Email marketing success in eCommerce requires a combo of strategic thinking, technical execution, and ongoing optimization. Implement these seven strategies ( https://t.co/wioqwG8w3v) and consistently measure results for sustainable growth and lasting customer relationships.

How can you plan ahead with so much change on the horizon? AI, for example, is changing entire industries. To assist in your planning, here are 36 predictions for social media marketing in 2026, looking at each platform’s key areas of focus.

Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized the way we consume content, replacing lengthy explanations with fast, visual storytelling. Learn more about the power of short-form video:

Google officially launched a new sponsored ad label, which the company said makes “navigation even easier.” It may do that, but it probably also drives more ad clicks. Learn more about this change and see examples in Search Engine Land's story.

Instagram is launching its own awards program, which will include sending physical rings to 25 creators. The chosen ones will also have the opportunity to customize the look of their profiles and content. The winners will be chosen later this week:

.@Buffer analyzed than 1 million+ videos, carousels, photos, and text posts — to pinpoint the best times to post on TikTok. This guide walks through the best practices for posting on TikTok for maximum engagement — and, with luck, land your videos on FYPs.

YouTube is stepping up its AI game by integrating Veo 2, Google’s generative AI video tool, into YouTube Shorts under the “Dream Screen” feature. Users can create AI-generated videos or mix them w their own content, making Shorts more competitive w TikTok

Struggling to outrank competitors on Google? Keyword gap analysis is your secret weapon for finding high-value keywords that your competitors rank for—but you don’t. This guide from @Moz walks you through the process:

Social media has reshaped business communication, making interactions more direct, transparent, and efficient. From real-time messaging to crisis communication, social platforms play a key role in modern business operations. Learn more:

Want to level up your email marketing game? In this guide, @NealSchaffer breaks down 19 powerful email marketing examples from top brands, showing you exactly what makes them work.

As the year comes to a close, there's still time to make an impact! Donate to HIRE ( https://t.co/oL72z4S8FZ) and support their mission to help individuals in OC get back to work. Donations are tax-deductible. I'm on the Board and appreciate your support. 💙 #YearEndGiving

Building trust in the digital age starts with smart strategies. Explore how data-driven social media marketing can strengthen connections, enhance credibility, and deliver results your audience will love. Learn how to turn insights into action:

The marketing landscape is bracing for significant cultural shifts. From economic jitters and election fatigue to the AI revolution, hybrid work, and beyond, these changes will redefine how brands connect with their audiences in the coming months and years

Check out our tips for creating a strategic content plan that captures the holiday spirit while driving engagement and bookings. From seasonal promos to festive storytelling, we've got actionable ideas to make this holiday season a success for your brand.

For the first time, major social platforms are running big promos for their offerings and products within their apps. This makes sense in some ways, as it maximizes reach capacity to boost their business. But in others, it feels intrusive and desperate.

Stoked to be quoted in this @Redfin article about creating the ultimate kitchen for home cooks. Whether you're a meal-prep pro or just love whipping up comfort food, this piece is packed with tips to make your kitchen the heart of the home. Check it out:

Did you know the quality of your Instagram videos may be determined by their popularity? Meta's Adam Mosseri explains the intriguing rationale behind this. Not everyone is happy with this approach, though. What are your thoughts?

A new report highlights the top brands resonating with Gen Alpha, including Crocs, Nutter Butter, and Sour Patch Kids. It’s interesting to see how these brands are connecting with the next generation of consumers through fun and creativity.

Looking to improve your "About Us" page? Check out these examples that showcase how brands can tell their stories in a way that connects with audiences. A great resource for anyone wanting to make their brand more relatable and engaging.

Looking for an easy way to increase your IG reach? Post carousels, which can now include up to 20 frames, with music. That’s the latest advice from Instagram chief Adam Mosseri, who’s provided notes on why carousels are valuable for increasing reach.