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The Channel Company Profile
The Channel Company

@TheChannelCo

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The Channel Company is the independent organization enabling technology partnerships across the channel ecosystem.

Joined December 2008
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@TheChannelCo
The Channel Company
19 hours
Tech partner requirements are always changing. Our latest article shares how zero-party data uncovers solution provider priorities so you can meet their needs and build partnerships that drive growth. ✨🌱 . #ITChannel #ChannelStrategy #ZeroPartyData
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@TheChannelCo
The Channel Company
5 days
🚨 Final Call: MES Fall 2025 Is Nearly Sold Out!🚨 . Midmarket innovation is about to lift off September 14–16 in San Antonio, TX — and this is your last chance to be part of it. Join an elite group of CIOs, senior IT leaders, and top tech vendors for three days of high-impact
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@TheChannelCo
The Channel Company
5 days
The 2025 State of Work Life in the Channel Survey is your opportunity to share what work life really looks like—from the wins to the challenges, and everything in between. Your experience can help shape what comes next for professionals across the channel. The insights gathered
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@TheChannelCo
The Channel Company
6 days
We’re Back — XChange LATAM Heads to MEXICO!. 📍 Riviera Maya | October 22–23, 2025. After an unforgettable debut in Argentina, XChange LATAM returns — this time to the stunning shores of Riviera Maya, Mexico 🌴✨. This dynamic event fuses the global innovation of The Channel
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@TheChannelCo
The Channel Company
6 days
Zero in on what matters most to solution providers and tech channel partners with zero-party data. ✨📈 Learn how to leverage valuable zero-partner channel data in our latest article: #ITChannel #ChannelStrategy #ZeroPartyData
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@TheChannelCo
The Channel Company
7 days
🚀 Calling All High-Velocity MSPs — Your Future Starts in Houston! 🚀 . 📍 XChange NexGen 2025 | October 19–21 | Houston, TX. Ready to discover what’s next in tech, strategy, and scale? Join the most forward-thinking MSP owners and executives at XChange NexGen 2025 — where
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@TheChannelCo
The Channel Company
7 days
The #CRNBestOfTheChannel Awards is more than a celebration — it’s a statement. Join us on October 14, 2025 as the IT channel’s most influential leaders gather at the historic Fox Theater in Atlanta for a black-tie celebration of innovation, leadership, and achievement.
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@TheChannelCo
The Channel Company
8 days
🌎 Latin America is booming — and #XChange LATAM is your gateway to growth. On October 22–23, join us in Riviera Maya, Mexico, for an exclusive opportunity to connect with 60+ prequalified solution providers — all senior decision-makers ready to explore new technologies and
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@TheChannelCo
The Channel Company
9 days
Looking back on #XChange August in Denver, CO, we’re inspired by the incredible strength and heart of the channel community. 💙. Through our Channel@Work initiative, we joined forces to pack 10,000 meals for Food Bank of the Rockies in just ONE HOUR—an amazing testament to what
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@TheChannelCo
The Channel Company
9 days
🚨 Big news for channel leaders heading to Atlanta this October! 🚨. We’re excited to welcome Tomer Weingarten, CEO & Co-Founder of SentinelOne, to the main stage for exclusive interviews with CRN. 🎤. 📍 October 13–14 Atlanta, GA. Bold ideas. Fresh views. Real leadership from a
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@TheChannelCo
The Channel Company
9 days
🚨 Final call to sponsor #MES Fall 2025! . This is your last chance to connect with 150+ pre-qualified midmarket IT leaders in San Antonio, Sept 14–16. With 94% of attendees planning to do business with sponsors they meet at MES, this is your moment to drive pipeline, elevate
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@TheChannelCo
The Channel Company
11 days
A heartfelt thank you to all our incredible sponsors who joined us in Denver, CO for #XChange August. Your partnership was instrumental in making this event a true success, and we’re grateful for your continued support and collaboration. Your presence and engagement help drive
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@TheChannelCo
The Channel Company
12 days
Accurate monetization of agentic AI solutions is going to require careful experimentation for MSPs says Scott Chasin, CEO of @Pax8 in this episode of The Path to Growth Podcast. Listen to the full discussion to discover keys to MSP success in the era of agentic AI. ✨🎙️✨ . 🎧
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@TheChannelCo
The Channel Company
14 days
Whether you joined us onsite in Denver or followed from afar, #XChange August delivered powerful insights you won’t want to miss. From how AI is reshaping the workforce, to the evolving cybersecurity landscape, to the global state of the IT channel—our sessions sparked
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@TheChannelCo
The Channel Company
14 days
✨ That’s a wrap on #XChange August 2025—and what an extraordinary finale it was!. Day 3 closed the event with a surge of energy, insight, and inspiration. From peer-led workgroups to dynamic boardroom sessions, the conversations were rich with practical takeaways and
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@TheChannelCo
The Channel Company
14 days
Want to lead the conversation at the channel’s most elite event? . At #XChange Best of Breed, sponsors collaborate with CRN® editors to share to share your expertise and thought leadership in the channel. Join as a sponsor and position your brand as a trusted voice in the
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@TheChannelCo
The Channel Company
14 days
🏆 That’s a wrap on the XCellence Awards at XChange August! 🏆 . We just closed out the final day with an 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 celebration of the 𝗳𝗶𝗻𝗮𝗹𝗶𝘀𝘁𝘀 and 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 across 10 standout categories. Over the past 3 days, these vendors showcased excellence in.
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@TheChannelCo
The Channel Company
15 days
The final Vendors Only Session is LIVE Now at XChange August!. This session is led by Andrea Medeiros, VP, The Content Studio, Communities, and Alan Loader, Global Senior VP Media, both from The Channel Company, as they dive into content strategies that actually drive tech
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@TheChannelCo
The Channel Company
15 days
The final round of Executive Sessions is heating up here at XChange August!. 💡 Reagan Roney, Chief Experience Officer/Principal, Solvere One: Inside the Wire: North Korean IT Workers, Online Targeting, and the China Threat to U.S. Businesses. 🚀 Marissa Maldonado, Co-Founder &
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@TheChannelCo
The Channel Company
15 days
🔥 Solution Tracks were in full swing here on Day 3 at XChange August—and the topics were turning heads!. 🎤 Paul Redding, SVP, Channel Marketing & Community, CyberQP: “Trust sucks.” Enough said. 🤖 Nick Ross, CEO & Microsoft VP, CloudCapsule: Reigniting Client Security
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