
The Channel Company
@TheChannelCo
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The Channel Company is the independent organization enabling technology partnerships across the channel ecosystem.
Joined December 2008
Tech partner requirements are always changing. Our latest article shares how zero-party data uncovers solution provider priorities so you can meet their needs and build partnerships that drive growth. ✨🌱 . #ITChannel #ChannelStrategy #ZeroPartyData
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Zero in on what matters most to solution providers and tech channel partners with zero-party data. ✨📈 Learn how to leverage valuable zero-partner channel data in our latest article: #ITChannel #ChannelStrategy #ZeroPartyData
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The #CRNBestOfTheChannel Awards is more than a celebration — it’s a statement. Join us on October 14, 2025 as the IT channel’s most influential leaders gather at the historic Fox Theater in Atlanta for a black-tie celebration of innovation, leadership, and achievement.
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🌎 Latin America is booming — and #XChange LATAM is your gateway to growth. On October 22–23, join us in Riviera Maya, Mexico, for an exclusive opportunity to connect with 60+ prequalified solution providers — all senior decision-makers ready to explore new technologies and
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🚨 Final call to sponsor #MES Fall 2025! . This is your last chance to connect with 150+ pre-qualified midmarket IT leaders in San Antonio, Sept 14–16. With 94% of attendees planning to do business with sponsors they meet at MES, this is your moment to drive pipeline, elevate
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A heartfelt thank you to all our incredible sponsors who joined us in Denver, CO for #XChange August. Your partnership was instrumental in making this event a true success, and we’re grateful for your continued support and collaboration. Your presence and engagement help drive
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Accurate monetization of agentic AI solutions is going to require careful experimentation for MSPs says Scott Chasin, CEO of @Pax8 in this episode of The Path to Growth Podcast. Listen to the full discussion to discover keys to MSP success in the era of agentic AI. ✨🎙️✨ . 🎧
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Whether you joined us onsite in Denver or followed from afar, #XChange August delivered powerful insights you won’t want to miss. From how AI is reshaping the workforce, to the evolving cybersecurity landscape, to the global state of the IT channel—our sessions sparked
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✨ That’s a wrap on #XChange August 2025—and what an extraordinary finale it was!. Day 3 closed the event with a surge of energy, insight, and inspiration. From peer-led workgroups to dynamic boardroom sessions, the conversations were rich with practical takeaways and
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Want to lead the conversation at the channel’s most elite event? . At #XChange Best of Breed, sponsors collaborate with CRN® editors to share to share your expertise and thought leadership in the channel. Join as a sponsor and position your brand as a trusted voice in the
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