Jacky Martin
@TheJackyMartin
Followers
13,791
Following
644
Media
1,266
Statuses
11,779
Helping game developers reach their funding goals with beautiful visuals. 🥰 Founder @ • Art Lead, • Computer Scientist, • Game Dev
Apply to Gentleland 👉
Joined October 2015
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
اليوم الوطني
• 1295060 Tweets
Lebanon
• 903443 Tweets
لبنان
• 652642 Tweets
REBECCA ICONIC GIRL PFW25
• 421958 Tweets
الاهلي
• 400120 Tweets
ايران
• 209228 Tweets
Zelensky
• 135067 Tweets
Bills
• 106011 Tweets
Kassia
• 36547 Tweets
Dolph
• 31192 Tweets
#grandefratello
• 31077 Tweets
連休明け
• 30913 Tweets
Jessica
• 30345 Tweets
Vince
• 27586 Tweets
كاس الملك
• 23831 Tweets
John Deere
• 21674 Tweets
Discovery
• 21366 Tweets
Sooj
• 18817 Tweets
Mallorca
• 14779 Tweets
Jaguars
• 12358 Tweets
Capriles
• 12182 Tweets
アップル
• 11701 Tweets
Pac-12
• 11635 Tweets
#طرد_ماتياس_الفاشل_مطلب
• 10106 Tweets
دوري يلو
• 10075 Tweets
To everyone looking for a job in the games industry...
Discords:
1) Unreal Slackers / Unreal Dev
2) Brackeys Community
3) Game Dev Network
4) IndieWorldOrder
5) Snappy Gurus
6) Indie Arena
7) Game Dev League
8) Games.IndustryGathering
9) Unity Developer Community
Websites:
46
2K
7K
Game devs marketing like:
"Let's just release our game and see if someone likes it..."
105
296
5K
Today I learned:
You can make the last hit points of a health bar worth more to create the feeling of "barely" surviving in games.
110
136
4K
Let's continue talking about pricing your game...
[source: vginsight]
98
277
3K
Developing a game without having a steady income is really scary.
If you don't have revenue to go full time, don't quit your job.
It's much easier to build something with a safety net and live frugally.
Sure, it's slower, but you'll make fewer emotion-driven decisions.
55
127
1K
Did you know that some companies put weights in their products to make them feel higher quality?
It's because we associate heavier with better quality material.
I am curious, is there something similar for games?
350
36
1K
gm game devs, say it with me:
"I won't launch my game to Steam before 7.000 wishlists."
70
49
1K
The game developer community is just really full of positive people.
Especially in the indie scene.
Everyone supports each other.
There's a good vibe everywhere. They just want each other's games to do well.
You're all an inspiration!🥰
49
77
1K
Game devs get excited about the idea of owning their own studio.
It's not as sexy as you think.
Your day is 80% putting out fires
- Managing employees
- Dealing with customers/ players
- Hustling for funding
- etc.
Most of the time it's a logistical nightmare.
62
76
1K
Most game devs are super smart people.
You can easily code and create art and whatnot.
But you can't read *one* book on business development?
118
48
1K
Bad Game Marketing:
- This is what I do
- This is how it works & why it's cool
Good Game Marketing:
- This is your challenge.
- This is our promise to you.
- This is what makes it unique.
- This is the experience you can expect.
- This is why our game is perfect for you.
28
109
1K
I have been steadily growing my Game Dev Book Recommendations in the past few months.
If you don't know what to read, here are 30+ books to get inspired.
Sorted by category:
11
171
1K
Want to help expand on our Ultimate Resource Database for gamedevs?
It's a curated list of game assets and other resources for game developers created by the Gentleland team.
👇
18
186
920
For anyone needing more help with their game...
Did you know I have some free resources over on gumroad?
Want the link?
27
125
838
I have been creating games for more than 15 years.
These are my top 3 game dev books:
- The Gamer’s Brain How Neuroscience and UX Can Impact Video Game Design
- The creative gene
- Rules of Play: Game Design Fundamentals
21
63
777
What I find fascinating about most game devs is...
To make money you would usually master 1-2 high income skills.
Then you monetize these and are good to go.
Most game devs on the other hand have 12324234 high income skills.
But 0 idea how to monetize these.
35
49
757
Game developers are usually working too much.
I have not seen a single lazy game dev -> ever <- during a decade of on and off development.
Only game devs, who said they were lazy, while working through the weekends or long hours in their "free-time".
53
61
732
I see many of you fellow gamedevs use the
gamedev and indiedev hashtags.
Most of your players are not inside of that bubble.
You are mostly reaching other gamedevs, not your ideal players through these.
77
62
700
"Your scope is too large!"
"Make a smaller game first."
You don't need to bow down for dreaming bigger than the people around you.
