💡 Welcome to The Serverless Edge We help engineers, leaders, and organisations unlock business value through serverless-first thinking and modern cloud strategy. The ideas behind our work come from The Value Flywheel Effect — a framework for connecting technology, culture, and

What did engineering leaders actually read in 2025? Not hype. Not tools. Not trends. Our most-read articles on The Serverless Edge were about: • Engineering excellence as a system • Real-world examples over theory • Strategy, architecture, and leadership converging • AI

💡 “A complex system that works is invariably found to have evolved from a simple system that worked.” — Gall’s Law The BBC’s serverless-first approach is one of the clearest real-world examples of this principle in action. In our latest Serverless Crack episode, we explore how

🚀 What does serverless-first look like at global scale? The BBC offers one of the best real-world examples. In our latest Serverless Crack episode, we unpack how a relatively small engineering team delivers 120,000+ requests per minute, supports massive traffic spikes driven by

“Ineffective innovation is actually creating new technical debt or product debt.” In our latest Serverless Craic episode, we dig into Chapter 19 of The Value Flywheel Effect and unpack why so many organisations call something “innovation” when it’s really just adding to

“You can’t innovate if everything is on fire.” In our latest Serverless Craic episode, we unpack Chapter 19 of The Value Flywheel Effect — and explore how high-performing organisations create the conditions for genuine emerging value. From Wardley Mapping gameplay to land-grab

“You can’t innovate when your teams are too busy surviving.” In modern engineering, we talk a lot about innovation — but far less about the conditions required for it. If we want teams to build the future, we have to give them room to breathe, think and evolve. 👉 Read the

🚀 Sustainability Isn’t About Cost — It’s About Creating Space to Innovate Most organisations think “efficiency” means squeezing teams, tightening sprints, or cutting cloud spend. ❌ That’s not innovation. ❌ That’s not strategy. In Chapter 18 of The Value Flywheel Effect, we

The story behind The Value Flywheel Effect For years, people like Adrian Cockcroft told us: “Get your story down on paper.” Then the pandemic hit, and I suddenly found myself “between jobs”. Instead of sitting still, I took the chance to capture everything we’d learned about

How to Map Organisational Capability for Tech Strategy We explore a practice most tech leaders overlook: mapping organisational capability. We unpack it and why it’s essential for building a realistic, high-impact tech strategy. Why It Matters Hiring experts doesn’t equal

“A fascinating look into the real-world application of Wardley Mapping.” — Will Larson We were delighted to see Will Larson, author of An Elegant Puzzle and Staff Engineer, share his thoughts on The Value Flywheel Effect. He called it “a fascinating look into the real-world

🚀 Modern Cloud Architecture for Developers Building in the cloud isn’t just about tools — it’s about situational awareness. 🗺️ Start by mapping your tech stack. Where’s the inertia holding your teams back? Could a managed service or proven pattern help you go faster without

Wardley Maps aren’t theory — they’re tools for real strategy. Here’s how to bring Wardley Mapping into your organisation and build shared situational awareness 👇 🔗 https://t.co/6Rx2xWA1u1 #WardleyMapping #Strategy #ServerlessEdge

Beyond the Code: Designing Socio-Technical Systems for Real Change We talk a lot about architectures, pipelines, and platforms. But what about the system around them — the people, culture, and interactions that determine whether change actually sticks? We explore one of the

🎧 Catch up in your own time! We’ve gathered our Serverless Craic podcast episodes and conference talks into one playlist — perfect for anyone exploring modern cloud, leadership, and the ideas behind The Value Flywheel Effect. Our latest talk, “Creating Momentum with The Value

💡 Building a Problem Prevention Culture Stop firefighting — start preventing. 🔥🧠 Too many engineering teams celebrate the heroes who fix production issues, not the engineers who prevent them. But real engineering excellence lives in prevention — in resilient systems, good

Stop firefighting — start preventing. 🔥➡️ In our latest Serverless Craic episode, we explore how engineering teams can build a Problem Prevention Culture using the AWS Well-Architected Framework. We’ve all seen it: The firefighting heroes celebrated for fixing outages… While

💬 “Your book changed the course of my career…” We’re deeply grateful for this amazing feedback from Chris Leech, Cloud Platform Engineering Lead: “Your book changed the course of my career and helped me turn my frustrations as an engineer into actionable plans as a leader.

"Operational efficiency = more time for innovation." That’s the essence of being a Digital Product Manager in the Cloud. When your teams aren’t patching servers or scaling containers, they’re free to experiment, learn, and deliver value fast. Modern cloud and serverless