I received a really nice bit of news today - I've been made a Fellow of the PRCA after 30 years in the industry. Now sitting at the same table as some of the industry's truly great practitioners #proud #PR

It's been my most popular newspaper column, & has been running in @travelweekly for 15 years can you believe! I watched all the travel brand's television ads over the Christmas/New Year so you didn't have to. I reviewed dozens of ads. Here's the top 8. Who would you vote for?

Reviewing the TV ads for a column I’m writing for a newspaper. After several hours of diligent viewing I have come to the conclusion that the biggest advertisers is the UK charities sector (roughly 2 or 3 a break) followed at some distance behind by the perfume and car industries

Account Management is a tough role for any PR professional. Managing up, down, sideways; being commercial, a leader, a strategist etc can cause self doubt & imposter syndrome. Our sold out @PRCAtraining today shows you how to be a success! visit @PRCA_HQ website for new dates

In my experience, the biggest weakness in the marketing of any travel brand or tourist board is vanity. "Vanity marketing" stops a brand being innovative, being different, standing out against the competition & resonating with the consumer. My @travelweekly column this week.

The key to gaining media coverage is the pitch process, not AI generated news releases or an untargeted e-mail "spray and pray" approach. Our sold out "pitching into the media" workshop today shows you how to get your hit rate up significantly. #PR #PRTraining #MediaSkills #PRCA

When I asked why there were so few speakers for the amount of sea days I was told it was down to budget cuts at head office. That is such a shame - I would hate to see these wonderful features of cruises disappear. #PrincessCruises #CLIA @CLIAGlobal @CLIAEurope #cruiseship

Just back from a wonderful cruise around Polynesia with @PrincessCruises. Sapphire Princess is a lovely ship. Fabulous crew & great food. Polynesia is exquisite. The #cruise involved 22 sea days, but we had only one enrichment speaker who spoke 4 times in 2 days. #cruiselife

I’m in LA at the moment where the city is full of driverless taxis! It’s weird being driven around with no driver in the front, there isn’t much chat about the football/weather/politics but no road rage either! It’s the future they tell me here! It’s great fun but scary too!

Is AI going to make us all dumber? My @travelweekly column is now online #TravelMarketing #TravelPR #TravelIndustry #BusinessTravel #CorporateTravel #TravelandLeisure #Cruise

Will AI make us all idiots? No, obviously not! But it may well "dumb down" most of the population if we lose the ability to exercise critical thinking. My @travelweekly column this week #TravelMarketing #TravelPR #TravelIndustry #CorporateTravel #BusinessTravel #PR #Marketing

Ready to go to work in a moment. It’s the official launch of Network Next Generation - looking forward to moderating this one! #CorporateTravel #BusinessTravel #TravelMarketing #TravelPR

A question I get asked a lot by business leaders is this: "Does social media work in the B2B field?" The answer is Yes, social media is effective for both B2B marketing and PR. Our sold out @PRCAtraining webinar today shows you just how to make it work for you. #PR #PRandComms

My "Twelve career tips you won't find in a text book" talk seems to be really resonating with BA students soon to join the PR, media and communications world. I really enjoyed talking and advising these hungry to learn students from @CanterburyCCUni Christ Church University #PR

When I started my PR career the world was a far simpler place. It was all just print and broadcast. Today it's far more complex. PR professionals need a deep grasp of many other comms disciplines. It can be overwhelming. Our sold out webinar today shows you what you need to know.

When I was first asked to do a talk giving tips on a successful PR career I thought it would be just another talk & I was caught out with the success of my “Career lessons you won’t find in a text book” talk. Looking forward to giving it today to BA students at University of Kent

Compared to the other parts of travel, the UK airport experience can be quite unpleasant. The UK travel industry needs its own MAGA movement - Yes, it's time to "Make Airports Great Again!" My @travelweekly column is online today. https://t.co/JDOFPRNvAi

Sorry to hear about the passing of @JohnStapletonTV. I worked with him a few times on various conferences. He taught me that: “News is something that happened today that didn’t happen yesterday”. RIP John #TravelPR #TravelMarketing #PR

I moderate many conferences, in different sectors across the year, but yesterday’s @TravelogixData Client Assembly with 140 guests in Manchester was one of the most enjoyable this year. A warm, engaged & fun audience with insightful speakers & panellists made it a great event!

Not a bad view with a cup of tea on the morning of a conference #LogixCA2025

Stepping up to Account Director is a real shift of gears in your career. Perhaps, for the first time in your career, you have to understand your leadership style & apply it in your working life. Our sold out workshop today for @PRCAtraining steers you through that minefield #PR