108
49
679
There are genres that some publishers avoid.
To list a few:
- NSFW games,
- puzzle games,
- visual novels,
- precision platformers.
Of course depends on each publisher, but there are genres that are prefered over others.
56
24
660
Game developers are usually working too much.
I have not seen a single lazy game dev -> ever <- during a decade of on and off development.
Only game devs, who said they were lazy, while working through the weekends or long hours in their "free-time".
48
48
637
You know what?
Most solo/indie game devs I've talked to...
They deal with the same stuff:
> Feeling like they're not good enough,
> wondering if they're just pretending,
> struggling with imposter syndrome, and
> always comparing themselves to others.
What else?
103
47
605
Feeling unproductive?
Your game takes forever to finish?
I listed you a few fun productivity principles in the thread below!
🧵👇
13
97
587
The game developer community is just really full of positive people.
Especially in the indie scene.
Everyone supports each other.
There's a good vibe everywhere. They just want each other's games to do well.
You're all an inspiration!🥰
19
34
533
Developing a game without having a steady income is really scary.
If you don't have revenue to go full time, don't quit your job.
It's much easier to build something with a safety net and live frugally.
Sure, it's slower, but you'll make fewer emotion-driven decisions.
16
55
484
95% of succeeding as a game dev or business owner is not getting distracted.
42
31
453
"Why am I so sad the whole time?" the game dev asks, who listens to sad music while writing a sad story for their sad game, which tackles the depths of depression while working through nights.
"Must be the shaders in Unity..."
20
39
451
It took me years to figure out how to break into the games industry.
It took me another year to make a living wage from it.
And it took me 3 month to figure out how to make 10.000€ per month.
Progress is not linear.
Don't quit right before you are about to hit your goals.
8
28
406
Game devs need to have a plan for getting rest and avoiding burnout.
That's one of the very first realisations I had, when I started working in the industry.
Sleep seems for many to be the logical solution.
But sleep is not the same as "resting".
🧵👇
15
60
384
Do you already have my guide on optimizing your game dev profile for twitter?
Want it?
180
25
374
So... The last few days have been kinda rough.
I have been at a few local developer gatherings and it's been a weird atmosphere.
It's the first time I heard questions like:
"How do I leave the industry after years in it?"
6
14
356
Most game devs have a consistency problem, not a strategy problem.
You will grow your audience if you post about your game every day.
You will grow your network, if you talk to people every day.
You will earn money from daily outreach.
The challenge:
Do it for 90 days.
34
25
352
One of the biggest mistake I see indie devs make is thinking that a lower price will get them more players.
A low price has a very strong signaling effect that your game is low value to a potential player.
54
28
344
Most game devs I have met just want to develop their idea and not starve while doing so.
If you want to be a "successful game dev" then you first need to find an answer to the age-old question:
What does success mean to *you*?
43
27
327
There is more than one dev, who is self-funded and struggling to get by each month.
If that's you.
-> There are many resources online on how to find publishers, apply to games funds or start your crowdfunding campaign.
I collected some helpful links for you below: 🧵👇
5
70
325
Stop idolizing outliers and survivors who created a hit-game as their first release.
Instead, study the businesses doing multiple games and building sustainably.
A much more attainable plan.
26
33
318
This is how Twitter truly works.
You shut into the void for a prolonged amount of time until it clicks with people.
I shouted into the void for 6 month, before I saw any results at the beginning.
39
5
315
You do not need to have a traditional education for game development.
There are more than enough self-taught and absolutely brilliant devs.
27
34
312
@ArturSmiarowski
In this order :)
-> "7 Powers: The Foundations of Business Strategy"
-> "Creative Strategy and the Business of Design"
-> "The Win Without Pitching Manifesto"
-> "Game Thinking"
8
20
297
Many people fail to create engaging games that excite because they study game design tactics without understanding human behavior and emotions.
14
24
282
If you have even written one line of code for your game, then you are already ahead of all the people, who only dream and never start.
Celebrating all the small accomplishments can be so meaningful.
It really can boost your motivation.
This is how I do it👇
12
41
287
I have zero interest in getting rich. Sure it's nice, but it's not the point.
I didn't build my business to make more money.
I did it so I could spend less time doing things I hate with people I dislike, while having more time doing things I love with people I love.
13
22
279
I see game devs have 300ish followers, but not interact with them.
That's 300 people who already raised their hand.
Talk with them, comment, learn from them.
Show you care.
21
19
267
If you post content regularly for your game you create a compounding effect and it's easier to gain a following.
I have not missed a single day of tweeting since months.
Gained 3k+ followers in the span of a few months.
The content doesn't need to be brilliant, just there.
22
20
268
3) Structure 👍
All tweets follow the classic "AIDA" model, which is a common funnel technique.
