Straight North
@StraightNorth
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SEO, Paid Advertising and Web Design services to help your business • Generate more qualified sales leads • Increase e-commerce traffic and sales 866-353-3953
Chicago • Charlotte
Joined June 2009
2026 is around the corner — and so are the PPC assumptions that could be costing you money. 💸 Learn the 3 biggest myths marketers need to drop to stay efficient and effective. Full insights from Search Engine Land. https://t.co/XA8rhDbQlm
#PPCMarketing #DigitalMarketing
searchengineland.com
AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.
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The future of SEO is evolving. Learn what Web Guide is and why it matters from this blog from Moz. https://t.co/4Pu57sbcVN
#SEOTrends #WebGuide #DigitalMarketing
moz.com
Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers...
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Great insights on where PPC is heading. Check out Google’s 2025 Year in Review — thanks to Search Engine Journal for the breakdown! https://t.co/eChS47Nkb9
#PPCInsights #DigitalMarketing #SearchEngineJournal
searchenginejournal.com
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
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Google’s AI Overviews are changing the fight for top ad spots. Search Engine Land explains what it means for marketers. https://t.co/UoHmkmzUrL
#GoogleAI #SearchEngineMarketing #DigitalMarketing
searchengineland.com
Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.
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Great content won’t rank if it can’t be indexed. Learn why indexability matters and how to fix it at Search Engine Land. https://t.co/gmvjPZ6dNN
#SEO #Indexability #ContentMarketing #DigitalMarketing
searchengineland.com
Learn what indexability means, how it differs from crawlability, and how to fix common indexation issues. Ensure your most valuable pages appear and perform in Google’s index.
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Boost your local SEO with smarter reviews! According to Search Engine Land, keyword-rich Google reviews can add meaningful value—think enhanced click-throughs, better AI-generated summaries, and more visible “Place Topics” tied to your services. https://t.co/8IzABSkxcr
searchengineland.com
Discover how keyword-rich Google reviews can boost your local visibility, engagement, and conversions – plus templates to help you.
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Unlock smarter SEO: Learn how grouping keywords by intent with clusters can amplify your content’s reach and relevance. Thanks to the insights from Semrush Blog: https://t.co/R63ttZFRdE
#SEO #KeywordResearch #ContentMarketing
semrush.com
Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.
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A lower CTR isn’t always bad! Sometimes fewer clicks mean higher-quality leads and better ROI. Great insights from Search Engine Land. https://t.co/OQj7MfppFR
#DigitalMarketing #LeadGeneration #CTR
searchengineland.com
High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.
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Ready to evolve your SEO strategy for the AI era? Check out this insightful read from Search Engine Journal — it’s all about balancing core SEO fundamentals with the rising wave of AI agents and discoverability. https://t.co/EUbaMfpUeM
#SEO #SearchEngineOptimization #AIEra
searchenginejournal.com
The next phase of search demands balancing optimization for both humans and AI agents while holding firm to core SEO principles.
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Google unveils the next generation of AI-powered search — smarter, more conversational, and more visual than ever. 🧠 Read the full story via Search Engine Journal. https://t.co/9MiaE0beGK
#GoogleAI #SearchEngine #AIPowered
searchenginejournal.com
Search is converging with multimodal AI. Google's VP of Product explains the three pillars underpinning the next generation of search.
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Is your site weighed down by “index bloat”? Dive into how to spot those under-performing URLs, reclaim crawl budget, and boost your SEO health with insights from the latest Moz Whiteboard Friday piece. https://t.co/N3eNYEmv75
#SEOHealth #IndexBloat #SEOTips
moz.com
Deep dive into index bloat - a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference...
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Want to boost your SEO strategy? This in-depth guide from Search Engine Land breaks down the power of semantic SEO — from topic modeling to entity recognition and masterful content organization. A must-read for marketers, creators, and strategists ready to level up their search
searchengineland.com
Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher.
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Curious how different AI engines answer and cite info? This article from Search Engine Land dives into how tools like ChatGPT, Gemini, Claude, and more “think,” fetch, and attribute content. A must-read for anyone working in content, SEO, or digital strategy.
searchengineland.com
See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.
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AI is upending how people search and what “visibility” means — are you ready? This article from Search Engine Journal walks through how leaders must shift strategies, rethink metrics, and expand presence across AI-driven channels — not just webpages. https://t.co/o5iikhgaC5
searchenginejournal.com
AI disruption isn’t the end of SEO but a call for leaders to rethink visibility, measure differently, and adapt strategies for an uncertain future.
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The future of AI in search is here — and it's shaping how content will rank, how queries will evolve, and how search engines will interpret meaning. Dive into this insightful breakdown over at Moz to stay ahead of the curve. https://t.co/RLvrkk6cWj
#AISearch #ContentRanking
moz.com
What's changed in AI and Search since 2020? Well, just about everything. Join Jo and Britney as they talk about AI hype, accessibility, picking the right models, and more in this Whiteboard Friday...
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Google’s AI Max is rolling out — here’s what 30 days of testing reveals about search’s future. Full analysis via Search Engine Land → https://t.co/0c4dJYgjDe
searchengineland.com
AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.
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AI Overviews have arrived — and they’re reshaping how people discover content. 🚨 Publishers: adapt or be overshadowed. Check out this deep dive on the impact and what’s next from Search Engine Journal → https://t.co/YD5aOYKSpJ
#AIOverviews #ContentDiscovery
searchenginejournal.com
Organic traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search economics for publishers and marketers.
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Google’s AI Mode is changing the game for search and ads. From enhanced keyword targeting to smarter ad placements, this new feature is something every marketer needs to know about! Dive into all the details in Semrush’s latest blog post! https://t.co/5qW7Cngl8c
#GoogleAI
semrush.com
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
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A recent study reveals that broad match keywords could actually lead to higher revenue per conversion and lower cost-per-conversion! If you’re optimizing for conversions, this is a must-read. Check out the full breakdown of the study on Search Engine Land!
searchengineland.com
An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher CPAs.
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Likes, shares, and clicks are great — but what really moves the needle? 👀 This Moz post from MozCon 2025 argues why conversion metrics should always win over vanity metrics. More on why data depth beats surface level stats. https://t.co/cZBbJx8jcK
#ConversionMetrics
moz.com
Clicks are down—now what? Learn how to shift focus from traffic to conversions and prove SEO value with revenue-led strategies your stakeholders will love.
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