Happy Independence Day! 🇺🇸. Wishing you a day filled with pride, gratitude, and celebration. Here's to freedom, opportunity, and the courage to build something meaningful.

Would you launch a product that works 67% of the time? No? Then why are you using free AI tools like they’re production-ready?. Don’t get burned chasing shortcuts. Hear Paul’s full take (and how to do AI right) 👉

AI strategy isn’t about being the loudest in the room. Not every idea is worth building. 💡 Shout out to Paul Lewis for breaking this down beautifully. 🎥 Haven’t watched the episode yet? Listen here 👉 🎧

We want to hear from you, which platform is driving the best ROAS for your team right now?. Vote, and we’ll share what we’re seeing behind the scenes. #PerformanceMarketing #ROAS #PaidMedia #DigitalStrategy.

Ever been ghosted by your agency? You're not alone. At Session Interactive, we do things differently. ✅ Clear, consistent communication. ✅ Full transparency on your budget, website, and account. ✅ A team that's always in the loop . #SessionSocialBanter

Turning off your ads and expecting leads to roll in is like closing a store and wondering why no one’s shopping. 👉 Ever had to explain this to a client? How did it go?. #PerformanceMarketing #PPC #AgencyLife #DigitalMarketingTruths

Want to retain clients longer? Hire a client account manager. They’re not just a middle layer. They’re the relationship builders. The translators. The red-flag catchers. The reason your client doesn’t churn the second something goes off-track. #ClientServices #AccountManagement

Fintech is crowded. Great products don’t guarantee growth. Performance marketing does. We just published a PPC guide built for fintech marketers navigating rising costs and tougher competition. → What’s your #1 PPC hurdle right now?.#fintech #ppc.

Kicking off the week with strategy calls, performance reviews, and about 12 tabs open per client. Because being the bridge between chaos and clarity is the job. #ClientAccountManager #AgencyLife #MarketingMonday #DigitalStrategy

📣 Platform algorithm: “We’ve changed everything. Again.”.Us: frantically rewriting strategy, adjusting budgets, and questioning reality 🫠. Staying ahead of the algorithm is like trying to nail jelly to a wall. But hey, we love the thrill. right? . #MarketingHumor

Today, we pause to honor the heroes who gave everything for our freedom. Your courage, sacrifice, and legacy will never be forgotten. #MemorialDay #HonorAndRemember

AI citations won’t bring you direct traffic…But they do build trust, visibility, and brand authority if your content is ready.

So, how do you optimize for both search & AI?.✅ Rank well on Bing (yes, Bing).✅ Create modular, task-friendly content.✅ Add context-rich sections and summaries.

💡 Key insight: Prompts with framing keywords aligned with Bing SERPs led to higher citation likelihood. Your wording matters more than ever.

🔍 ChatGPT often cites content not ranked in the top 10. Why? To add depth, variety, and broader context. It’s not just about SEO, it’s about structure and flexibility.

We ran 20 prompts across industries and tracked what links ChatGPT cited. 60% came from Bing’s first page. But it didn’t stop there….

ChatGPT isn’t replacing Google Search. It’s doing something different: pulling and synthesizing info to answer tasks. That changes the game for marketers.

Want ChatGPT to cite your content? 🧠Here’s what we found in a recent AI citation experiment—and how to make your content more discoverable in the age of AI. 🧵.

AI isn’t replacing search—it’s rewriting the rules on how content gets cited. 🧠🔍 Mike Emiliani ran an original experiment tracking how ChatGPT picks its sources—and the results might just change your SEO strategy. Read it here → #SEO #AIsearch.

We’ve seen brands burn serious budget—not because the ads were bad, but because the foundation wasn’t built to support growth. Before you invest heavily, make sure you’re set up to scale smart. Here are 4 Signals Your Marketing Team Is Ready to Scale Paid Media 👇