In this, you take people through a process step-by-step before making a "request".
I've attached you a screenshot of a sample tweet below.
3
19
264
You really only need 11 slides in your pitch deck.
Add a trailer and cover image for capturing attention.
Then you are at 13.
10 is a good number to reach.
15 is long.
If you have 20 it's a bad sign.
🧵👇Here is what you need in detail:
6
27
266
Unsure if your game logo is any good?
Bookmark this.
It's our design philosophy and best practices for logo design. 👇
5
34
257
If I were to start a game in 2024 from $0.
Here's how I would start:
1) Define Core Loop with Storyboards
2) Define Player Personas & Market Research
3) Build minium viable prototype.
4) Playtest with early adopters & pre-sell founding tickets.
👇
13
25
257
Currently writing on a guide for Steampage optimization.
I went through the most recent top selling games.
So you don't have to!
Interested?
46
19
248
Rivalry in game dev makes ZERO sense to me.
I freely share my knowledge and don't see others as competitors.
Here's why:
- great collaborations & partnerships
- I already have my unique brand, people go with me, because they konw me
- plenty of fish in the sea
27
13
237
Today is my birthday.
So I am doing what every responsible adult does...
Brew some coffee, eat some toast and open up Steam to buy Chained Echoes.
57
5
233
If you start a new community for your game, don't start with 20 empty channels.
This is all you need. Limit your channels.
Because what happens if you put many people into a small room?
15
15
230
Don't network.
Don't have alterative motives.
Instead: Make friends & give value.
That is really all there is to it.
7
20
226
If you want to build your game's audience with actual players:
❌ no platitudes
❌ no more than 2 hashtags
❌ no "indiedev/gamedev" bubble
✅ wirte about most FAQ from ideal player
✅ show-off your community
✅ entertain
13
16
216
A) "I need to have at least one released game to be a credible game dev"
B) "The quality of my game is what gives me credibility"
A or B?
138
9
215
How can you promote your game as an introvert?
How do you talk about your work, or even yourself, when you're not a fan of being the center of attention?
Here's what I've learned in the past 2 years of building online:
2
36
215
Developing a game without having a steady income is really scary.
If you don't have revenue to go full time, don't quit your job.
It's much easier to build something with a safety net and live frugally.
Sure, it's slower, but you'll make fewer emotion-driven decisions.
16
17
211
The best way to have a good game idea is to have many game ideas.
Agree or disagree?
59
11
208
There are multiple ways to build an audience.
It usually starts with your own brand and finding your "ikigai".
"What does the world need from me?"
"What am I good at?"
"What can I get paid for?"
It's all about your own purpose.
4
32
206
"Why am I so sad the whole time?" the game dev asks, who listens to sad music while writing a sad story for their sad game, which tackles the depths of depression while working through nights.
"Must be the shaders in Unity..."
7
15
204
14
21
195
Do you have the courage to grab your game dev dream?
I know you do.
I see you ready to go and have a positive, lasting, meaningful impact on the world. Just lacking a plan.
You can use social media to your advantage.
Let's talk.👇🧵
2
18
196
Rivalry in game dev makes ZERO sense to me.
I freely share my knowledge and don't see others as competitors.
Here's why:
- great collaborations & partnerships
- I already have my unique brand, people go with me, because they konw me
- plenty of fish in the sea
10
26
189
Rivalry in game dev makes ZERO sense to me.
I freely share my knowledge and don't see others as competitors.
Here's why:
- great collaborations & partnerships
- I already have my unique brand, people go with me, because they konw me
- plenty of fish in the sea
22
13
184
You know you need to do market research for your game.
But you don't know where to start?
Then bookmark this.
4
21
185
What game devs think will happen after posting 2 times asking for people to playtest their game on Twitter.
10
10
176
Game devs treat their launches as such a huge thing.
"If the launch fails, it's over!"
Can you tell me, when Microsoft launched?
Do you remember it?
Tesla?
Twitch?
Youtube?
Facebook?
How did these look like at launch?
39
9
177
Pretty much how social media works for most game devs.
[picture by Visualize Value]
15
6
170
In 2023 we worked on ~20 game projects simultaneously.
The ones that did well on any social media platform had a very distinctive style.
Answer me this.
What's more valuable than a great vision for your game? 🧵👇
6
16
165
Be careful from where you get your game dev knowledge.
Some of the game business advice on r/gamedev reads like a guide to on how to ruin your game, studio reputation & brand in 3 easy steps.
16
10
167
Here is the thing with hiring juniors in the game industry and why it's so rare:
You can only do it if you have the resources for it.
That might sound like a no-brainer, but hear me out:
🧵👇
15
14
165
So you want to be a game developer?
Don't worry it's super easy...
15
23
162