Sell Before We Dai
@SellBeforeWeDai
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8,904
Following
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Statuses
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We're a fan-led protest movement encouraging Reading owner Dai Yongge to sell up before more damage is done to the club we know and love.
Joined June 2023
Don't wanna be here?
Send us removal request.
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We shouldn't be doing this. We should be enjoying the game with friends and family.
This is just the start Dai. We are coming for you. So do yourself a favour and sell.
#SellBeforeWeDai
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Football has an ownership problem.
It may be your club next. More clubs will be added to this graphic without serious action.
📍 Houses of Parliament, London
#ReadingFC
#WBA
#SWFC
#UTS
#Shrimpers
#SellBeforeWeDai
📸: Guy Reece
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Desperate times, desperate measures. Our view on today’s abandonment and a cry for help.
#SellBeforeWeDai
#ReadingFC
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Our reaction to the news that Bearwood Park is to be sold to
#WycombeWanderers
Protest tomorrow. Join us.
#readingfc
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Previously, our protests had been based in Reading and Eastleigh.
Yesterday, we wanted our latest action to hit a little bit closer to home for Dai Yongge.
📍 London, England
#ReadingFC
#SellBeforeWeDai
📸: Guy Reece
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You'll never know dear, how much I love you. So please don't take my Reading away.
#SellBeforeWeDai
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‘Good luck to the mighty Royals’
Thank you
@GNev2
@
@officialdrury
for recognising the plight of our fanbase and club, along with the desperate need for the introduction of the independent football regulator ASAP.
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A letter to the players & staff of Reading FC passed to the squad yesterday
#SellBeforeWeDai
#SaveReadingFC
#WeWantDaiYonggeOut
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Ian Wright, absolute hero, thanks for all your support towards the campaign! 👏
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Following news that Wycombe Wanderers have put their plans on hold to purchase Bearwood, we want to remind people that fan pressure matters.
Thanks to great work from
@STARReading
& fans, both in person last Friday, and online, we can claim these small wins as a fanbase, and…
Wycombe Wanderers Football Club are putting on hold provision for funding to Reading Football Club and the acquisition of the Bearwood Park training facility from its owners.
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In case anyone in Reading didn't know our owner is a 🤡, we're doing our bit to spread the gospel.
#GetThatClownOutOfOurTown
#SellBeforeWeDai
#ReadingFC
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#ReadingFC
fans, you are amazing. 💙🤍
To everyone working at the club, we salute you.
Fantastic from
@itvfootball
and
@sammatterface
Dai Yongge get out of our club.
#SellBeforeWeDai
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Adams Park protest update. Get yourselves over there at 6pm. BBC, ITV and Sky all coming along.
#readingfc
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Sir John getting in on the action tonight - superb! 😍💙🤍
#RedCardProtest
#ReadingFC
#PVFC
Don't forget to use the hashtag tonight everyone....
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You’ve ruined our fun at the SCL, so we thought we’d give you a shout out at Les Ambassadeurs, your favourite casino.
Merry Christmas Dai Yongge, we hope you like your present!
📍 Les Ambassadeurs, London
#ReadingFC
#SellBeforeWeDai
📸: Guy Reece
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Congratulations to all
#WBA
fans and
@action4albion
on the takeover news. 🍾
We can't wait for the day we post something similar.
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The destruction of Sir John Madejski’s tenure at the club has taken less than a decade and multiple owners, culminating in where we are now.
Very sad listening to him discussing the situation.
#SellBeforeWeDai
#ReadingFC
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We're sick of Dai Yongge.
It's clear the EFL are as well.
What we want to know though is if they can approve him as an owner, why don't they have the power to remove him?
#SellBeforeWeDai
#ReadingFC
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Paying Dai a visit 👋🏻 the final stop of our London tour.
We’ve taken our protest to you to reinforce that we won’t be going anywhere until you sell.
Stop this madness and sell up.
📍 Dai Yongge’s mansion, Buckingham Gate
#readingfc
#SellBeforeWeDai
📸: Guy Reece
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SOLIDARITY WITH READING FANS 💙
Tonight at the Amex
And we stand as one
We had awful owners once
And it wasn’t fun.
Many times
We thought the end was nigh
And just like us
Reading mustn’t Dai.
#BHAFC
#ReadingFC
@SellBeforeWeDai
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Following yesterday, many have commented about the support
#PVFC
fans showed & their understanding
Reading fans have begun to donate to a fundraiser for a statue of a legendary ex manager that
@ValeSupporters
have set up as way of thanks, link attached
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If it isn’t already clear Dai Yongge, sell the club.
We want our
#readingfc
back - and we want it back now.
