
SmallBizPRXpert
@SmallBizPRXpert
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PR & Digital Marketing Agency, #smallbiz expert @Cascade_PR. KS gal at heart, Jayhawk journalist, studied opera, Get my DIY PR book: https://t.co/It2PqAOV2q
Chicago
Joined February 2008
I rarely find a reason to complement FOX but watching @livenowfox I am actually able to watch the convention fully without interruption and commentary. Thank you. @NBCNews @ABC @CBSNews.
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Hey @NBC, we want to see the whole convention and speakers, not just commentators and side reporters who talk over speakers. This may be at a sports arena, but this is not a Bulls game. Show the presenters uninterrupted.
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Part 2 pf discovering what your newsworthy story is, here's how to discover what the compelling news story of your business is and what media are interested in most.
cascadecomms.com
Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your competition.When I sit down to learn about a new business I...
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We spend a lot of our time helping clients truly understand what a newsworthy story is and how to make theirs appealing to news media and readers. Learn what makes a story newsworthy and compelling.
cascadecomms.com
As former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their newsworthy and compelling story. It’s not as easy as you think....
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Thanks so much for including me on this list. ❤️.
We’d like to give a warm welcome to the following startup PR pros who made the list: @vijaychattha @LawrenceJHall @benjaminkaplan @SmallBizPRXpert @woodlandalyssa @Crowdfunding_PR @WimbartHope @CarriBugbee @kathy_m_osborne.We appreciate all that you do!.
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This conversation continues in the PR world - are press releases really worth the expense of distribution? Do they generate media attention? Here's how to use your press release as part of a larger strategy with search in mind.
cascadecomms.com
Up until about 10 years ago the press release was still a powerful tool for companies to distribute news broadly to attract the attention of media and even drive queries from media who were interes...
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Today's consumers and customers want brand experiences. We've long done experiential PR campaigns, but they are more important now than ever before. How will your customers experience, engage and interact with your brand?
cascadecomms.com
Today’s customers and consumers have named “experience” as one of the most important determinants as to whether they will engage with a brand or business. Typically the idea of customer service comes...
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Is your small business or enterprise growing? Is it time to develop a marketing budget for the first time or for a new marketing initiative? This list will help you establish an initial budget you can customize for impact.
cascadecomms.com
How to Develop a Marketing Budget for a Small Business
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We have this conversation daily. Companies large and small want PR but they don't fully understand how it's done. If you're curious about getting press coverage for your business, this is a good read.
cascadecomms.com
How to Get Press Coverage for Your Startup, Small Enterprise
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My father died today due to negligence, failure of comms by @ExpressScripts & @Cigna on new policies regarding specialty medications to caregivers. I hold them accountable for his death @wendellpotter @FierceHealth @sarahkliff @LindseyTanner @CNN @CBSNews @ABCNews @NBCNews @AP
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We live in a search-driven world. If you're not using it as part of your integrated PR campaigns, here's why you should.
cascadecomms.com
Why Search Should be A Key Consideration for Your PR Campaign
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I used to love @cta but this is enough. I don't want to hear your music your smell your pot after a long day. You want respect? Respect others.
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A joy to help the nonprofit members of @iGiveDoYou along with my colleague @lsvdesign. If you're curious about how to #brand, communicate, generate #PR for your #nonprofit, #charity, cause, watch this FREE webinar. #webinar #brandingtips #prtips .
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