The brand-new standard has landed: Xperia 10 VII. From its elegant design to its dedicated Shutter button and impressive two-day battery*, an immersive entertainment experience awaits. *Compared with Xperia 10 VI #SonyXperia #Xperia10VII #TheBrandNewStandard

We've been overwhelmed by the number of amazing submissions, just like these beautiful scenes!❄️ Capture and share your special moments of winter by January 3rd, 2026! #SonyXperia #TakenWithXperia #WowXperia #WinterCampaign #MobilePhotography

Share your beautiful 'winter' photos from anywhere in the world with #Xperia and we'll select three standout entries for a special collaboration! Post on Instagram with #WowXperia #WinterCampaign and #YourModelName by 3rd January 26! #SonyXperia #WowXperia

We’re excited to feature more breathtaking photos from the wonderful submissions for our #WinterCampaign! Even if your work isn’t showcased here, it may still be selected as a finalist, so keep those entries coming! #SonyXperia #TakenWithXperia #WowXperia

No snow in summer? Show us winter from your part of the world, captured on Xperia.📷 Keep those amazing shots coming, and don’t forget to tag #WowXperia #WinterCampaign and your model name (e.g. #Xperia1VI!)! 2nd & 3rd photo by Tomoko Suzuki #SonyXperia #MobilePhotography

Hold the power to be inspired.🔥Powered by the @Snapdragon 8 Elite processor, Xperia 1 VII delivers a performance without limits – from seamless streaming to gaming on the go. https://t.co/oyBsfBeDjf #SonyXperia #Snapdragon #Performance

Capture the night in stunning clarity.✨ With a larger image sensor, illuminate your world through the lens of Xperia 10 VII. Sharp, natural, and beautifully noise-free. https://t.co/NGL37pnp5Q #SonyXperia #Xperia10VII #LowLightPhoto

We're delighted to share the first round of standout entries from our #WinterCampaign 📷✨For the chance to be featured on @SonyXperia Instagram, post with #WowXperia, #WinterCampaign and your #Xperia model before 3rd Jan, 2026! #SonyXperia #TakenWithXperia

Joining our #WinterCampaign? 📸❄️ From beautiful Bokeh to low-light adventures, there’s lots of ways to share your world! You could feature on @SonyXperia Insta by posting with #WowXperia, #WinterCampaign and Xperia model hashtags by 3 Jan 2026! https://t.co/oyBsfBeDjf

Sony's AI technology improves high-frequency expression and the reproduction of subtle sounds, with High-resolution audio quality* playback! 🎶 https://t.co/oyBsfBeDjf *To enjoy High-resolution audio quality, you will need High-resolution headphones. #SonyXperia #Xperia1VII

Step into the low light for moments of magic with Xperia 1 VII. With @ZEISSLenses T* Coating banishing unwanted reflections, Xperia is your perfect companion for shooting from dusk, and beyond. 🌙 https://t.co/oyBsfBe5tH #SonyXperia #Xperia1VII #Zeiss #SonyZeiss

Established in 2003, #InternationalMountainDay raises awareness around the importance of sustainable development in mountain regions, highlighting the need for environmental conservation.⛰️ https://t.co/oyBsfBeDjf #SonyXperia #InternationalMountainDay #Eco

What can you capture with Xperia 10 VII?🤳Featuring a dedicated shutter button on the side of the device, activate the camera with a long press for effortless shots in the moment - from shooting videos to taking selfies! https://t.co/NGL37pmRgi #SonyXperia #XperiaEvolution

Our #WowXperia #WinterCampaign has begun - just look at your creations so far! 📸❄️ For the chance to be featured on @SonyXperia Instagram, simply post your photos with #WowXperia, #WinterCampaign and your Xperia model name before 3 January 2026! #SonyXperia

Discover one-touch mood settings for perfect shots with Xperia 1 VII! Creative Look, a selection of six presets for photos or video, saves post-processing time for instant social media style, your way. #SonyXperia #Xperia1VII #CreativeLook

Want to see your work featured on @SonyXperia Instagram? 📣 Share your best winter shots from 4th Dec to 3rd Jan, 2026 with #WowXperia, #WinterCampaign and your model name, e.g. #Xperia1VII, and you could be next! 📸 #SonyXperia #WowXperia #TakenWithXperia

The #WowXperia winter campaign is coming soon! 📸❄️For the chance to be featured on @SonyXperia Instagram, share your winter photos with #WowXperia, #WinterCampaign and your Xperia model name. We can't wait to see your creations! #SonyXperia #TakenWithXperia

Performance perfected with Xperia 10 VII. ✨🔒 Enjoy a 120Hz rate, plus 4 OS updates and 6 years of security* for peace of mind. *OS upgrade count and security update period may vary by purchase timing. #SonyXperia #Xperia10VII #XperiaEvolution #Performance #Security

What can you experience with your latest #Xperia? 🎵 From Xperia 1 VI to Xperia 1 VII, immerse yourself in entertainment with our brightest display in a smartphone and upgraded full-stage stereo speakers for improved bass. #Xperia1VII #XperiaEvolution #Display #Audio

Beautifully tough from the inside out, Xperia 1 VII and 10 VII displays boast @corninggorilla Glass Victus® 2, built to endure the rough and tumble of everyday life, and resistant to water and dust! https://t.co/oyBsfBe5tH #SonyXperia #GorillaGlassVictus #GorillaTOUGH