Sales training shouldn't be forgotten by Monday. At Whetstone, we know workshops alone can't change behavior. Discover why most training fails and how our strategy fosters sustained growth in our latest post. Check it out! 🔗 https://t.co/lb7eFeG5nG

Bad revenue stems from wrong-fit customers: high effort, low margin, and churn. Good revenue is profitable and sustainable. Watch for red flags indicating 'bad revenue' opportunities in your business. #StrategicGrowth #AccountManagement

We're drowning in information but starved for insight. That was the heart of my recent conversation with Gordon Galzerano, the CEO of SAMA. Watch the full interview here: https://t.co/rYhS8XFB9y #SAMA #StrategicAccounts #CustomerCentricity #Leadership #B2B

Sales teams understand that the customer is the hero. Under pressure, sellers may default to self-focused pitches. Transformation requires discipline and practice to prioritize true customer value. #StrategicSelling #SalesDiscipline #CustomerFocus #BehaviorChange

Customers are the heroes, and we guide them. I joined Alex Raymond on the Account Management Secrets podcast to explore how the Hero’s Journey framework improves client conversations. 🎧 Episode link: https://t.co/Y1bwti3Zau 📺 Full video:

Two years ago, we embraced every customer as the hero of their story. Our role is to guide them and foster loyalty. At Whetstone, we're enhancing listening structures to align with customer goals. Watch the video here:

AI is transforming the landscape—faster with data but lacking strategic insight and emotional connection. Account managers are crucial now, leveraging human judgment, empathy, and creativity alongside AI. Read more: https://t.co/nLkVDwej2J

Sales teams often chase quick wins, risking long-term success. Top professionals prioritize customer success, enhancing engagement and trust. Winning companies are trusted partners, not just sellers. How does your team elevate beyond transactions?

People often think they lack a story, but it's usually hidden in the daily grind. Ryan Jeffery and I co-facilitated a session on storytelling in Customer Business Reviews at #SAMA2025. #StrategicAccountManagement #CustomerSuccess #SAMA2025

Spoke at #SAMA2025 about the power of stories. Reading Animal Farm taught me that narratives reveal deeper truths than facts. Aristotle viewed story as a tool for influence; to drive change, we need story as structure and meaning—not just decoration. #SAMA2025

Tim Riesterer's SAMA2025 keynote highlighted that in an AI-driven world, human skills like judgment and empathy are essential. Understanding buyer journeys helps de-escalate commitment and foster collaboration, key to effective strategic account management.

Day one of #SAMA2025 and the Whetstone Pit Stop is open. A space to step out of the noise and think through: Connect. Commit. Change. #StrategicAccountManagement #SalesLeadership #BehaviorChange #ConnectCommit #SAMA2025

Excited for SAMA 2025 in Orlando! Join us at The Whetstone Pit Stop to refuel and discuss strategic account management. Let’s explore what works—and what doesn’t. #SAMA2025 #StrategicAccountManagement #WhetstonePitStop #SalesLeadership #BehaviorChange

Most business reviews report performance. This one creates momentum. At #SAMA2025, Ryan Jeffery from WBM and I will share how storytelling helped turn their reviews into moments of clarity, commitment, and growth. #StrategicAccountManagement #HeroesAndVillains #Whetstone

The best sales teams operate like pit crews, not solo drivers. In Session 205 at SAMA 2025, learn how strategic account managers can adopt high-performance strategies from NASCAR and Formula One for better coordination and accountability.

Everyone sees the wave, but few discuss learning to ride it. Join us at the Whetstone Lounge during SAMA 2025 for a real conversation on making change stick through disciplined habits. 📍 May 19–21 | Orlando, FL More info: https://t.co/rs6ISAIJP6 #SAMA2025 #WhetstoneLounge

That's No Longer the Question Your buyer is already in motion. They’re looking for a guide. Because despite all the research, most buyers are stuck. What do top-performing salespeople do? They don’t pitch. They direct. #StrategicSelling #CustomerHero #NarrativeStrategy

Flipping the script means grasping the story behind customer needs. What drives their decisions? Highlighting their goals fosters strong connections and better outcomes. Ready to rewrite the narrative? #CustomerSuccess #ThinkLikeABusinessLeader #FlipTheScript

Build WITH Your Customer, Not FOR Them Sales used to be one-sided—you proposed a solution, and they decided. Now, success lies in collaborating with your customers. #StrategicSelling #CustomerCentricity #ValueBasedSelling

Become a business-minded leader. Move from selling features to enhancing customer strategy. Ask, “How can I help you win?” Those who adapt will thrive. #StrategicSelling #SalesTransformation #CustomerCentric