SiteSpect
@SiteSpect
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Regular tips and news on testing, targeting, and personalization to drive conversion rates and revenue. Discover more at https://t.co/OXRNbANWkc
Boston, MA USA
Joined February 2009
Traditional CRO focuses on human users who interact with buttons, banners, and flows. But AI agents might be the decision-makers in just a few years. Ready to future-proof your experimentation? Learn more:
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If your client-side and server-side A/B tests are still completely separate, you’re leaving optimization opportunities on the table. 💡. Here are 6 examples of hybrid experimentation that can help your team improve every aspect of the user journey:
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As #AI agents take over tasks like price comparison, inventory checks, and purchases, #CRO teams will need to rethink what—and who—they’re optimizing for. Read more about the possible future of CRO here:
sitespect.com
AI agents are poised to reshape digital behavior. Here’s how to optimize for the future of CRO, where your primary user might not be human at all.
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In the first half of 2025, retail CRO teams are already seeing consumer priorities change. In our new post, we explore the top consumer trends for H2 2025. Here’s what your optimization strategy needs to keep up:
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SiteSpect uses group sequential testing, or GST, as a statistical method. Unlike fixed horizon testing, GST let's you test results at scheduled milestones without inflating error rates. 💡. Discover more insights:
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Whether you manage A/B tests for one team or across your entire organization, our latest guide will help you run every experiment more effectively. 🚀 . Download it here:
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Even within a few years, the primary user of your website might not be human anymore. 🤖. Forward-thinking brands know that now is the time to prepare for a world where AI agents book travel, manage carts & more.
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Online shopping is changing. Fast. ⚡ . In this post, we share how top retail optimization teams can adapt their testing strategies to meet 2025’s biggest e-commerce shifts. Get the insights here:
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You shouldn’t have to pick either speed or control in A/B testing. With hybrid experimentation, you can have both. Here, we break down how CRO teams are combining server- and client-side testing to make fast, effective improvements:
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AI won’t replace your A/B testing team yet. But starting today, it can change how you work. 🤓. Learn how to use it to your advantage without losing the human element. Check it out:
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🏆 SiteSpect took home Experimentation Platform of the Year at Experimentation Elite 2025!. Proud of our team, our customers, and the innovation we get to bring to the CRO space every day. 👏 . Interested in a demo? Learn more:
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SiteSpect has a built-in way to side-step the negative impacts that ad blockers can have on your personalization and optimization efforts. 📊 . Learn how it works in the video below. 👇.
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Looking for compliant, flicker-free tests that support secure digital experiences? SiteSpect delivers. Find out here what your experimentation platform might be missing 👉
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With SiteSpect’s hybrid experimentation platform, it’s easier to launch, manage, and scale impactful tests across front- and back-end systems. 💡 Learn more in our latest guide:
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Only 22% of businesses are satisfied with their current conversion rates. So if you’re already A/B testing and not seeing the results you want, now’s the time to rethink your approach. Check out 6 great examples in our latest post:
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AI might not be automating your entire A/B testing program just yet, but you can speed up the experimentation process. 🚀. Discover what to automate and where to maintain human oversight:
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Personalization, cross-channel journeys, and AI-assisted shopping are just a few of the major changes H2 2025 is bringing to how people shop online. 📲🛍️🛒. Discover more:
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#abtesting tools that use anti-flicker snippets can delay your page load by 2 seconds or more. When every second counts for your #UX, that’s a big deal—a 2 sec. delay can cause cart abandonment to spike to 87%. Learn more:
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We’re proud to announce that SiteSpect has been acquired by the leading AI-driven personalization platform, @Monetate. This is a game-changer for global ecommerce & digital experience leaders in any industry!. #optimization #abtesting #techinnovation
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🏆 We’re thrilled to share that SiteSpect was named Experimentation Platform of the Year at Experimentation Elite 2025!. A huge thanks to our team, our customers, and the entire experimentation community. Get a demo of SiteSpect here:
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