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Is AI-powered personalisation the future of news homepages? Read our full interview to learn more 👇 https://t.co/gBNislX4JJ

As Aftenposten's data analyst notes: "More and more media organisations are working to make their journalism more dynamic and individually tailored by using tools such as recommender systems and integrating artificial intelligence features."

What's next? "We are exploring the potential for more user-driven personalisation. Rather than relying solely on behavioural data, this approach would allow users to make active choices—for instance, opting out of very Oslo-specific content if they don't live in the city."

For non-subscribers, Aftenposten has "introduced dedicated sales rankers in specific positions on the front page. The rankings are designed to increase the likelihood of conversion by promoting content with a strong subscription-driving effect."

One notable effect: "Through multiple experiment iterations, we've observed that more diverse topics are gaining visibility, particularly among readers aged 30–39." The personalisation is actually broadening content exposure, not narrowing it.

Editorial integrity remains paramount: "Certain positions on the front page, such as the top three slots, are kept locked/manually controlled to maintain editorial control and ensure that critical stories are always visible."

Here's a fascinating example: Users who read articles about Taylor Swift and general pop culture might still read articles about Travis Kelce, not because of an interest in football, but due to the connection through Taylor Swift.

How does it work? "Our personalisation system is enabled by default for all consented users. Active users are shown recommendations based on their own reading behaviour as well as the behaviour of similar users, a method known as collaborative filtering," says Hanna Lind

The results? A roughly 25% boost in subscriber click-through rates for front-page items and a subscription uplift of up to 11%. For a publisher with over 250,000 subscribers, these are significant gains.

They can offer a balance between providing users with information they should be aware of, regardless of their interests, and encouraging them to return for more content that piques their interest by dynamically weighing editorial signals and personal interest.

Over the past years, Aftenposten realised that many news products don't align with modern digital habits. To counter this, they decided to reinvent their front page by using AI, combining manually selected articles with those chosen by an editor-controlled algorithm.

How is Norway's leading newspaper using AI to reinvent its homepage? Operating since 1860, @Aftenposten has found a way to balance editorial judgment with personalisation—and the results are impressive. Here's how they're doing it.

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A timely challenge. Journalism’s future may depend less on new tools and more on re-examining who we serve, how we listen, and whether the public truly sees itself reflected in our work.

In this special episode of the FixEd podcast, we’re looking back at 2025 and ahead to 2026. The Fix’s @J_Parus and @journalismnews' MD @MarcelaKunova traded their takes on the good and the bad in media this past year – and their aspirations for 2026. https://t.co/tHO132rYeq

In the newsletter next Monday, we’ll offer our own take on the biggest stories and trends of 2025. Then we’ll be off on December 29, bringing you a selection of The Fix’s top stories of the year instead of a regular newsletter.

Get more stories like this delivered to your inbox every Monday by signing up for our weekly newsletter 👇 https://t.co/tC8U4mpe8k

Our favourite is Marie Gilot’s piece on the death of explainers & what kinds of stories will be relevant in the age of AI. “Hyperlocal news, breaking news (as it happens), scoops, notable first-person narratives & investigative journalism” all stand to win https://t.co/1IZHgFJQeV

As usual, many of the essays are not really predictions per se, but rather aspirations. The best ones, though, spot an early trend that will become more relevant in the coming year.

A reliable Christmas tradition in our bubble – annual predictions for journalism from dozens of experts from our colleagues at @NiemanLab. https://t.co/Cc8C2jW2fR