IWCO Direct postal expert, Kurt Ruppel, share a few thoughts on how marketers can best take advantage of direct mail to drive better results while leveraging their postage spend. https://t.co/uWHt3ynypr

The USPS Household Diary Study shows advertising mail works extremely well. Learn who receives the most mail, and why, as we analyze the findings. https://t.co/0uQYvuSQo7

Hyper-personalization can turbo-charge your response rates by delivering extremely relevant messaging to each individual. Here are four simple steps to implement this level of customization in your direct marketing efforts. https://t.co/dlNVHa61SY

Between an increase in illness-related absences and a tight labor market, Mail-Gard reminds us your business recovery plan should never take a holiday. https://t.co/3TMq0vH3RZ

Missy Smutny shares how IWCO Direct is supporting its communities this holiday season and offers tips for those who need to reduce stress or loneliness. https://t.co/7eT7aUjNWM

If you’re looking to increase response rates in 2023 than Siri Prax of IWCO Direct recommends using data to know your audience and understand what resonates, and add direct mail to the mix. https://t.co/ZF7CiwoGc8

Here’s how you can help IWCO Direct and the USPS deliver joy for thousands of kids during the holidays through Operation Santa. https://t.co/i9xV0isCsv

IWCO Direct CEO, Gary Masse, wishes our clients, supply chain partners, and our staff a safe, happy, and healthy Thanksgiving! https://t.co/OR95ZeyjHh

Here are the holiday shopping trends retailers need to know, and advice from the experts at IWCO Direct on putting them to work in your marketing campaigns. https://t.co/jpiu0kVZAe

Missy Smutny shares the history and importance of Veterans Day, and explains why we need to honor Veterans throughout the year: https://t.co/TVHexCwAje

October was Cybersecurity Awareness Month, but John Murray reminds us that employees must be trained and practice safe security habits every day. https://t.co/5OCoQmq9G9

We’re increasing our efforts to provide a workplace where employees can thrive at IWCO Direct. Here are some highlights of ways we’re bringing employees together. https://t.co/bFyyJVgq8L

Postage rates are expected to increase in January. Kurt Ruppel explores the new rates and details how USPS Promotions can help offset some of the costs (while making your offer more engaging and effective). https://t.co/FEVsdhYxjL

The goal of the envelope teaser is to get you to open your mail without revealing too much about what’s inside. Marcus Johnson provides seven “lucky” rules to live by when you’re considering what to put on your outer envelope. https://t.co/MjXoCQHloa

IWCO Direct expands its leadership roster by naming a team of veteran leaders to Chief Officer roles. https://t.co/58XDxSoocV

Did you know baby boomers have an estimated $70 trillion in household wealth? Be sure to read this primer from Ashley Leone on their interests and opportunities to engage them more effectively with your direct marketing. https://t.co/gPmu364jgt

It’s Hispanic Heritage month. Marketing to Hispanic consumers requires an understanding of the influence they have on U.S. culture, and a data-driven approach to each individual. https://t.co/EmAwiTbjmV

September is National Disaster Preparedness Month. Is your business ready for the unexpected? If not, Mail-Gard can help. https://t.co/yz1jsLGYa1

Kurt Ruppel of IWCO Direct shares what he learned at a recent @ANAmarketers conference on how a data-driven marketing strategy that includes direct mail is crucial to increasing response rates. https://t.co/EQJkbRlRBq

We’re excited to announce James Capstick has joined IWCO Direct as Chief Sales Officer. https://t.co/4ZrFP4m8T8