📈 How Nike & BLM Propelled Barça to a €400M Commercial Windfall 1/ Barça is back! Nike’s record-breaking deal & BLM’s international expansion have pushed FC Barcelona’s commercial revenues to a historic €400 million in 2024-25. 🧵👇

MLS have handed Luis Suárez an additional three-game ban for spitting on a Seattle Sounders coaching staff member in the Leagues Cup final. He will miss Inter Miami's league games vs. Charlotte FC, Seattle Sounders and DC United.

Football legends are lining up behind one name in the Ballon d’Or race: Lamine Yamal. A thread 🧵

Well, someone got Mbappe to press (like Dembele). Luis Enrique tried his best, but Mbappe wouldn’t listen. https://t.co/Jix11TDCb1

💰 Investment Funds: The New Trend Fueling Transfers—and Putting Barça’s Economy at Risk 🧵

Dembele and Doue out against Barcelona

Looks like Klopp 😂

💡 Takeaway La Masía remains a talent factory. Even when its players don’t make it at Barça, their development translates into tangible financial value across Europe. In 2025 alone: €135M of proof.

🌍 Other leagues – €20.5M Pau Víctor → SC Braga €12M Álex Collado → Al-Shamal €2.5M Ludovit Reis → Club Brugge €6M

🇩🇪 Bundesliga – €1M Noah Darvich → Stuttgart 🇫🇷 Ligue 1 – €0M No La Masía transfers this summer.

🇮🇹 Serie A – €10.4M Álex Valle → Como €6M Álex Sala → Lecce €1.5M Antonio Sanabria → Cremonese €2.5M Eman Kospo → Fiorentina €0.4M

🏴 Premier League – €74M Xavi Simons → Tottenham €65M Adam Aznou → Everton €9M Simons alone accounts for nearly half of the total Masía outflow this summer.

🇪🇸 La Liga – €29.2M Pablo Torre → Mallorca €5M Jan Virgili → Mallorca €3.5M Arnau Tenas → Villarreal €2.5M Ilaix Moriba → Celta €6M Ferran Jutglà → Celta €5M Carles Aleñà → Alavés €1M Roberto Fernández → Espanyol €6.2M

📊 The big picture 17 Masía transfers this summer Total: €135.1M 5 major leagues covered From €1M bargain moves to a €65M blockbuster

The Barça first team currently includes 10 La Masía products. But opportunities are limited, and many leave to find their careers abroad. Europe is filled with ex-Masía players—and this year they’ve been on the move more than ever.

La Masía isn’t just about producing stars for FC Barcelona. This summer alone, 17 transfers of academy graduates generated €135M across Europe’s top 5 leagues. A look at how Barça’s cantera became a global marketplace 🧵

Alexander Isak and Florian Wirtz entered the top 10 most expensive transfers of all time

Bottom line: England remains football’s financial engine France is under economic siege Saudi, Brazil & Turkey are reshaping flows Transfer activity is at all-time highs Football is now a $10B-a-summer industry.

📈 Transaction volume is soaring: nearly 12,000 international transfers this summer. That’s +1,000 vs 2024, +3,000 vs 2021. Average fee: $3.91M. England? $13.5M per signing. LaLiga? $5.5M. Bundesliga? $6.6M.

New big players are emerging: 🇸🇦 Saudi Arabia: $552M (down from $875M in 2023) 🇧🇷 Brazil: $240M spent, $460M exported (net positive) 🇹🇷 Turkey: $359M, tripling prior years Global football is no longer just a 5-league game.

🇪🇸 Spain is quietly stabilizing. ⚫️$666M spent (+12% YoY) ⚫️$760M in exports → a positive trade balance Arsenal the top UK buyer Madrid & Atlético driving domestic spend LaLiga control mechanisms kept spending in check.