Most marketers understand the importance of personas and negative personas, but many don’t update them as often as they should. Here’s how to get started doing so.

Over the years, my team and I have refined an awesome method for business planning that works every year, come what may. Interested in trying it for yourself? Read more here.

A/B testing is an important part of optimizing your website performance, but many still don’t know how to get started. Here are some tips.

Help us welcome Digital Strategist Kali Minges to the team!

Do you have negative buyer personas in place? If not, you should - and should update them regularly. Here’s more about the why and the how.

If your company consistently sells more in certain months than others, you need to engage in seasonal marketing. Don’t know where to start? Read this.

Are you using A/B testing to ensure maximum website performance? If not, we recommend it. Here’s how to start.

Do your team members use your health and wellness products and services? If not, you’re missing one of the most critical aspects of building trust with consumers.

As much as we love the hilarious “how it started, how it’s going” memes… you don’t want your business to be one. Here’s how to handle annual planning for success.

Sitting down with COO Alliance's Cameron Herold for a conversation, SstringCan's COO Sarah Shepard talks about some of the obstacles in the digital landscape, keeping employee engagement, finding the right subcontractors and tips in selecting a marketing agency

Are you familiar with Google Quality Score? Here’s a quick crash course in what it is, why it’s important and how to improve yours.

Google ad not showing? If you’re wondering, “where is my ad?” We can help you solve the mystery. Here are 10 common reasons your ad might not show.

DesignRush has named StringCan Interactive a Top Digital Marketing Company In Arizona!

Do you have a call tracking system in place? If not, you might be missing out on an important part of your marketing. Here’s why.

OKR and KPI aren't Cardi B. slang phrases, they're valuable metrics that help a business create and maintain traction. Listen to our COO Sarah Shepard on the Process Breakdown Podcast share how we develop company metrics that matter.

Have you kept up with the latest iOS release; specifically the App Tracking Transparency feature? Here’s what you should know about how it’s been received - and its impact on ads.

Please give a nice welcome to Melissa! She's joining our account team and helping us to be the best part of our clients' day every day!

Many consumers view health and wellness brands with automatic skepticism, but there’s a great way to overcome this: practice what you preach. Here’s how.

We need 5 mins from you, and you may get $50 from us! Are you a Team Leader or HR Executive & want to win $50 for Starbucks? Take 5 minutes to answer 10 questions to help validate some of our business & marketing recommendation for a premier business coaching company

Are you a Team Leader or HR Executive & want to win $50 for Starbucks? Take 5 minutes to answer 10 questions to help validate some of our business & marketing recommendation for a premier business coaching company