I post twice a week lessons on YouTube all focused on hitting $1M/mo https://t.co/ijmEJs4TdH

Your sales team's incentive isn't your profitability They're paid on gross commission So they push you to fill calendars regardless of whether you actually make money on those calls Stop listening to "fill the calendar" and start listening to your P&L Track profit per call,

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You can have the best closer on your team Doesn't matter if your lead shows up uneducated They're not buying what you're selling They're buying the certainty that comes with understanding Hammer them with content before they ever touch a phone call

Do the math: Small spend at high ROAS might make you $50K/month Big spend at lower ROAS might make you $500K/month The lower ROAS at scale still wins in total profit

You can't generally set up ads and forget them Something always needs attention Conversion rates drop Algorithms change Stats don't maintain themselves Keep optimizing while you scale

UpRock Weekly Call 77: UPTober Finale

Before you scale ad spend, build your financial model first Project what happens when: • Cost per lead goes up • Show rates drop • Audience gets colder Don't just think "this ROAS will hold at 10x spend" Do the math on what could go wrong Build for flex stats, not best

I showed a room of 8+ figure businesses how to print with paid ads. Here’s the #1 thing I told them:

You can't generally set up ads and forget them Something always needs attention Conversion rates drop Algorithms change Stats don't maintain themselves Keep optimizing while you scale

Before you scale ad spend, build your financial model first Project what happens when: • Cost per lead goes up • Show rates drop • Audience gets colder Don't just think "this ROAS will hold at 10x spend" Do the math on what could go wrong Build for flex stats, not best

Dynex Capital ($DX) Co-CEO Smriti Popenoe joins @marketopolis_ to talk about building a company meant to last decades, not news cycles. She explains how Dynex treats dividends as risk infrastructure and how AI is giving retail investors new research power. 🎧 Listen now!

I showed a room of 8+ figure businesses how to print with paid ads. Here’s the #1 thing I told them:

When you first start running ads: • Platform gives you incredible results • Low cost per acquisition • High ROAS • Everything works That's by design to hook you as a customer The real game starts after that honeymoon phase

The trough of scaling happens to almost everybody You scale daily spend ROAS starts going down You panic and pull back ROAS goes back up So you think that's your ceiling It's not It's just a dip you need to push through to get to the other side where you make more while

How to Build $1M/Month Funnels (After 10+ Years of Doing It)

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When you first start running ads: • Platform gives you incredible results • Low cost per acquisition • High ROAS • Everything works That's by design to hook you as a customer The real game starts after that honeymoon phase

The trough of scaling happens to almost everybody You scale daily spend ROAS starts going down You panic and pull back ROAS goes back up So you think that's your ceiling It's not It's just a dip you need to push through to get to the other side where you make more while

How to Build $1M/Month Funnels (After 10+ Years of Doing It)

You need to love making money

The @RareNetworkWeb3 team had the pleasure of speaking with @kasselman, President of @blockchain right after his panel with @NFL Hall-Of-Famer @EmmittSmith22 during @NABSummit about their amazing partnership with the @dallascowboys and their new innovative @askjuneai

We worked with a team that sends customized testimonials based on prospect profession Lawyer books a call? Send lawyer testimonials Teacher books? Send teacher testimonials That's how you turn calls into laydown deals

I send up to 4-6 emails per day between booking and the call Not reminder emails VALUE emails Teach them something, answer their objections, show them the process If your emails suck, yeah you'll get complaints But if they're valuable? People read every one twice

You need to love making money

We worked with a team that sends customized testimonials based on prospect profession Lawyer books a call? Send lawyer testimonials Teacher books? Send teacher testimonials That's how you turn calls into laydown deals

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