SmartWall
@smartwall_ai
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Following
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274
We personalize user experiences to find each user’s tipping point towards conversion. #paywall #monetization #subscriptions #advertising #personalization #ai
Switzerland
Joined May 2015
RT @MarcLamarche: Publishers are getting a (brief) reprieve from Apple’s coming ad-pocalypse » « Let’s say someone came up to you — when yo….
niemanlab.org
Apple now won't kneecap the ad tech industry — for all the good and bad that implies — until early 2021. Publishers should use the extra time to get their data houses in order.
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Publishers are seeing revenue bumps of up to 103% from email newsletters: "It is the new homepage" | What’s New in Publishing | Digital Publishing News
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RT @MarcLamarche: Ad tech insiders expect Apple to eliminate a key mobile ad targeting feature, « Any depreciation — and especially its ful….
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RT @MarcLamarche: 'Churn and burn': Publishers are prioritizing subscription volume over immediate revenue - Digiday
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RT @MarcLamarche: Cookie Wall et #RGPD: les éditeurs soutenus au Conseil d'Etat face à la Cnil
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RT @MarcLamarche: Publisher subscription platforms, Cafeyn and Readly, branch out into UK newspapers | What’s New in Publishing | Digital P….
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RT @MarcLamarche: La publicité fait vivre les médias. La voie est toute indiquée par le NyTimes, vers une publicité moins intrusive et resp….
siecledigital.fr
À horizon 2021, le New York Times affirme qu'il n'utilisera plus de trackers publicitaires pour collecter les données de ses lecteurs.
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RT @MarcLamarche: Super proud and excited to announce that SmartWall has been acquired by ASMIQ AG .After almost 5….
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RT @MarcLamarche: (1)Heureux d’annoncer que SmartWall fait maintenant partie d’@ASMIQ AG !.Après presque 5 années i….
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One year into the #paywall, Wired is testing letting advertisers unlock access for readers - Digiday
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'More accountability': Unilever creates its own network for trusted publishers - Digiday « The first tier will focus on guarantees the publishers can offer around viewability, brand safety and ad fraud. » #viewability #transparency .
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L’attention publicitaire : un nouvel indicateur de performance qui bouleverse l’écosystème digital - Image - CB News
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RT @bethbrav: Against slipping ad sales and insufficient CPMs, publishers are looking for new ways to monetize their content amid the rise….
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Ad buyers' latest gripe: Outstream video ads playing out of view - This never happens with the video InWall that provides brands with 100%viewability, >80% completion rate
digiday.com
Outstream video ads can continue to play after they are no longer in view, inflating completion rates and raising concerns.
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RT @jeffjarvis: Scorched earth: A new post of mine arguing we must be honest about all that does not and never will work to save old journa….
medium.com
Until we examine what isn’t working and won’t ever work again we won’t be able to reimagine journalism for a new reality.
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Digital Media: What Went Wrong – The New York Times – Medium
link.medium.com
For years, BuzzFeed seemed to be leading the journalism industry toward a brave new future. Now that it has stumbled, the way ahead looks…
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RT @diglisbon: Rewarded video helps mobile advertisers move on from impressions #AdTech #Gamification
https://t.co/….
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RT @Chronotope: The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing….
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