They said Africa was too risky. Product fit, NGO traction, price, real demand said otherwise. Picked one country: mapped need, found partner, focused gov + NGO, built trust. Now in 5 countries, 2 top-10 revenue. They got serious, not lucky. #africanmarkets #b2bmedtech

Good products, global demand, reps & distributors—but revenue flat. We rebuilt GTM by region, set reviews, fixed pricing, aligned marketing, upgraded 4 key distributors. Q1 +19%, Q2 +24%, annual target hit in Oct. He needed clarity, not a new product. #b2bgrowth

He started in Turkey—no office, no history, just a target. We set buyer segmentation, positioning, distributor onboarding, launch messaging, and rep coaching. He built infrastructure, not just sales. Replicated in 3 more countries in <1 year. #marketentry #scalingstrategy

2 yrs of mediocre partner results. CEO ready to cut. New system: reset terms, KPIs, scorecards, bi-weekly coaching, co-branded lead gen. They added reps, 4x pipeline, record quarter. Top 5% now. She raised the bar. I just helped her give them a shot. #distributorperformance

She had dashboards, data, tools—but international growth stalled. We added QBRs, regional accountability, broadcasts of wins, rewards, and feedback loops. Europe regained edge, Asia distributors stopped coasting. She led, not just monitored. #globalsales

Tried LATAM twice—bad partners, price & compliance issues. We scoped it: market prioritization, compliance, partner eval, Spanish onboarding, product fit. 6 months later: $100K month in Colombia, Mexico took off. LATAM now 17% of global revenue. #latamsales #exportplanning

Brilliant tech, hungry team, US-focused. I showed the founder: 12% traffic Europe, distributor interest 4 continents, hospitals in Asia. Lean launch—fractional head, 1 market, 1 partner, 1 vertical. Opened France in 60 days. Learning massive, revenue growing. #startupscaling

One deal in Turkey. They almost moved on. I spotted signals—regional reference buyer, 10-hospital upgrade, competitor exit, pricing power. Hired a rep, added Turkish training, referral channels. 12 new accounts in 9 months. They listened, they won. #marketpenetration

Channel partners aren’t in it for charity. They’ll build the market, do the work—but expect fair, on-time pay. Treat them like partners, not disposable vendors. That’s Sales Leadership 101. #SalesLeadership #ChannelSales #GlobalSales #PartnerManagement

30+ distributors, no CRM, no funnel visibility—he had no idea who was selling or golfing. We added QBRs, pipeline templates, rep visibility & forecasts. 6 months later: clear performance, stalled deals identified, +28% revenue. He didn’t crack the whip—he turned on the lights.

Top 5 diaspora Chinese cuisines: 🇮🇳 Indian, 🇵🇪 Peruvian, 🇮🇩 Indonesian, 🇬🇧 British, 🇺🇸 American. They thrived by adapting—local ingredients, local tastes. Rigid authenticity loses. Adaptation wins.

In Latin America, I start in Mexico & work south—ending in Argentina or Chile. One day per market. North-to-south flow sparks natural convos on regional differences. Ending in wine country? Great buys + future rapport material. Smart routing

Last week, your Korean customer shared big concerns. This week, with his boss present—he “forgets.” In hierarchical cultures, group settings + face-saving = lost truth. Adapt discovery to navigate power dynamics & uncover real needs in every market. #B2BSales #CrossCulturalSale

In Central Europe, don’t be surprised if palinka fruit brandy appears at a morning business meeting. Local drinking customs = business protocols. Ignore them & risk credibility.

The more risk-averse the market, the more they demand decks & docs—then barely read them. In high-uncertainty cultures, volume builds comfort more than content quality. Adapt or stall.

Nigerian sales manager never confirms meetings—yet delivers big. 🇳🇬 Relationship-based culture: over-confirming = distrust. 🇺🇸 Task-based culture: confirming = courtesy. One-size-fits-all processes can kill local success. Adapt management styles, grow globally.

#B2BSales #InternationalSales #SalesStrategy

Show me a factory cafeteria & I’ll tell you how decisions really get made. 👥 Mixed seating = collaborative decisions 🏷️ Segregated by rank = centralized authority The lunchroom reveals more than the org chart.

London sales flop where NYC thrives—despite the same language. 🇬🇧 Brits value understated pitches & relationship-building. 🇺🇸 Americans prefer direct, high-energy delivery. Shared language ≠ shared culture.

Your Aussie deck crushes at home but stalls in France—and it’s not the language. 🇦🇺 Australians like informal, story-led pitches. 🇫🇷 The French want formal, logic-driven structure & strong credentials upfront. Wrong style = instant credibility loss. Adapt your pitch.