Tech for Campaigns
@Tech4Campaigns
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Using digital, messaging and technology tools to build electoral power for Democrats in swing states with local and national implications. 👩🏼‍💻🌊🇺🇸
United States
Joined February 2017
Trump spent $400M less than Harris and still won. How does that happen?. Tech for Campaigns’ 2024 Digital Ads Report uncovers this wasn't a money problem—it was a strategy problem. 2016 strategies can't win the current elections. Read the full report:
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🎉 Volunteer of the Week: AC Dargis 🎉. AC has been instrumental in launching the email marketing efforts for the Virginia House of Delegates election, laying a strong foundation for success. Thank you, AC, for your dedication and passion to protect democracy!.
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The decision to strike down an abortion ban wouldn’t have happened without a liberal majority. Investing in digital is quite literally how we protect our rights. How do you think digital marketing is changing the way we approach elections?
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Digital communications shouldn't stop at one viral video during campaign-season, says @karaswisher, re: @Tech4Campaigns's Political Digital Ads Report. Political persuasion is an always-on game that requires year-round investment to build lasting relationships with voters.
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Meet Joe Flaherty, our Volunteer of the Week! Since 2018, he’s brought WordPress skills & serious heart to support state campaigns. From tech emergencies to site rebuilds, Joe shows how tech can power democracy.
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In down-ballot campaigns, where every dollar counts and awareness is key, digital isn’t just cheaper, it’s smarter. While TV blasts entire regions (most of whom can’t even vote in the race), digital targets the people who actually can.
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The tragic killing of our friend Speaker Emerita Melissa Hortman and her husband is a reminder of why we fight political extremism. Join us 6/26 at 4pm PT/7pm ET to channel Melissa’s spirit into action:
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4/4 This is a loss on so many fronts, for her family, Minnesota, and the entire country. It's impossible to make sense of this. We are thinking of their families, friends, colleagues, and the entire Minnesota community.
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3/4 TFC has worked in Minnesota since 2018 and Former Speaker Melissa Hortman was one of the most involved and dedicated leaders we have worked with.
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2/4 This morning’s shootings, where Minnesota State Representative Melissa Hortman and her husband were killed, and State Senator John Hoffman and his wife were wounded in what officials are calling politically motivated attacks at their homes, are horrific.
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1/4 Heartbroken and horrified only begins to scratch the surface of how we’re feeling. In moments like these words never seem to suffice. Political violence is a line that must never be crossed.
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Give it up for the Phil Hernandez email team, Kevin Crosson, Delia deLisser, and Cameron Bartok! The group supported Delegate Hernandez's last campaign, did an amazing job, and are now back together to help get him re-elected.
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Texting is a useful channel for campaigns that has been abused to the point that it's become noise for most voters and donors. This change by Apple will spark more innovation for how campaigns can reach people. #WWDC25.
Apple declares war on your spam messages with "Unknown Senders." Godspeed.
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Senate Republicans revised the "Big, Beautiful" tax bill to update a controversial provision: States could lose federal broadband funding if they try to regulate AI for 10 years. Here's what you need to know ⬇️
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After the Dobbs decision, Andy Chu wanted to be more politically active and wanted to utilize his skills. “Tech for Campaigns offered a way for me to help, using skills I had developed over my entire career. It felt like something I could offer that not many volunteers could.”
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Politico's @jsscppr on new Tech for Campaigns Digital Advertising report that shows the 2024 election wasn't just won at the ballot box—it was won in the years-long battle for America's information ecosystem.
Democrats’ online problem: They’re not doing enough year-round
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In-cycle digital persuasion works for down-ballot. TFC's 2024 Digital Campaign Services ads were at least 14X more cost-effective than broadcast when factoring in targeting inefficiencies.
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The gap between political and commercial digital advertising is widening. In 2024, commercial advertisers spent 78% of media budgets on digital; political campaigns only 36%. The gap has widened from 36 to 42 points since 2020.
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Our data shows that while right-leaning groups never stop advertising or persuading voters, left-leaning groups slash spending by 75% when it's not an election year.
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Republicans know persuasion is always-on, Democrats are falling further behind.
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