Sharon Toerek
@SharonToerek
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IP and marketing lawyer, focused on the U.S. ad and marketing industry. Author of the Legal+Creative Agency Protection System. Lover of movies, fashion and CLE.
Cleveland, Ohio, USA
Joined June 2012
Facing uncertainty in the agency world? Hear how Brook Shepard, CEO of Mason Interactive, turns industry challenges into new opportunities on this episode of The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ
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Hiring strong talent in digital media isn’t getting easier. Sam Piliero joins the podcast to share how he builds, and maintains, a high-performing team that drives measurable ROI for clients across Facebook & Google. Learn more here:
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AI is speeding everything up… except trust. Ari Galper joins this episode to unpack what it really takes to win clients in today’s distrust-heavy market—and how agencies can stand out without overselling: https://t.co/rn9zh8nHeJ
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Thinking about expanding into small or midsize clients? Aya Kikimova of LeapEngine joined the podcast to talk profitability, innovation, and building an agency model that actually works for this sector: https://t.co/rn9zh8nHeJ
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Is your agency sitting on untapped IP? Founder and CEO of Wheelhouse DMG Aaron Burnett shares strategies for owning the tech you build, instead of handing it over as work-for-hire. Learn more on The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ
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Short-form video. Algorithm shifts. AI-generated everything. How do marketing agencies keep up and stay authentic? Find out from Emeric Ernoult of Agorapulse in this episode of The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ
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Agency owners: If you’re facing chaos and endless client demands, this episode with Nick Avaria is for you. He breaks down practical steps to regain control, improve client retention, and scale smart: https://t.co/rn9zh8nHeJ
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Ever wonder how agencies can stay relevant in a world where clients bring demos to the pitch? Pete Sena shares his unique framework for blending human insight and AI in branding. Don’t miss this episode of The Innovative Agency Podcast: https://t.co/nRH4MzpTDN
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Do webinars have a place in your agency’s growth strategy? Logan Lyles of DemandShift shares his step-by-step approach to making webinars work for both brand building and real lead gen on this episode of The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ
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Is your agency stuck on the hamster wheel of endless work? Find out how Jesse Gilmore turned exhaustion into opportunity, and how you can too. Tune in to The Innovative Agency Podcast for a deep look at sustainable agency growth: https://t.co/rn9zh8nHeJ
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As AI lowers the barriers to entry, agencies must double down on strategy, trust, and technical depth. Carl Holden of RankBot shares the roadmap on this episode of The Innovative Agency: https://t.co/rn9zh8nHeJ
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When clients want faster, cheaper results from AI, how do you protect your agency’s value? Hear how Leslie Carruthers is tackling that challenge while reimagining team structure and client education on The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ
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As AI transforms execution, what’s the future for marketing agencies? This week on the podcast, Justin Rashidi joins for a candid conversation on why strategy and partnership will set you apart. Get the full story: https://t.co/rn9zh8nHeJ
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Not sure whether to niche down or stay broad? In this episode, Dan Englander lays out the risks and rewards of agency specialization and why the stakes are higher than ever. Listen to The Innovative Agency Podcast here: https://t.co/rn9zh8nHeJ
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Every agency leader faces tough decisions, but what’s the best way to show up for your team when business is anything but certain? Elise Mitchell’s advice on transparency, empathy, and honest communication is essential listening. Learn more: https://t.co/rn9zh8nHeJ
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Most agencies chase revenue. Few focus on profit. Mandi Ellefson of Hands-Off CEO is back to reveal how to find your agency’s sweet spot clients and build a model that scales sustainably: https://t.co/rn9zh8nHeJ
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Has your agency faced challenges vetting influencers or navigating tricky influencer contracts? Paula Bruno walks us through best practices and red flags, giving you a roadmap to safer, more successful campaigns. Listen here: https://t.co/rn9zh8nHeJ
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Operationalizing innovation isn’t about chasing every trend. It’s about structured accountability and real business goals. This week’s guest, Emily Hatton, nails the how and why. Listen in: https://t.co/rn9zh8nHeJ
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What does “AI-powered creative” really mean for your production process, margins, and capacity? This episode with Hikari Senju of Omneky dives into everything agencies need to know including how to identify the safest tools: https://t.co/rn9zh8nHeJ
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Bill Swanston, Founder of Bosun, brings insights on minimizing the risks associated with rebranding and preserving legacy equity. Learn from Bosun's journey in this episode of The Innovative Agency Podcast: https://t.co/rn9zh8nHeJ
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