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SmallBizPRXpert Profile
SmallBizPRXpert

@SmallBizPRXpert

Followers
7K
Following
2K
Media
348
Statuses
15K

PR & Digital Marketing Agency, #smallbiz expert @Cascade_PR. KS gal at heart, Jayhawk journalist, studied opera, Get my DIY PR book: https://t.co/It2PqAOV2q

Chicago
Joined February 2008
Don't wanna be here? Send us removal request.
@SmallBizPRXpert
SmallBizPRXpert
1 year
#Coach you didn't see it coming. #micdrop.
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@SmallBizPRXpert
SmallBizPRXpert
1 year
I rarely find a reason to complement FOX but watching @livenowfox I am actually able to watch the convention fully without interruption and commentary. Thank you. @NBCNews @ABC @CBSNews.
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@SmallBizPRXpert
SmallBizPRXpert
1 year
I just changed the channel. Unbelievable how disrespectful.
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@SmallBizPRXpert
SmallBizPRXpert
1 year
I am a small business owner paying 30% tax and full insurance while wealthy pay just 8% tax. Something is definitely wrong here. 🤔.
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@SmallBizPRXpert
SmallBizPRXpert
1 year
Hey @NBC, we want to see the whole convention and speakers, not just commentators and side reporters who talk over speakers. This may be at a sports arena, but this is not a Bulls game. Show the presenters uninterrupted.
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@SmallBizPRXpert
SmallBizPRXpert
2 years
Was so looking forward to watching the show tonight. Now, watching comedians and somehow happier.
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@SmallBizPRXpert
SmallBizPRXpert
2 years
From Cascade Communications we wish all of you a very happy and safe July 4th with gratitude to all who fought for our indepence!
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@SmallBizPRXpert
SmallBizPRXpert
2 years
Part 2 pf discovering what your newsworthy story is, here's how to discover what the compelling news story of your business is and what media are interested in most.
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cascadecomms.com
Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your competition.When I sit down to learn about a new business I...
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@SmallBizPRXpert
SmallBizPRXpert
2 years
We spend a lot of our time helping clients truly understand what a newsworthy story is and how to make theirs appealing to news media and readers. Learn what makes a story newsworthy and compelling.
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cascadecomms.com
As former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their newsworthy and compelling story. It’s not as easy as you think....
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@SmallBizPRXpert
SmallBizPRXpert
2 years
Thanks so much for including me on this list. ❤️.
@PropelPRM
Propel
2 years
We’d like to give a warm welcome to the following startup PR pros who made the list: @vijaychattha @LawrenceJHall @benjaminkaplan @SmallBizPRXpert @woodlandalyssa @Crowdfunding_PR @WimbartHope @CarriBugbee @kathy_m_osborne.We appreciate all that you do!.
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@SmallBizPRXpert
SmallBizPRXpert
2 years
The way consumers consumer media is ever evolving and video is rising to the top of how they prefer to get news and information. Incorporating video into your PR strategy and press kit gives media what they need to meet demands of readers.
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@SmallBizPRXpert
SmallBizPRXpert
2 years
This conversation continues in the PR world - are press releases really worth the expense of distribution? Do they generate media attention? Here's how to use your press release as part of a larger strategy with search in mind.
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cascadecomms.com
Up until about 10 years ago the press release was still a powerful tool for companies to distribute news broadly to attract the attention of media and even drive queries from media who were interes...
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@SmallBizPRXpert
SmallBizPRXpert
2 years
Today's consumers and customers want brand experiences. We've long done experiential PR campaigns, but they are more important now than ever before. How will your customers experience, engage and interact with your brand?
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cascadecomms.com
Today’s customers and consumers have named “experience” as one of the most important determinants as to whether they will engage with a brand or business. Typically the idea of customer service comes...
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@SmallBizPRXpert
SmallBizPRXpert
2 years
Is your small business or enterprise growing? Is it time to develop a marketing budget for the first time or for a new marketing initiative? This list will help you establish an initial budget you can customize for impact.
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cascadecomms.com
How to Develop a Marketing Budget for a Small Business
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@SmallBizPRXpert
SmallBizPRXpert
2 years
We have this conversation daily. Companies large and small want PR but they don't fully understand how it's done. If you're curious about getting press coverage for your business, this is a good read.
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cascadecomms.com
How to Get Press Coverage for Your Startup, Small Enterprise
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@SmallBizPRXpert
SmallBizPRXpert
2 years
My father died today due to negligence, failure of comms by @ExpressScripts & @Cigna on new policies regarding specialty medications to caregivers. I hold them accountable for his death @wendellpotter @FierceHealth @sarahkliff @LindseyTanner @CNN @CBSNews @ABCNews @NBCNews @AP
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@SmallBizPRXpert
SmallBizPRXpert
2 years
We live in a search-driven world. If you're not using it as part of your integrated PR campaigns, here's why you should.
cascadecomms.com
Why Search Should be A Key Consideration for Your PR Campaign
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@SmallBizPRXpert
SmallBizPRXpert
2 years
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@SmallBizPRXpert
SmallBizPRXpert
2 years
I used to love @cta but this is enough. I don't want to hear your music your smell your pot after a long day. You want respect? Respect others.
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@SmallBizPRXpert
SmallBizPRXpert
2 years
A joy to help the nonprofit members of @iGiveDoYou along with my colleague @lsvdesign. If you're curious about how to #brand, communicate, generate #PR for your #nonprofit, #charity, cause, watch this FREE webinar. #webinar #brandingtips #prtips .
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