dreaming of being out west

crafted for the journey

when the girls trip makes it out of the group chat @solarpowered_blonde

this season’s uniform 🍎 @daisyaq

frye fall feels like this 🤎 @dailydrills

a staple. the harness 12R

weekend strolls @ashleeradosta

We gave VCU Fashion students the reins to remix Frye’s legacy and they delivered. Christina and Rachel’s standout submission popped with clarity, craft, and bold ideas. We are proud to support the next generation of merchandisers and designers.

kicked back in the campus 12r @simply.cie

out west @solarpowered_blonde

meet the new it-girl sneaker 🤎 shop the milly low lace now

new arrivals, same iconic color

it’s a frye fall 🍁👢 @emilyanderberg

western state of mind @maryralph

ready to roam

elegance with an edge @itslaurafer

the pair you reach for 🤎 @mialedesma_

apple picking season 🍎 @daisyaq

pause your scroll. take in the view. the campus 14L.

boots & besties @jessnoons @solarpowered_blonde @anastasiamidas