#SellBeforeWeDai
#GodSaveTheDing
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Reaction to statements from
#readingfc
and
#WycombeWanderers
Football's ownership problem has reached a new low.
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We are pleased to say that Dave Kitson will be joining the march on Saturday!
It’s brilliant to have a former player involved. Join him and other
#readingfc
fans at Blue Collar Corner on Saturday at 12pm 🔵⚪️
#SellBeforeWeDai
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Thank you
@JeffStelling
, you totally get it and are 100% correct here!
“It was the right thing to do!” 👏🔵
“The EFL have to take a look… How was this guy allowed to take over in the first place?!”
Jeff Stelling backs the
#ReadingFC
protest on the pitch, amidst worrying ownership issues.
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DJ Megaparty appreciation tweet
Today is about us. The friends and family that come to OUR club, not those that treat it with disdain...
#SellBeforeWeDai
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We're very pleased to announce that the Select Car Leasing Stadium is now considered an Asset of Community Value.
A huge step in protecting the long-term future use of the stadium for
#readingfc
.
#SellBeforeWeDai
Read more here 👇🏻
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What it says on the ad van 👇🏻
England needs the football pyramid.
Not all of England’s stars started off in the Premier League.
The likes of James Maddison and John Stones were made in the lower leagues.
📸: Guy Reece
#Pusb
#UTI
#barnsleyfc
#ecfc
#cufc
#WeAreDarlo
#bcfc
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Thanks to all 3 of Gary, Alan and Micah for putting this out on their podcast. 👊
It's vital to have these types of prominent voices discussing the predicament we find ourselves in thanks to Dai Yongge in order to be able to keep pushing for a sale!
🗣️
@AlanShearer
: “They’ve seen their club relegated. They’ve seen their club docked points. What else can they do?”
🗣️
@GaryLineker
: “I really do feel for the supporters because clubs are so important for the communities”
🗣️
@MicahRichards
: “It’s power to the people, go on…
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Every
#ReadingFC
fan is trying to process this latest turn of events, and we feel for the ones who'll be waking up to it. We need to do some fact-checking and figure out what happens next.
But know this:
Selles and those players are going to be roared on like never before on…
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We understand fans want protests that everyone, no matter how young or old, can get involved with - and the Charlton and
#PVFC
protests have been planned with that in mind, alongside the recent EFL punishment.
These protests are designed to be effective, embarrassing and…
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“We’ve given Dai problems, now he’s on the run…
…We got 99 protests, but the pitch ain’t one.”
Our statement on the next round of action to force Dai Yongge out of our club.
#ReadingFC
#SellBeforeWeDai
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Last night's performance means the club is on the cusp of securing League One status for 24-25.
The darkest of days have, in many ways, brought the brightest times for
#ReadingFC
fans, with us seeing a bond we've not seen in years between fans, players, and staff. This club…
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A note to Eastleigh fans, our fans and our players.
The protest is on, an abandonment is NOT.
16th minute: 'New balls, please!'
🎾 to Dai Yongge
#ReadingFC
#SellBeforeWeDai
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Outside of the UK,
#ReadingFC
were also featured on a preview show created for
@TheFACup
which aired internationally over the weekend.
Thanks to
@_gravitymedia
for pulling this package together and further highlighting the situation.
#SellBeforeWeDai
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It has been an emotional week to be a Reading fan.
One of the founding principles of SBWD is that we would never tell people how not to protest - but this is our plan for tomorrow.
Back the team from the first whistle, on the pitch at the final whistle.
History has a funny…
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It’s Groundhog Dai at
#ReadingFC
More action planned for Burton at home, and Portsmouth at home
#SellBeforeWeDai
#WeWantDaiYonggeOut
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1. We’re excited as everyone else, but we’ve been burned before.
2. We have been lied to before - remember no players sold in January?
3. There is also a pattern of good news being released when fan feeling is at its highest…and when something awful has just…
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We stand with Swindon. We don’t want them to go out of business…we want them to stay in business so we can keep on battering them 5-0.
This goes beyond rivalries.
Football has an ownership problem. 🫡
Football has an ownership problem.
@Official_STFC
Matchday with no buzz. On the pitch is secondary right now. You've brought our proud club to its knees.
A wolf in sheep's clothing. No better than Power, arguably worse.
Clem Morfuni, It’s time to go.
Repost and share
#STFC
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Quite right
@JeffStelling
. Unbelievable isn't it?!
@SQirl74
@SkySports
When a club which was in PL not long ago is in the position they are in this the biggest story of the day imo. Why no reporter there ? Everyone knew there was going to be a protest !
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Dave represents how we have all felt this week as a fanbase here and exactly what it means to be a football fan.
