The Cynefin Company
@TheCynefinCo
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The Cynefin® Framework. SenseMaker®. Ethnography Tool Complexity Learning. Organisation Development. Management Consultant
United Kingdom
Joined August 2009
𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐚𝐧 𝐞𝐫𝐚 𝐨𝐟 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧, and unfortunately, you are not aware of it because you do not have the time to learn about it. 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐞𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐰𝐡𝐞𝐧 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠
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𝐖𝐞 𝐧𝐞𝐞𝐝 𝐛𝐨𝐭𝐡 𝐭𝐨 𝐛𝐞 𝐬𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐞 𝐭𝐨 𝐩𝐚𝐭𝐭𝐞𝐫𝐧𝐬 𝐚𝐧𝐝 𝐭𝐨 𝐞𝐧𝐠𝐚𝐠𝐞 𝐢𝐧 𝐩𝐚𝐭𝐭𝐞𝐫𝐧𝐢𝐧𝐠 - Dave Snowden, 2024. Read here 👉 https://t.co/Z8M1ygCZCq Dave Snowden reflects on Jeremy Lent’s The Patterning Instinct, a work that challenges
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𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐞𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐰𝐡𝐞𝐧 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐤𝐞𝐞𝐩𝐬 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠? MIT’s MicroMasters team didn’t chase a fixed roadmap. Instead, they used SenseMaker Platform to collect real stories and identify what's already moving and 𝐄𝐬𝐭𝐮𝐚𝐫𝐢𝐧𝐞
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𝐄𝐬𝐭𝐮𝐚𝐫𝐢𝐧𝐞 𝐌𝐚𝐩𝐩𝐢𝐧𝐠: 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐅𝐥𝐨𝐰 𝐨𝐟 𝐂𝐨𝐦𝐩𝐥𝐞𝐱𝐢𝐭𝐲. It helps us understand the energy gradients of our current position, determine our future objectives, and identify actionable steps. The approach works at all
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𝐄𝐬𝐭𝐮𝐚𝐫𝐢𝐧𝐞 𝐌𝐚𝐩𝐩𝐢𝐧𝐠 (𝐕𝐢𝐫𝐭𝐮𝐚𝐥) 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 and the outcomes include: 👉 An introduction to the Estuarine Mapping framework, including key principles. 👉 How Estuarine mapping aligns with the EU Field Guide as a roadmap for an enabling organisational
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Join us for an 𝐎𝐩𝐞𝐧 𝐖𝐞𝐛𝐢𝐧𝐚𝐫 on November 25 at 17:00 London time. Join Here: https://t.co/pOCzj81ob0. 𝐃𝐨 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐬𝐭𝐢𝐥𝐥 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲? In an environment where the future (and even the present…)
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𝐈𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐈𝐧𝐜𝐮𝐛𝐚𝐭𝐞 𝐛𝐲 𝐃𝐚𝐯𝐞 𝐒𝐧𝐨𝐰𝐝𝐞𝐧. In his latest post, @snowded continues the exploration of AI as a new form of animism, not the kind that grows from human intimacy with the world, but a sudden 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐭𝐮𝐫𝐞 𝐨𝐟 𝐦𝐚𝐠𝐢𝐜𝐚𝐥
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Join The Cynefin Co Premium Membership, your gateway to global complexity practice. As a Premium Member, you will: 👉 Connect with a 𝐯𝐢𝐛𝐫𝐚𝐧𝐭 𝐠𝐥𝐨𝐛𝐚𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 of Cynefin and SenseMaker® practitioners. 👉 Hear and learn about the latest thinking and
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Cynefin Exploratory: “Balancing human & AI reasoning in a complex world” Vancouver 2026...Join us for a three-day exploratory gathering in Vancouver, where we’ll dive deep into the future of human–machine relationships in complex adaptive systems. 👉
thecynefin.co
Register your interest and save the date for our next Cynefin Lab continuing the theme of 'Preserving Human Judgment in an AI-Driven World,' in Vancouver, 2026.
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𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐲: Turning organisational stories into a strategic insight context. A mid-sized organisation in the professional services sector faced a common but complex challenge: “𝐖𝐞 𝐤𝐧𝐨𝐰 𝐨𝐮𝐫 𝐩𝐞𝐨𝐩𝐥𝐞 𝐡𝐚𝐯𝐞
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𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 𝐁𝐚𝐬𝐞𝐂𝐚𝐦𝐩 𝐢𝐬 𝐚𝐧 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 designed for anyone ready to unlock the hidden power of stories in understanding people, organisations, and change. Over the course of the programme, participants will: ✨
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Dave Snowden explores how the current debate around AI, particularly LLMs, mirrors fetish and animism: treating inanimate tools as if inhabited by a spirit, granting them agency, and surrounding them with rituals of devotion. Look at your average AI project. It is a black box,
thecynefin.co
An inanimate object, natural feature, animal, etc., revered or worshipped because it is believed to have magical powers, to be inhabited by a spirit, or to be able to influence the material world or...
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The Cynefin Co Premium Members Meetup: WRAS/SwarmCompass For our November Members’ Meetup, we will be hosting an AMA – “Ask Me Anything” session with @snowded on the practical application of SwarmCompass / WRAS (Weaving Risk & Strategy). Dave will explore the core concepts from
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Listening beyond the metrics: 𝐰𝐡𝐲 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐦𝐢𝐬𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐬𝐭𝐨𝐫𝐲? Many organisations believe they’re listening to their people, customers, or partners, but in reality, they’re often only collecting surface-level noise. Here’s what we’ve learnt
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Introductions and overviews of #Cynefin Framework by Sue Borchardt, Cynefin in 3D. Here she offers the Cynefin Framework, clearly, in two and a half minutes.... 👉 𝐒𝐭𝐚𝐫𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐡𝐞𝐫𝐞: https://t.co/EIPyKZc5wA
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This month marks the 26𝐭𝐡 𝐚𝐧𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐫𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐲𝐧𝐞𝐟𝐢𝐧® 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤, a remarkable milestone for the framework that continues to shape how we make sense of complexity. Cynefin continues to guide #leaders, teams, and practitioners in navigating
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Do you Know That the Estuarine Mapping Hexi Kit offers an integration of our methods and body of work, using Cynefin as a lens for managing and navigating in complexity and crisis? This kit is created for facilitators who want to take one or more groups through the Estuarine
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