Kevin Smartt, CEO of TXB
@txbstores
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Leaving Em' Better as CEO of TXB (Texas Born) for over 20 years! Locations spanning across Texas and Oklahoma.
Oklahoma and Texas
Joined July 2010
Our culture is simple but intentional: be authentic, be hospitable, and act with integrity. From day one at TXB, we’ve worked to create a place where people feel proud to wear the logo, share ideas, grow, and make a difference in their community.
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Supporting @TexasCASA is one of the most meaningful commitments we have at TXB. CASA advocates stand up for children in foster care and make sure they are seen, heard, and protected. I’m proud TXB has donated over $1 million to support that mission.
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Big news for TXB! We’ve been named the 2026 Gold Medal winner for overall Foodservice Innovator of the Year by Convenience Store News. Proud of our team for raising the bar on quality, service, and innovation every day.
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Proud to see our very own Joe Clark named as a finalist for Category Manager of the Year. His dedication, insight, and care for our guests truly show in his work. Well-deserved recognition!
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Five years into our rebrand, TXB has been truly transformed. It gave us a clearer story, elevated our food program, modernized our stores, and helped us attract great talent. We’re proud to be a food brand that also sells fuel, and we're so excited about what’s ahead.
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There are nearly 700,000 miles of roads in Texas, and keeping our stores connected across that distance takes planning, teamwork, and heart. From the Northern Plains region to the Valley, TXB works hard to make every stop feel like home.
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Honored and grateful to be inducted into the @CStoreNews_ Hall of Fame. This recognition belongs to the incredible team at TXB and everyone who’s lived out our belief to Leave ’Em Better every day. Thank you for being part of the journey.
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At TXB, it's the details in our store design that make the difference.
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Starting the year off right with a little reminder of why we work so hard to #LeaveEmBetter. Happy New Year to all!
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One of the greatest honors of my career is earning the trust of people who choose to build their lives at TXB. Sherry Dean has been with us for more than 30 years, and two other team members have now reached the 20-year mark.
cstoredecisions.com
When employees feel fulfilled in their roles, they’re more likely to stay with their employer, giving the company the advantage of their experience, dedication and passion for helping the business […]
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At TXB, C-store means community, care, and convenience. Our stores are designed to give every guest a warm welcome, whether they are grabbing breakfast or just stopping by to say hello. I am proud of our teams who bring that experience to life every day.
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I am proud to announce that this year, TXB donated more than $75k in gifts and supplies to teachers at 48 schools across Texas. We are honored to give back to the educators who strengthen our communities every day.
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Empowering our people to make decisions is one of the things that helps us better serve our guests.
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TXB is celebrating the season with our first-ever TXB Holiday Tour! We will have special snacks, Santa will be stopping by, and kids can write letters to the North Pole. I hope you will join us as we bring a little holiday magic to our communities.
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Thanksgiving reminds us to slow down and appreciate what matters most. I am thankful for the best team in the industry, my family, especially my daughters and grandchildren, and our customers who make TXB part of their journeys across Texas.
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Every day, I’m grateful to work with the best team in the industry. Their dedication to fresh food, friendly service, and community makes “Texas Born” more than a name; it’s a promise. Thank you to our customers for inspiring us to keep raising the bar and Leave ’Em Better.
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Leadership is not about being perfect. Growth happens when we lead with trust, respect, and a focus on learning together.
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Being a Top 12 Finalist for Best Foodvenience Store in the World is a tremendous honor. Thanks to all of our industry friends and vendors who voted for TXB and huge congrats to our colleagues who have been recognized.
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Yesterday, we honored the men and women who have served our country. Thank you to all the #veterans on our TXB team and to our customers who have worn the uniform. Your service inspires us to give our best every day.
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We do things differently at TXB, and the world is noticing! TXB is a Top 12 finalist for The Best Foodvenience Store in the World. Help us show how Texas Born is an innovator! Industry professionals, please vote for TXB by Nov. 6! https://t.co/aWBdYMOa69
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