We spoke to Magnus, our Head of Music Development, about how brands translate identity into sound, why inconsistency quietly damages perception, and why music needs structure as much as creativity. Read the interview 🎶👇🏻 https://t.co/fvwCOhlpEi

At Startle, we’re fascinated by how music connects with people - and how data can uncover the patterns behind those emotional connections. So, we analysed 49 years of BRIT Awards history to identify what really makes a Song of the Year winner. https://t.co/RtaDSzKXe9

We are so proud to provide schuh with carefully curated background music and eyecatching digital signage. Find out more about our long-standing relationship with them 👟🎶 > https://t.co/2OiDCtTdGO

That’s why we’re strengthening our partnership with @GigRealm - to help operators not just book live entertainment, but actively promote it in-venue, effortlessly and automatically. Find out more below 👇🏻🎶 https://t.co/3qpmdqnOct

Live entertainment has always been one of the most powerful tools pubs and bars have to drive footfall. But there’s a common challenge operators face - booking great entertainment is only half the battle. If customers don’t know it’s happening, the opportunity is lost.

Let’s look at how GAA sports came to be and the impact they’ve had on Irish history and today’s communities. https://t.co/Q8zjlDB4QK

Our brains are constantly pulled in a hundred directions: notifications, news, conversations, work deadlines, and more. Let’s dive into what green noise is, how it works, and why it might be the perfect tool to help you stay calm and focused. https://t.co/xkX6Zm5WIO

Every month, Magnus, our Head of Music Development, pulls together his favourite tracks released that month. Check out his top 5 picks for January 2026👇🏻 https://t.co/Be9mFZqkWV

But what does the information we’ve found out actually mean for retailers? Find out more and read the full whitepaper, no details required. https://t.co/iI5PqvX7nS

As part of our new research, Songs That Sell: The Impact of Music in Charity Stores, we conducted a 21-day in-store study that tested three contrasting music genres, while controlling variables like tempo and volume.

We looked at their impact on sales, customer spend, staff mood, and in-store atmosphere.  Find out more about our key findings and download the full whitepaper here here, no details required:

As part of our new research, Songs That Sell: The Impact of Music in Charity Stores, we conducted a 21-day in-store study that tested three contrasting music genres - pop, classical, and jazz - while controlling variables like tempo and volume.

Customer loyalty is a hot topic, especially in the hospitality industry. But how can music actually have an impact on the loyalty of your customers? https://t.co/6PfnAv2ofi

Orlebar Brown have carefully crafted their brand to reflect their premium products. They came to us looking for a soundtrack that would help them form a deeper connection with customers. https://t.co/KHpnsUjeii

With New Years coming up, you might be a bit nervous about how your pet will react to any fireworks going off. The loud crackles, bangs and flashing lights can frighten and confuse even the calmest pets. So what is the best music to play your pooch? https://t.co/HT3dBJtymT

From all of us at Startle - Merry Christmas, and a Happy New Year! 🎄

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Every month, Magnus, our Head of Music Development, pulls together what he thinks are the most captivating and essential releases from that month for Startle Selects. Let’s take a look at his top picks for November. https://t.co/dXBETTv9IC

Zizzi needed a background music and digital signage provider who was as passionate about amazing customer experiences as them. Have a listen as their Creative Director, Pia, chats about her Startle experience. https://t.co/VZegsE75qH

atis needed a soundtrack which was on-brand and fitted their aesthetic, but was also functional to help them achieve their operational goals. Have a listen as their Growth Marketing Manager, Bethan, chats about her Startle experience. https://t.co/NudUdkve6P