I used to brag about my 'optimized' SaaS stack. $2,400/month. 'Essential tools'. Then I did the 30-year math. $890,546. 3 Lamborghinis. - For software I'll never own. - That'll be obsolete in 2 years. - While I preach 'forever hold'. Nobody does this math. Built a free

.@SimpleDirectHQ's landing page: 30 minutes. Claude Opus 4.5 for structure. Design team for brand polish. Saved $5K on contractor wireframes. This is AI-first ops.

I run multiple businesses from Toronto with 5 people. We compete with 50-person teams that raised millions. No VC. No SF office. No fancy headquarters. Here's the framework that makes it possible: Capital, Code, Audience (The 3Cs) And why most founders get all three wrong 👇

A VC posted: ‘You sold for $100M, what do you buy?’ 500+ founders commented about Lambos. Not one asked: ‘How much do I actually get?’ Here's what actually happens: Mike Farley sold Tile for $205M in 2021. $205M exit -$141M raised (liquidation prefs) -dilution -taxes =

New @SimpleDirectHQ product coming soon! Let us know how you want the product to be - with your vote!

To make $2M as a VC-backed founder: You need a $50M+ exit. To make $2M bootstrapped: You need $200K/year for 10 years. Which is easier? I chose the math that actually works.

VC-backed founders get: - Investor intros - Advisor networks   - Portfolio company support Everyone else gets... consultants by the hour. SimpleDirect gives you the tools to build without the ecosystem tax. No VC required.

SimpleDirect Changelog launches this week. Tools for founders who can't follow the default playbook. Excited to finally ship this!

We've been quiet. Here's what we're building: Self-serve tools for founders who can't follow the default playbook. Bootstrap. Solo. International. Part-time. You get the tools. You do the work. First tool launching soon: Changelog 👀

Competitor raised $50M. Their founder told me: 'You can't compete without capital.' We're still here. They're struggling. I check their LinkedIn sometimes. Not healthy. But honest.

Go to founder events. - Everyone's pitching. - Everyone's networking. - Everyone's 'building something big.' I leave exhausted. Realized: I don't actually like most founders. I like the 5% who are honest about struggling. The rest feel like performance art.

Stop taking advice from people who've never done what you're trying to do. Especially if they're charging you for it.

Watch founders raise $5M. Throw parties. Hire 20 people. Post about 'changing the world.' Dead in 18 months. I'm profitable, growing, building something real. TechCrunch never calls.

I know a founder with $1M ARR who can't get VCs to return his emails. Three years ago, that would've guaranteed a Series A. Today? He's considering shutting down.

Rest isn't earned. It's required.

Built SimpleDirect from 3 cities this year. Toronto → San Francisco → Doha Geographic arbitrage isn't about being cheap. It's about being unchained. Where are you building from? 👇

Want to find your blind spots? Step 1: Open Claude/ChatGPT (one with context on you) Step 2: Ask: 'Tell me something I don't know about myself. Be brutally honest.' Step 3: Don't defend. Don't rationalize. AI has no emotional stakes. Like a friend who doesn't have to see you

Everyone says founders don't need to code. I felt like a fraud. Relearning React from scratch. Beginner tutorials. 15 min/day became 30. Next.js is next. 30-year game means no weak spots. What are you finally learning? 👇 #LearningInPublic

Family wanted me to be a pilot. School wanted me at Google. VCs wanted me fundable. Social media wanted me performing. I just wanted to be George. That's when everything changed.

Stop listening to everyone else. It's drowning you out.