Smith Anderson
@SmithTown561
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Enthusiast of adventure,travel, technology and all things food. Cyclist with @GreenLineVelo and Ironman athlete. DIrector of Sales & BD at @Mavrck
Boston ma
Joined September 2011
.@facebook is now making users who manage ‘large’ Facebook Pages go through a new authorization process before they're about to post on their Page. Check out what this process entails in this week's #SubjectToChange via @MavrckCo
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.@facebook is looking to better align itself with evolving consumption behaviors with its new updates to video view metrics. Check out what this means for #influencermarketing in this week's #SubjectToChange via @MavrckCo
https://t.co/D6KtKYn2OZ
later.com
Discover the optimal times to post on Facebook for increased engagement. Boost your strategy and connect with your audience effectively. Read more!
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.@facebook has launched Watch Party. Now, Facebook Groups can watch videos together and chat in real time. Want insight into how to utilize this new feature for your own brand? Check out this week's #SubjectToChange via @MavrckCo for answers. https://t.co/5qCOOYfpjY
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.@Snap developers are building out a visual product search functionality that delivers users directly to Amazon’s listings. Maybe @amazon is looking connect with a younger demographic? Check out the full story in this week's #SubjectToChange via @MavrckCo
https://t.co/oo1MFd01fL
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Within the next year, mobile social is expected to overtake mobile search as the the largest mobile ad channel in the US. Find out the implications that come with this in this week's #SubjectToChange via @MavrckCo
https://t.co/MKqwhE3TkF
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With enhanced messaging and commerce tools, @instagram is helping businesses solve major pain points (i.e. one-to-one communication at scale) while reducing time spent and improving the customer experience #SubjectToChange via @MavrckCo
later.com
Explore Later's top Instagram tips, from the latest Reels trends to new features and how-to guides for beginnners and businesses, on the Later blog.
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At F8, @facebook announced that is has trained an image recognition system on 3.5 billion publicly available photos using the hashtags on those photos in place of its human-powered content review process #SubjectToChange via @Mavrckco:
later.com
Discover the optimal times to post on Facebook for increased engagement. Boost your strategy and connect with your audience effectively. Read more!
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According to new research from @carmichaellynch, brands spent an estimated $2 billion on influencer marketing in 2017, but 25% of IMR dollars are being wasted on inauthentic content that consumers don't trust #SubjectToChange via @Mavrckco:
later.com
Explore Later's top Instagram tips, from the latest Reels trends to new features and how-to guides for beginnners and businesses, on the Later blog.
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The majority of publishers aren't worried about @facebook's algorithm change #SubjectToChange via @MavrckCo
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What do DTC consumer relationships, ROI, identity & TV ads all have in common? They all rely on data and are predicted to be the top drivers of the ad industry over the next four years #SubjectToChange via @Mavrckco:
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Excited to announce that @MavrckCo's campaign for @COSMEDIX won Best In Beauty in the 10th Annual @shortyawards
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On Tuesday, @Google announced plans to support the media industry by fighting fake news from its search results to @YouTube #SubjectToChange via @MavrckCo
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[Webinar] Join Guest Speaker, Ryan Skinner, Senior Analyst at Forrester, and Lyle Stevens, Mavrck Co-Founder and CEO, as they share the latest research and best practices on influencer marketing measurement
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Over the weekend, @facebook announced plans to launch a news section of its Watch platform and is testing different video partnerships with around 10 publishers #SubjectToChange via @MavrckCo
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The world’s biggest advertisers are having to rethink how they work with agencies - bringing more work in-house and project-based to reduce production costs and non-working media #SubjectToChange via @Mavrckco:
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How @Nike, @UnderArmour, and @adidas leverage influencers to reach female consumers via @MavrckCo
https://t.co/h1KoFV5VYD
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Influencer Marketing & Social Media Weekly Rundown: @facebook Launches New Publisher Tools, @Google’s Ratings & Reviews Push, @YouTube's New Live Streaming Features #SubjectToChange via @MavrckCo:
later.com
Explore Later's influencer marketing blog posts to learn everything you need to know about how brands and creators alike can work together to drive results.
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What is the solution to influencer fraud? @MavrckCo CEO, @thelylestevens, thinks the solution is to "establish common standards and acceptable thresholds for fraud"
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