@LumaLabsAI gave us early access to Ray 3, and we put it to the test From subway scenes to giant creatures — we turned the chaos of Ray 3 into something beautiful. Ten artists, one surreal world. Check out Luma Labs Ray 3 model — out now!!!

One day in the future, after the big robots revolt, once they decide they will use their martial art skills to subdue their oppressors, history will look back to search for the point when someone taught these machines how to fight. I’m sorry, people.

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Here's a thought and learning... Having ideas waiting for the tech is a good way to stay sharp. It means you always have something ready to create when new features launch. A recipe for innovation. Thank you for the lesson, Mr. Balzac

5/ The Team: The whole team was excited about this idea. About 10 of us from Pereira O'Dell and Silverside touched the project, plus a few more at Manscaped. It moved fast but it took a full crew of creative directors, art directors and producers to pull it off. It wasn't one

4/ Voice & Narrative: Creativity breathes iterations and there were many. As the animations got closer to what we imagined, the visuals started inspiring new versions of the voiceover too. Using ElevenLabs made it easy to keep refining it right up until the very end.

Veo 3.1 Prompt: Cinematic wide shot of a man confidently strutting down a city street — jazzy, playful energy, finger guns, swinging arms, slick and exaggerated swagger. Sharp dark suit, modern city sidewalk with pedestrians in the background looking confused or unimpressed.

3/ Generating the video with Veo 3.1: Once we had the character locked we used Veo 3.1 to bring the sequence to life, capturing a bold, unapologetic tone while keeping it playful. The new frame-to-frame and extend features gave us real creative control. For once, we could make

2/ The Character: Once we settled on the concept, we spent most our time exploring the look. Nanobanana helped a lot, it let us take our rough sketch of the main character and turn it into something that actually felt real. We fed the tool our loose, expressive hand drawn

1/ The Idea: We had this idea for a while, the character, the tone and the joke. The only problem? The technology wasn’t there yet. We wanted one long, continuous tracking shot but at the time, the tools could only manage short bursts with uneven pacing. Then Veo 3.1 launched

Last week, we created this Manscaped ad-made entirely with AI. But it’s more complex than that. Here’s our full workflow:

https://t.co/sNruggIpue

Next Thursday, our Creative Director, Felipe Machado, takes the stage at Venture Café Tokyo’s “AI for ALL.” He’ll be joining btrax for a conversation about the future of AI-driven video creativity and what it looks like when imagination meets machine on the global frontlines

We ran the same prompt through two different video models! VEO 3 stayed grounded with smooth adherence, clean composition, transitions that breathe. SORA 2 drifted visually, but its music, rhythm, and pacing hit like a finished ad. Each model interprets creativity in its

In the creative arts, economics matter too. This clip of Steve Jobs says it well: Walt Disney’s most radical innovation wasn’t visual. It was operational. He found a way to iterate before production. An idea economic in flesh, creative in soul. As a novelist, I know this by

Every frame of this was created with AI. The line between simulation and reality is getting thinner!

As we race into the future of AI, sometimes it’s worth looking back. Our new series “Making of the Ad” reimagines how infamous campaigns might have been conceived. First up: the Schenley Man. Sometimes the best way forward is to laugh at where we’ve been.

If you haven’t seen it yet… the SVEDKA Fembot is back. 🍸 A fresh twist, a new sidekick, and a mission for 2025: helping people put down their phones + reconnect IRL. Proud to partner with SVEDKA + The Sazerac Company on her return

If you need great acting, hire an actor. But when time, budget, or logistics say no—AI can step in. We’ve seen it capture nuance, and it’s only getting better. Got ideas? Send us a note.

Some labs invent the future. Ours made a reggae fish. 🐟🎶 #GenAI #artificial_intelligence #CreativeDesign #Creatives #storytellingforbrands

The tech team claims they “don’t have time,” but we found this in their archives: a full-on dance routine. Our latest experiment is here! Characters stay consistent all the way through—no LoRA training required.