Tatsuki Thomas
@TatsukiThomas
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Following
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Cold-traffic copywriter for 7 & 8-figure brands. Click 'view more' to see what people say about me:
Golden nuggets:
Joined January 2023
Yesterday's final fail of the year... Happy New Year legends.
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It's a good sign when you're researching a client's product and all of a sudden you're shilling it to your friends at dinner.
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A girl I'm dating invites me to a Christmas dinner she's hosting. Guy across from me asks what products I make ads for. I'd spent the day writing for a toothpaste brand... So I start selling the product it to him. Within minutes he has an objection I realised I hadn't
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AI research is now the bare minimum. If you want to write winning copy you have to go deeper.
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You don't have a copywriting problem. You have an offer problem.
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Almost all copy tactics can be boiled down to: • Improving the proof • Improving the promise • Making it easier & more interesting to read Nothing else matters.
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You don't have a copywriting problem. You have an offer problem.
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I've made offers that sold $0 total. I've made offers that sold $100K+ in 36 minutes. The most successful offers all had these attributes: • The value dwarfs the price • It comes with little-to-no risk • It has a clear tangible promise • There's a reason to want it NOW •
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Almost all copy tactics can be boiled down to: • Improving the proof • Improving the promise • Making it easier & more interesting to read Nothing else matters.
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I've made offers that sold $0 total. I've made offers that sold $100K+ in 36 minutes. The most successful offers all had these attributes: • The value dwarfs the price • It comes with little-to-no risk • It has a clear tangible promise • There's a reason to want it NOW •
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Nice record month for a client. The one change made: Launched two offers instead of one. Simple. Make more offers. Email your list.
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Ads doing so well she's had to lower budgets. Will have to fix supply issues before raising again. The winning ad right now is her top performing TikTok vid with a new hook. If you're on low budgets, the best way to test is: 1. Post TikToks about your product 2. Turn top
A close friend has a small 4-figure/month chocolate brand. She just launched her first ever paid ads. Within 48 hours she has 15 purchases with a 5.66 ROAS. I think this is going to be big...
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Ad from this shoot just became the new winner. Nice.
Cheeky in-person ad shoot going down in Arizona. Q4 ad rev gonna be juicy.
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Cheeky in-person ad shoot going down in Arizona. Q4 ad rev gonna be juicy.
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Took a few weeks... But another six-figure launch in the bag. This offer sold out in 36 minutes with one email. Email -> Sales Page -> Upsell
Fumin. Ended with a total gross revenue of $60,821. It's low-ticket and I did a lot of pre-selling which lead to having the biggest day of sales on day 1. Client's ecstatic. But I'm hungry for more. The next six-fig launch will have to wait a few weeks.
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A close friend has a small 4-figure/month chocolate brand. She just launched her first ever paid ads. Within 48 hours she has 15 purchases with a 5.66 ROAS. I think this is going to be big...
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Most copywriters know the Rule of One increases conversions... • One reader • One big idea • One big problem • One big promise • One call-to-action ...but a surprising few stick to it. Why? Our brains are biased to believe more is better... So we dilute the copy. We
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Most copywriters know the Rule of One increases conversions... • One reader • One big idea • One big problem • One big promise • One call-to-action ...but a surprising few stick to it. Why? Our brains are biased to believe more is better... So we dilute the copy. We
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If you can’t explain your offer in one short sentence, it’s not clear enough.
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