Erin Ledbetter
@SocialSheek
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38
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2K
Head of Digital @KetchumPR | High-heel wearing, soccer-playing, wannabe chef | I raise babies & drink wine w/ @BLedbetter82.
Holly Springs, NC
Joined June 2008
X Corp is the villain in every sci-fi movie ever... You know the ones that try (and fail) to take over the world.
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Job alert! We're looking for a Director of Technical Production to lead the development teams at Ketchum. #TechJobs #hiring
linkedin.com
We're hiring!! Do you know a former developer who thrives on being challenged by clients and creative teams asking "What's possible?" Someone who knows what good code looks like and keeps up with the...
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Is Twitter making a comeback for brand engagement? According to new data from @Twitter, it is.
socialmediatoday.com
Twitter's latest survey report could help you shape a more effective tweet strategy.
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#Respect is one of our Core Values so reading stories like this really set me off. If your brand is considering exchanging product for posts with influencers, read this cautionary tale first! #influencermarketing
blog.carusele.com
Marketers continue to debate: to pay or not to pay influencers? At Carusele, it's no question that influencers should be compensated. Here's why.
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Influence marketing can be performance-based. Just ask @jtobin and @SocialSheek of @Carusele. They joined me on #Winfluence to explain their approach to #influencermarketing and chat about some of the industry issues. Be sure to subscribe! https://t.co/OQnDkwMPP8
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Want to hear @jtobin and I ramble on about the latest trends in #influencermarketing? We're talking #data, #influencerfraud, and the great organic vs. paid debate with @JasonFalls on the #Winfluence Podcast. Thanks for having us, Jason!
jasonfalls.com
Jim Tobin and Erin Ledbetter lead Carusele, a performance based influence marketing firm. They discuss how that works on Winfluence.
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Rebuttal: Influencer Agencies are Not the Problem https://t.co/cz9ebvbVzf via @LinkedIn
linkedin.com
I have seen a growing trend among influencers calling for an end to the middle man between themselves and brands. This week, a few brand marketers have even jumped on the bandwagon calling out...
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FTC Releases 101 Guide for Influencers with Major Implications for Some Brands https://t.co/dr9QUr8gcv via @LinkedIn
linkedin.com
The FTC released a new disclosures guide for influencers yesterday. While the intent behind the FTC's rule on disclosures remains the same, this new 101 guide for influencers provides updated...
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#InfluencerMarketing is NOT just an awareness driver. Learn how to shift perception and drive sales with influencer marketing in our 3-part webinar series (+ sign-up for your free eBook!)
marketing.carusele.com
Join us for part two of a three-part series on how you can begin to leverage influencer marketing for multiple stages of the marketing funnel.
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We're hiring a tech savvy social media copy writer in our Cary, NC office. Is that you? Apply here:
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A+ to my team and thank you clients for your partnership. The award-winning influencer work here @Carusele continues... woot!
Thank you @RTAcademy! We're honored to be finalists in the 11th Annual @ShortyAwards for our campaigns with @Sabra and @verabradley:
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I wish I could just give Sabra Influencer Marketing Campaign the #ShortyAwards trophy. But giving my vote is the next best thing! #client
shortyawards.com
An international award show that recognizes and celebrates the innovation and creativity in digital and social media, by brands, agencies, nonprofits and individuals.
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Vera Bradley Influencer Marketing Campaign deserves your vote in the #ShortyAwards! They got mine! #client Vote here:
shortyawards.com
An international award show that recognizes and celebrates the innovation and creativity in digital and social media, by brands, agencies, nonprofits and individuals.
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Yes, you should care. No, this is not a crisis! Relax friends :-) #InfluencerMarketing #FakeFollowers
Are #FakeFollowers a crisis for the #InfluencerMarketing industry? The short answer is: No. Here's why:
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Not one but TWO of us made this list!! Just one of three companies to have two people. Pretty proud of the work we're doing at Carusele and glad to see it recognized among the industry's best. Woot!!
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PLEASE STOP - Influencer marketing might live in the digital space but comparing CPMs/CPEs it to digital media is a mistake.
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Regardless of Follower Size, Influencer Rates Are Unlikely to Vary
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Not all influencers "influence". Here's a checklist to help you choose partners wisely and predict whether their audience will actually care what they have to say about your brand. #influencermarketing #contentmarketing
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Anyone else get the feeling that @facebook agency reps are really just email bots piecing together a canned email response based on keywords in your original question? I swear it feels like that most days!
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