Reading fans protested outside Wycombe's stadium in response to news that the club's owner Dai Yongge is selling their training ground to their League One rivals 🔵⚪
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Never let it be said that
#ReadingFC
fans don't have the balls to fight for our club.
We are, and we will. We've never been so united.
@SellBeforeWeDai
@STARReading
@ElmParkRoyals
@TheTilehurstEnd
@Club1871
@proudroyals
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We will continue to fight till the end for, and with you all Harvey.🫡
#ReadingFC
That win was for all of you.
Continue to fight for us off the pitch and we’ll continue to fight on it 💙
#URZ
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A very powerful image of the
#RedCardProtest
Superb effort from everyone. The fan base is united. Dai - it's time to leave the pitch.
#SellBeforeWeDai
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SIT IN FOR DAI OUT
Thanks for your input on what we should do against Peterborough - it's a sit in at full time!
For max effectiveness following the game, move to Coppell's Corner to join.
#SellBeforeWeDai
#ReadingFC
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The
#ReadingFC
story now being picked up by media in Hong Kong.
The net is closing in Dai, it's time to sell.
#SellBeforeWeDai
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The wildest 48 hours of all our lives 😂
Statement to follow…
#readingfc
#SellBeforeWeDai
🚨EXCLUSIVE🚨
I understand Reading Football Club are in advanced talks with a North American group to purchase the football club and Select Car Leasing Stadium. A deal could be agreed, in principle, and exclusivity signed, by early next week.
#readingfc
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We are in this fight for the long haul and want to change football for the better. After the EFL's comments at the Select Committee, it's clear we'll need legal advice alongside funds for further protest.
If you are able to spare any change towards helping save
#ReadingFC
, we'd…
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Thanks for your support tonight
#ReadingFC
fans as always and extra special thanks to
#PVFC
fans
#RedCardProtest
#SellBeforeWeDai
Magnificent!
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The Gambler - Dai Yongge. Gambled on the Prem, took us to League One.
The Unwanted Visitor - Kia Joorabchian. When he gets involved, clubs suffer. Must be a coincidence…right
#efc
fans?
The...well, nobody is sure what he does - Dayong Pang. CEO (allegedly).
#ReadingFC
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Thank you Mark Bowen for recognising how much
#ReadingFC
fans are hurting and acknowledging what fans are trying to do.
#SellBeforeWeDai
Super coverage from
@itvfootball
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Points deductions are not part of the solution, nor can they be seen as a sustainable way of punishing clubs.
How can we be satisfied with the Independent Disciplinary Commission’s decisions when you haven’t been 100% of the time.
📍 EFL office
#ReadingFC
#SellBeforeWeDai
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The Independent Regulator for English Football could be a massive step forward.
But the message remains the same.
Football (still) has an ownership problem.
#readingfc
#SellBeforeWeDai
📸: Guy Reece
#ReadingFC
#SellBeforeWeDai
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Big credit to the
#PVFC
fans tonight for attending firstly on a Tuesday night and backing their team, and secondly showing solidarity with our protest this evening.
Good luck for the season Valiants 🤝
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Thank you to all for backing today, the ball is in your court Mr Dai.
#SellBeforeWeDai
#WeWantDaiYonggeOut
#SaveReadingFC
#ReadingFC
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Bored of statements? Us too – but here we go again. Our view on match abandonment and tennis ball protests.
TL:DR – not tonight.
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MARCH BEFORE WE DAI:
🏟️
#ReadingFC
fans, join us for our march to the Select Car Leasing Stadium
📅 Saturday 28th October
📍
@BlueCollarFood
⏰ Join us at 12pm
🚶March starts at 12:30pm
There will be different meeting points for those unable to walk the entire distance.
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As you've become a fan of ours, we've become a fan of yours
@YazmineDelarose
.
We thought we'd drop you something in the post to make your outfit choice easier before the next home game with a shirt to match current feelings!
#ReadingFC
#SellBeforeWeDai
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Some of the SBWD mob below. What a season and thanks for the support! 💙🤍
Collectively the fans have been f****** superb. Makes you proud to be a
#ReadingFC
fan.
Up the Ding!
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Fantastic initiative
@EastleighFC
💙🤍
Thanks so much for being great hosts and showing understanding of our situation.
Wishing you all the very best in the next round of the cup and the rest of your season.
All of the tennis balls collected from Sunday's
#EmiratesFACup
game against Reading have been donated to Nightingale Primary School! 🎾
#Spitfires
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We had a slot on
@SkySportsNews
this PM with
@CazParker1871
discussing
@efl
regulations & the need for change in competition regulations going forward
Do give it a watch 📺 we will continue to push further pressure on the EFL to be given more power to remove duplicitous owners.
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These clubs have faced administration, liquidation or worrying ownership uncertainty - either in the past or present.
