Setup
@SetupSays
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Hi, we're Setup! We're marketing matchmakers - connecting you with the best resources + people to level up in your marketing career.
Atlanta, GA
Joined March 2014
Our 2024 Marketing Relationship Survey results are officially available to download! Marketing leaders at leading Brands like UPS, Chobani, Skechers, The Home Depot, and more shared their thoughts on priorities + challenges for Brands in 2025. Read more:.
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The last 5 years has transformed the health + wellness sector significantly. Our team interviewed marketers in this industry over the last few years from 2020 leading up to now. Check out the latest trends:.
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In the last five years, the health and wellness industry has experienced a significant transformation, from personalized nutrition, to the rise of telehealth, to a growing emphasis on marketing...
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“Start working, build a plan, and stay at it—you’ll be amazed by what you can accomplish. The best way to do something is to start doing it.” .Navin Sharma | CMO | @ChurchsChicken . Check out his thought leadership in the full interview below!.
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Setup CEO + Founder, Joe Koufman, sat down with Navin Sharma, Chief Marketing Officer at Church’s Texas Chicken, to talk about the importance of hard work, resilience, and why simply getting started...
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Missed out on our Agency Capability Showcase + experiencing FOMO? . Check out the recap highlighting 10 incredible case studies of an array of industries presented by top agency experts!.
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In beauty, great marketing goes deeper than flawless skin + glossy packaging. So, we spoke to the Founder + CEO of @monpurelondon about their approach:.✔️ Science behind the formula.✔️ Honest, emotional storytelling.✔️ Brands that stand for something .
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In a conversation with Nate Bigger, Founder + CEO of MONPURE and the leader behind the brand’s marketing strategy, we heard firsthand how the company is navigating the beauty landscape with authent...
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If you’re heading into a pitch soon, this blog breaks down 5 observations from clients — the good and the bad — and how to fix them to win the business. Walk into your next pitch with clearer expectations and fewer surprises:.
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We’ve analyzed ten years of data to uncover the five biggest challenges agencies face when it comes to pitching, and how they can put their best foot forward to present themselves thoroughly and...
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“I don’t believe that anything is a challenge; I look at it as an opportunity.”. We were so delighted to talk with @JoshuaSimsSr, CMO of Noble Food and Pursuits, about his humanized approach to business + leadership in our latest #CMOSpotlight episode! .
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Setup CEO + Founder, Joe Koufman, spoke with Joshua Sims Sr, the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing.
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In a regulated space like financial services, marketers are constantly navigating the tightrope between compliance + innovation. Maureen Kelly, the Head of Brand + Content Marketing at Hiscox USA, shares her thoughts.
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The financial services industry has never been known for moving fast—but in 2025, the pressure is on. With artificial intelligence (AI) redefining customer engagement, fintech innovations raising...
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AI, #fintech innovation + shifting consumer expectations are reshaping how financial institutions are engaging, earning trust + staying ahead. Read more:.☑️AI🤝personalization.☑️Fintechs are outpacing legacy institutions.☑️Digital transformation advice.
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With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape...
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AI can supercharge your marketing, but it’s not about using AI faster. It’s about using it better. We asked 3 marketing leaders how they’re using AI to stay creative, connected + curious. @blackbaud @CatLaCour @ajbrustein @SensisATL .
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Are your marketing strategies keeping up with the pace of #innovation?. Whether you're leading a SaaS brand, fintech startup, or scaling an enterprise solution, this is the #hightech roadmap to smarter, more agile marketing.
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Advancements in AI over the last few years have shifted customer expectations. With all of this power and access, however, comes more responsibility on marketers to lead with intention and care. Ex...
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An agency-client relationship is 65% Chemistry and 35% Capability. Don't believe us? After years of working as the #marketingmatchmaker, we know that Chemistry can make or break a partnership. Learn how to pick the right choice the first time below!.
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When it comes to picking an agency, chemistry between brands and agencies is often overlooked in the selection process, but it’s one of the biggest indicators of long-term success. Yes, you need a...
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This #WomensHistoryMonth, let’s celebrate the women shaping marketing’s future. Who has inspired you in your career? Share your stories or advice below!!.
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At Setup, we’ve had the privilege of speaking with some of the most influential women in marketing over the years—leaders who are driving change and making an impact in their organizations and...
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We attended @TEDxAtlanta + are so fortunate that our Founder + CEO, @GumboShowJoe, prioritizes professional development. Here are takeaways from TEDx + ideas for leaders to lean into professional development to strengthen their companies as a whole.
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Great marketers never stop learning—so how are you investing in your team’s growth? From leadership coaching to AI-driven innovation, this blog explores the most effective professional development...
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Is Your Agency Ready to Scale Smarter in 2025?.Scaling isn’t just about adding Clients anymore, it’s about growing efficiently. Key takeaways:.➡️Invest in B2B Clients .➡️Inbound marketing can bring in leads without breaking the bank.➡️Retention strategies.
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The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; it’s about scaling effectively. With evolving Client demands, technological advancements, and...
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We are still head over heels from a successful, connection-filled #MarketersBreakfast!. Guests left pleased with the "quality connections" + "good vibes," which is exactly what you can expect from a Setup event. Check out the recap video and blog below💛.
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The Setup Marketer Speed Dating event is one of our personal favorite longstanding #MarketersBreakfast events because of the ease and quality of the connections fostered. Established Atlanta Brands...
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RT @johndrossjr: What better way to gain knowledge than hearing from industry #leaders? Wisdom is one of the best gifts, so thank you to th….
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The marketing world is always changing, but the core principles of great leadership stay the same. To help you navigate this evolving landscape, we’ve gathered insights from some of the top CMOs in...
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We want YOU to be our Valentine! 💛 Tomorrow (2/13) is our special "Speed Dating" #MarketersBreakfast event suited for Client-side marketing leaders and Setup partners. Network like never before!. RSVP today:
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Takeaways from #SuperBowlLIX? Not every ad or performance is for everyone. Ads that stood out:. ✅ Stayed true to their identity.✅ Told cohesive, clever stories.✅ Surprised and delighted audiences.Read more about the brands + what marketers can learn⬇️.
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Would love to see some of the incredible ATL #CMOSpotlight features there! @msmelissammm @theothercmo @MarkRobertsCMO @tminahan @jenniferdavis @lltrotter @AliceAnnCrowder @SluttyVeganATL @trishnet @danielcsont.
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RT @SetupSays: Kick off 2025 by meeting other marketing leaders like yourself at the "Speed Dating" Marketers Breakfast!. 💬 Make genuine co….
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Join Atlanta’s top marketing professionals for Setup’s #MarketersBreakfast: Speed Dating. Connect, network, and grow your relationships on February 13th.
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