. Check it out now!
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#LocationWeekly Episode 705 is out! Featuring a new partnership between UNL & @GrabMaps, @SimonPropertyGp goes holographic in malls, @CVSHealth drives app downloads with cabinet unlock feature, and Super Bowl uses LIDAR and AR graphics to spice things up. https://t.co/jDSMAtOhSu
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This week's #LocationWeekly episode features stories about @amazon suing for location data collection, InMoment launching a location performance scoring system, @MediaMarktBEfr and @Saturn_btc launching an in-store media network and @Google launching Identity Check for @Android!
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This week's location weekly episode features @WHSmith launching an instore retail media network, Komodo launching a travel marketing platform with @tiktok_us & Revolut, @RaceTrac partnering with @accustore for in-house promotions & @TMobile to acquire @vistarmedia for $600M
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This week's #locationweekly episode features announcements from the CES and NRF shows, including companies like @DalimSoftware, @LOrealParisUSA, @nvidia, @Meta, and more. https://t.co/CQBJoYSvxI
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New #LocationWeekly episode! Featuring stories from Digital Envoy announcing the launch of LocID, @TomTom & @Esri partner on advanced location analytics, @here and @awscloud collaborate on AI mapping solutions for vehicles & @BestBuyCanada open retail media network to 3rd parties
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This week's #locationweekly episode features @IHGhotels Singapore launching a champagne drive-through, IGA buying InMar's scanner apps, @Target launching a generative AI gift finder and @Walmart looking to create a unique homepage for every customer! https://t.co/K0ONmj2lhr
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New #LocationWeekly episode! @Tesco using multiple screens with AR for a holiday campaign, @here Technologies and Pioneer joining forces on mobility solutions, Netflix using Nextworld on Roblox to connect fans with characters and IsWhere launching in Thailand uses LBS for tourism
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This week's episode of #LocationWeekly features @instagram launching live location sharing, @Cadbury delivering on Christmas with OOH campaign, @Google Lens can now tailor search results to the store you are in, and @amazon releasing 17 new APIs for location services.
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This week's #locationweekly episode features @Snapchat adding location sharing to its Family Centre offering, @WesternUnion launching media networking, @Grindr building the world's first “AI Wingman” and @NianticLabs introducing a Spatial Platform.
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Episode 695 of #locationweekly highlights stories like Amap improving lane-level navigation/mapping with AI, @virginmedia + Blis sign a partnership in the UK, @ATT , @TMobile + @Verizon contesting heavy FCC fines + media targeting DOOH ads in the UK via license plate recognition.
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