My interview with @GaryVee is now live! This interview has been years in the making, and I'm so excited to finally be able to share it with you 👉 https://t.co/TEy4x6JLB8

The simpler the presentation, the easier the message can get across. The simpler the presentation, the more complex it is to create.

The beginning of your story isn’t just about hooking your audience, it’s about setting the tone. The audience is able to pick up on the quality, the type of artist you are, and the style of story they’ve signed up for all in the opening moments. Make them count.

To make one good song a month. JUST ONE GOOD SONG. He has the expectation that 99% of what he makes won’t be good but if he can make one good song a month then by the end of the year he has an album. His belief is: “You have to write a lot of shit ones to get the good ones.”

Everything you make isn’t going to be great… that’s not bad, that’s expected. Ed Sheeran is one of the biggest artists in the world, he spends seven hours a day in the studio, 10:00am-5:00pm, Monday-Friday. That’s 35 hours a week writing and recording songs. His goal is... 🧵

Deadlines force you to cut that which is unnecessary so you can focus on the things that are.

Striving for perfection in your art is a good thing but unchecked is when it becomes a problem. It is when you are striving to perfect things that don't actually make your art better that it becomes a hinderance to getting your art in the world.

In doing this you're forced to either cut that which is unnecessary to make what is as great as it can be, or to leave it all in and ship a diluted version of your work.

How setting deadlines helps you perfect your art 👌 Setting deadlines is an important part of your process as an artist. Deadlines force you to confront your work and get clear on what actually matters 🧵

Promoting your art is just as important as making your art. If you put in a lot of effort and no one consumes what you've made then there is no art, only effort.

In a world where so much feels the same, don't be afraid to things that don't make sense.

That work ethic has never left Ed, and is the reason he has become one of the biggest artist in the world.

"I was just like, if I play every night of the week, maybe two times a night, maybe three times a night, and I'm just doing that every day, eventually I'll get really good. And that is what happened after a while.”

But Ed realized one thing… he could outwork all of them. “I was like, I'm not better than you, but I can do more shows. I would book three shows on a Thursday night and get on the tube and go and play three songs, three songs, three songs."

But working this hard was not unfamiliar for Ed. When he was 17 years old he moved to London and started gigging. He looked around and saw that these older performers were better than him. They all “had good songs, they sung well, they played guitar”.

When Ed got signed to Atlantic Records, he really admired James Blunt… who was also signed there. Remembering the advice he got from his Dad, Ed asked for everything James did in his peak there. He looked at everything James did, doubled it and launched himself into stardom.

“Choose someone you admire and work harder than them.” And Ed did just that...

This advice @edsheeran got from his Dad helped him become a star: 🧵

You aren’t dreaming big enough. Put the phone down and set some bigger goals. When you’re done, come back and read this tweet.

Do the thing every day. Even if it’s for a little while, keep the momentum going.

Break your process from time to time. It’s easy to fall into a creative routine (read: rut), and doing things differently can sometimes be the spark of inspiration you’re looking for.