Yesterday’s BFCM benchmark finally gave us our first real shift in behavior — and it came from an unexpected place. Repeat customers woke up. 🙋‍♀️🙋‍♂️🙋 New customers have been pacing close to last year, but repeat performance was the drag… until yesterday. We saw a clear upward

The 2025 BFCM Benchmarks are live and early results signal a clear shift in buying behavior compared to last year. Through the first week, overall sales are pacing ~80% of 2024 levels, and not because acquisition has slowed, but because repeat customers haven’t started spending

"More attribution data hasn't led to more confidence—it's created analysis paralysis." @iamBradRedding had me and @JRokeach on the "Conversion Tracking Playbook" podcast to unpack why brands have more attribution tools than ever but less confidence in their marketing spend. The

Shopify and Stripe are making a massive bet on stablecoins. Why now? Both companies see cross-border commerce hitting a wall with traditional card rails. International transactions still cost merchants 3-5% in fees, take days to settle, and exclude billions of potential

"Is @AppLovin stealing credit from @Meta , or actually driving incremental new customer revenue?" This question came up in three separate customer calls last week. I just recorded a 3-minute demo showing exactly how we answer this using our upcoming multi-touch attribution

"More attribution data hasn't led to more confidence—it's created analysis paralysis." Last week, a $50M DTC brand confessed they're paying for 4 different attribution tools plus platform reporting. Still couldn't agree on which channels actually drove their holiday revenue. 🎯

Your customers are still spending. But for how much longer? We track consumer health like a vital sign—combining jobs, inflation, credit stress, and sentiment into one score. Think of 60+ as 🟢 healthy, below 55 as 🟡 warning signs. (see https://t.co/6oijKWq8FQ) Our Consumer

Most operators only hear about consumer trends when they're already on CNBC. By then, it's too late. You catch fragments – inflation mentioned on a podcast, unemployment on Twitter, consumer sentiment in a newsletter. But there's never been one place to see how US consumers are

80% of AI shopping suggestions come from affiliates—not your site. 😞 @Microsoft's new MCP standard, NLWeb, will transform AI search as we know it. NLWeb creates a universal way for AI agents to interact with your brand's data via MCP, putting the brand back in the driver's

Brands have spent millions building data stacks that no one uses. @SourceMediumHQ is building an AI analyst that understands ecommerce metrics, your business nuances, communicates in plain English, and lives where decisions happen—Slack, email, SMS, and voice calls. Unlike

Greg Abel grew CalEnergy from a niche geothermal outfit into Berkshire Hathaway Energy’s $26 billion enterprise—and now he’s poised to run the whole conglomerate. What can business leaders learn from Buffett's chosen successor? Behind his "affable, yet hard-driving" leadership

Stripe just brought stablecoins mainstream with accounts now live in 101 countries. At Sessions 2025, @stripe unveiled a comprehensive stablecoin infrastructure that transforms how businesses move money globally. This isn't speculative crypto—it's digital dollars integrated

@Shopify's Q1 earnings reveal two major growth vectors many merchants are missing: B2B sales exploded 109% YoY while European GMV surged 36%. Yet beneath the impressive 27% revenue growth lies both opportunity and caution for operators navigating the e-commerce landscape. 🏔️

Visualizing data helps humans digest complex information 10X faster than text, yet most dashboards actually slow down decision-making. @EdwardTufte's pioneering work reveals why: effective data visualization requires ruthlessly eliminating noise to amplify signal—what he calls

Meta AI is closing in on 600 million monthly active users—positioning it to become the most powerful AI-driven product discovery platform before competitors even launch their ad models. 😳 At LlamaCon 2025, @Meta unveiled impressive AI capabilities that could transform commerce.

Here's a peek behind the curtain on how we're building https://t.co/arSujxKKLr to deliver state-of-the-art accuracy. Ever wonder why most AI analytics tools give you incorrect answers? They rely on a single language model to generate SQL queries. We're taking a fundamentally

When data security failures cost brands millions, your data partner's location isn't just geography—it's a strategic decision. 🔒 At @SourceMediumHQ, we've built an all-American analytics powerhouse where EVERY team member—from engineers to analysts to contractors—is U.S.-based.

The ability to talk to your data isn't enough—it must actually tell you the truth. AI data analysts are only as good as the infrastructure they're built on. 🧱 Building https://t.co/arSujxKKLr taught us something crucial: before creating another chat interface, you need

Stop drowning in dashboards. Start getting answers. Today we're launching the waitlist for https://t.co/arSujxKKLr – your AI commerce analyst that lives where your team already works. After 5+ years powering $4B+ in annual commerce sales with our data infrastructure, we kept

@OpenAI just changed the game with GPT-4.1 and o-series models – and @AnthropicAI 's coding crown is in danger. 🔄 Cost dropped by 95%, context window grew to 1M tokens, and they might acquire @windsurf_ai for $3B. 😳 What's New in @OpenAI 's April Release: 🧠 GPT-4.1 – A