Taleb Kabbara
@TalebKabbara
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posts about search or automation | huge EPL and NBA fan
Joined March 2016
The smallest research I make nowadays is I ask Antigravity to compare 9 websites and give me a formula to calculate averages. The information on the world wide web is no longer accurate.
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Lots of catching up to in the EPL and the NBA. Been busy all this week developing a research tool that literally does 75% of my work. I don’t know what full time work is anymore.
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You're a window cleaner. You work in silence. You buy your own cleaning equipment & consumables. No one really checks what you're doing. The window is squeaky clean. You get paid promptly. You repeat every week. You have ideas. No one cares. You're a window cleaner.
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Marketing Agency: We noticed a dip in organic traffic last month due to some algorithm updates, here's a link to what happened Client: Marketing Agency: Our SEO specialist made this amazing fix to handle the new algorithm changes, here's how traffic improved 30% Client:
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Marketing Agency: we see a great opportunity by setting up agents to scan through Reddit and respond to solution requests. Client: Marketing Agency: would you be interested in a quick zoom meeting to walk you through it? Client: Marketing Agency: *receives payment
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Marketing Agency: organic traffic doubled this quarter, resulting in tripling the enquiries. Client: Marketing Agency: here's a monthly report for more details Client: Marketing Agency: here's an invoice Client: Marketing Agency: *receives payment Repeat forever
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We rarely speak about how clients start treating you as a window cleaner when you as a marketing agency deliver work consistently and report regularly. By "treating you as a window cleaner" I mean they do not communicate to you. There's nothing really to speak to you about.
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I'm slowly moving into working directly with salespeople on getting sales. I thought if you stop marketing business stops instantly, until I learned how losing one salesperson dries up the entire sales funnel and pipeline.
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I'm not mad we lost clients who thought marketing can work on its own. I'm bored with the entire industry as a whole. Marketing is great when you work with fellow marketers who want to scale. It's boring when you deal with non-marketers who speak another language.
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We lost dozens of clients who made a constant revenue from marketing because they thought it can run on its own. Of course it can run on its own, but if one thing breaks, you need a marketer to tell you or your bots how to respond, unless you're building agents that reason.
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Organic traffic is constant for 5 years. Of course it's better than declining traffic or no traffic, but if in 5 years you still drive the same organic traffic you're going to realize that hey, this SEO agency is not doing anything so I might as well leave it running on its own.
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Clients who do not scale and who do not bat an eye to your suggested improvements will sack you as their marketing agency. 95% of clients once they make money off of marketing they forget about marketing and consider it a revenue stream. Marketing is not a revenue stream.
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Business owners/senior executives do not understand the immensity of the agentic AI/Automation era. Probably only financially as they save by replacing humans w/ agents/bots. Only the grinders, hustlers, coders, and people who do the day to day donkey work are appreciating this.
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I am seeing gazillion posts on here about people printing money. I am also seeing gazillion people in the UK who still haven’t figured it out. Something is wrong and I can’t put my finger on it.
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Google won’t let you rank (consistently) for more than one topic. I have plenty of evidence from hundreds of sites to show you. When I say consisten rankings, of course I mean top 10 positions.
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Hear me out. If you want consistent rankings and organic traffic to your site, do not try to rank for more than one topic, even if it is a sub topic. It’s stupid because news/reviews/directory sites rank for thousands of topics at a time, but I’m not talking about these sites.
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Yes, I respect the decades you invested in doing hand calculation to math problems, and you probably laughed out loud when the calculator was invented. But this is all a different ball game. This is not a machine, it's how the new world operates. It's no longer a funny joke.
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Whatever job you do today can be done faster, more efficient, and better tomorrow. We're all behind on using automation + AI to achieve something or get something done. If you think this is all a bubble that will explode, you're in denial and being in denial is lagging behind.
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Give me a like if your job before Christmas is not like your job today.
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If you ask for an SEO expert, that’s not super laser specific, there are thousands of SEO experts, and you don’t seem to be in desperate need of solving a problem.
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