David Cohen
@TheDavidCohen_
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I sell some of the largest off-market deals in đșđž. National multifamily broker with over $1.7B+ in sales. Sharing my successes, failures, feelings & opinions.
Los Angeles, CA
Joined January 2024
What if I told you I sold this deal in 2019 for $125,000,000+, off market & represented both sides yet only today is the first time Iâm ever seeing it in person. Ahh the power of the Cold Call! đđ€Žđ»
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Have a spot open for my 1on1 mentorship. If youâre curious on how I source, negotiate & execute off market deals all over the country while building relationships with the most credible buyers/groups in the nation then this is for you. DMâs open
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One of my Jrâs sent our cold email script to an owner but changed my intro to âGraceful Dayâ. At first I wanted to slap the đ© out of him but with that response how could I đđ€·đ»ââïž
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When youâre cold calling for deals & get a NO, make sure you donât stop there. Always take the shot & ask if thereâs anything else in the portfolio that they WOULD possibly consider selling. Often times youâd be surprised at the outcome. đąđ°
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One of my first mentees ever. @MultifamilyRob is the man. Keep killing it my brother!
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Looks like one of those deals that get sent to you on a PDF saying $60,000,000 + 4% Buyer paid fee đ
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The goal is to make every cold outreach with absolute intention & make the owner truly feel like itâs the only call/email youâre making all day.
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Follow up is key. 90% of responses on the institutional size deals I cold email prospect come in on my 2nd/3rd attempt.
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When youâre cold calling apartment building deals: Stick to a first name basis & building name only, not addresses. Thank me later.
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Reminding you all that follow up is key. When cold emailing, stay persistent, keep your follow ups clean without any fluff, and eventually whether its a price or a NO, youâll get what youâre looking for.
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My motto when prospecting large deals: If I can get to a decision maker via phone, I cold call. If not, I cold email.
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When prospecting BIG deals owned by BIG companies, there is no better outreach than a straight forward cold email. It allows you to bypass gatekeepers & go straight to a decision maker. Make it short, aggressive/straight to the point & you will almost always get a response.
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Got an email out of the blue containing financials from an owner Iâve been working for a year, that theyâre ready & sending an email to every group whoâs reached out in the past, giving 48 hours to submit a best & final offer Heart beating fast, praying we get this one
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Mom&Pop Due Diligence list vs Institutional owner with over $22B+ in transaction history:
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Facts. Canât tell you how many people starting out ask me âwhat do I need to do to become successfulâ & my answer is always âjust stick it throughâ. Unfortunately happens too often
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Experienced buyers who show up to inspections w/no inspector, no crew, just themselves >>>>>>>>>>>>>
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Got a quick one done today. 26 units in Burbank, California for $4,550,000. All Cash/14 day escrow. $175,000/unit & 10 GRM
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Pretty wild to me that all you basically have to do to become a successful real estate agent is pick up the phones yet 95% of people are scared to do so.
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Iâm asked this question more than anything & finally decided to answer: I think first & foremost itâs HOW they say âmake me an offerâ. You first have to decide if itâs worth your time to do so (does my gut tell me theyâre possibly sellers? Is the property worth my time or
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Do your research on owners & know when to go for the big kill rather than simply asking if theyâd sell a single building. Noticed these owners were old/owned all their assets for quite sometime so I decided to gear my pitch towards selling their entire portfolio. Go time!
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For all of you who send me these daisy chain deals on a word doc that say things like $150,000,000 + 3% buyer paid fee asking me if I can bring you a buyer, there is a special place in hell for you.
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