An Independent Football Regulator is needed now.
The English football pyramid is a ticking time bomb.
#ReadingFC
#UTI
#WAFC
#DCFC
#EFC
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Incredibly heartwarming to see some of the messages of support from other football fans this morning 💙🤍
We must save Reading🔵⚪️
Follow
@SellBeforeWeDai
and help get this cancer to football out of their club
#Sellbeforewedai
#readingfc
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Black Saturday is almost upon us. Your club needs you.
Let's protest with the same spirit as Bolton:
We want all fans and staff to remain safe, let's ensure we all look after each other. 🖤🤍
#GodSaveTheDing
#ReadingFCinBlack
#SellBeforeWeDai
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40 years ago,
#readingfc
supporters staged a march to fight for the future of this football club.
This Saturday, we’re going to do it all over again…
#MarchBeforeWeDai
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Further coverage of yesterday in todays Daily Telegraph
#SellBeforeWeDai
I think Reading fans (of all political persuasions) will enjoy tomorrow’s Sunday Telegraph. Just saying…
#readingfc
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Ahead of tomorrow’s game, it’s worth saying how brilliant
#bwfc
fans were during the reverse fixture.
Their supporters got behind the protest and were so empathetic after their previous ownership problems.
Good luck for the rest of the season (apart from tomorrow!)
#readingfc
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Dai Yongge featuring in todays Sunday Times 🗞️
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In a transfer deadline special, Twitter announced a long term deal for
@ReadingFC
esteemed CEO,
@DYPang3
has been on Twitter all this time. Dont you want to say hi to all the
#ReadingFC
fans Dayong?
I’m sure nobody will take the piss! 🚿
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Response to today's news regarding exclusivity.
#SellBeforeWeDai
#ReadingFC
Club Statement | The Club can confirm Mr Dai has committed to a letter of intent with a potential purchaser of Reading Football Club.
Full details 🔽
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Congrats to Southend United fans, staff etc Hopefully a brighter future ahead for you all.
#SUFC
📝 The Club is pleased to announce that Ron and the Consortium have today exchanged contracts for the sale of Southend United.
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It is responses like this from your parliamentary representative that underline the importance of today’s Football Governance Bill.
With respect
@johnredwood
this is far more than a game for entertainment. Whether or not you agree, it is something thousands of people in your…
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Today it’s Reading. Southend. Scunthorpe.
Previously it was Bolton, Portsmouth, Bury & countless others.
Next time it could be your club.
Football has an ownership problem, & football needs change.
You might be a fan of another club thinking, well it can’t happen to us.
But be wary, without change, nearly all clubs are at some risk to an owner who systematically takes the club backwards.
Football has an ownership problem, and football needs change.
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Clubs like ours need protection from bad owners - the
@EFL
must facilitate this
#SellBeforeWeDai
has pushed for support of MPs who are now calling on EFL to stop deductions & to use
#readingfc
as a test case for the new regulator
Football has an ownership problem. Let's fix it
@ReadingFC
is a fantastic local club and needs our support as MPs. I have today written with colleagues to
@lucyfrazermp
to ask that further action is taken by
@DCMS
and
@EFL
. Our fans deserve better!
#SellBeforeWeDai
#SaveReadingFC
@FA
@CazParker1871
@AlokSharma_RDG
@MattRodda
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Don’t let it be our funeral:
Pay the tax.
Pay the staff.
Sell the club.
#SellBeforeWeDai
#ReadingFC
“Pitch invasions are meant to be for celebrations, not funerals.”
@SellBeforeWeDai
campaigner
@CazParker1871
tells
@BBCSouthNews
why the
#ReadingFC
fanbase will not give up until they have their club back.
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Today, we have written to
@lucyfrazermp
at
@DCMS
regarding
#ReadingFC
and football governance.
We thank them for their time and attention and look forward to receiving a response soon.
Please view the letter below.
#SellBeforeWeDai
@tracey_crouch
@JamesSunderl
@StuartAndrew
…
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Love this!
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Dayong Pang, supposed CEO, hasn't been heard or seen from at the
#ReadingFC
training ground since summer, so we ask, where's the Wally?
#SellBeforeWeDai
#WeWantDaiYonggeOut
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Our work at Wembley is done!
We’ve had a dedicated photographer (thanks Guy!) take some images of the ad van.
When they’re polished up and ready to go, we’ll put them up on socials.
#ReadingFC
fans have spread their message in the capital.
#SellBeforeWeDai
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Our very own
@Readingfanman
put a lot of time into this montage.
A reminder of what we are all fighting for. A club that's loved and needs to be saved.
We'll see you Saturday.
Disclaimer - get a box of tissues at the ready 💙🤍
#ReadingTilWeDie
…
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