Seftons
@SeftonAssoc
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One of Australia’s most experienced rural, regional and remote strategic communications and advisory firms. To connect with rural Australia, speak to us.
Australia
Joined March 2010
Today is National Agriculture Day and this year’s theme asks us to Stand With The Land. Ag sits at the heart of regional Australia, supported by the services that keep communities strong. We’ve written about what that looks like in practice. https://t.co/NF04Ptjo64
#AgDayAU
seftons.com.au
Regional Australia is nearing a population of 10 million and continues to attract new residents, even as capital-city outflows slow. These trends reinforce a clear message this National Agriculture...
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Groundbreaking R&D is only half the story. Innovation drives growth, but only when it’s adopted. As Robbie Sefton AM writes, barriers like cost, connectivity and confidence still hold producers back: https://t.co/0BubAmn99M
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The headlines on regional crime are confronting. But more police alone won’t fix it. Robbie Sefton argues for long-term, community-led strategies - support services, jobs, youth programs - that actually work. 🔗 https://t.co/asPk2ThMyX
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The 50th FarmFest was one for the books. From the Brahman Feature Show making it to national brekkie TV, to Shane Webcke drawing 15,000 visitors to our Farmers' Finance activation, we are proud to have helped tell the story of the event’s past, present and future.
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With a new government comes a fresh chance to get it right for the bush. In today’s @australian, Robbie Sefton AM shares her thoughts on what the incoming government must do if it’s serious about governing for all Australians - not just those in cities https://t.co/dw5K5ApNwG
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Congratulations to Carol Mudford of sHedway, a powerful advocate for mental wellbeing in the bush. Shout out to the two exceptional finalists - Dimity of @groeventsgroup_ and Katelyn of Wall's Honey Co.
Thrilled to introduce our seventh and final State Winner for the 2025 #RuralWomensAward! 🐑👩⚕️🧠💭 Carol Mudford, a registered nurse, shearer, wool handler and founder of #sHedway, was presented with the NSW/ACT Award last night. More 👉 https://t.co/0nRKleHS9f Thanks to Platinum
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In her latest Land Insights column, our Founder Robbie Sefton shares why food security must be treated as a matter of national security, and what government needs to do to future-proof Australia’s food system:
theland.com.au
More voices have called for a national food security strategy.
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What do rugby, soil science & dairy farmers have in common? They all came together at the Grounds for Growth Summit. With 25+ speakers across Q&As, workshops & panels, Seftons helped drive the conversation on soil & pasture biodiversity, and the future of fresh milk in 🇦🇺.
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2025 is in full swing, and the trends shaping Australian agriculture are already clear. From climate challenges to workforce demands, here’s what we’re observing so far: https://t.co/ucIO9xsh8Z
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We’re back on deck after the break, reflecting on what 2024 taught us about Australian agriculture, and what lies ahead. From #AgTech breakthroughs to #renewable energy, last year’s trends are shaping the future. Read our analysis: https://t.co/z6bctETlQ4
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Despite setbacks & drier conditions across some parts of Australia, the #agriculture sector is forecast to have its 2nd highest value of production on record in 24–25. @ABARES’ outlook forecasts production to rise by 7% to $88.4B, driven by livestock gains & resilient crops.
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Watch as Cindy Cassidy explains that #Biosecurity isn’t just a reaction; it’s a strategy. This forward-thinking approach has been recognised with an #AusBioAwards nod and we couldn’t be prouder! https://t.co/33GARGvRNz
#SNSWInnovationHub @DAFFGov @nswagriculture @nswwine
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Burnout and isolation are among the most reported issues for Australian farmers. To combat this, here are a few mental wellness practices shared by the @NationalFarmers Mental Health & Wellbeing Steering Committee experts. #mentalhealth #agriculture #AusAg
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How do you reach regional Australia? It’s not just about choosing the right platform—it’s about speaking their language. Our latest blog outlines how to connect with rural communities authentically:
seftons.com.au
How to communicate effectively with regional communities. This article covers strategies for engaging rural Australia.
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In Robbie's latest column for @TheLandNews: her take on the working visa review and why it matters for Aussie ag: https://t.co/2grOj3WAhH
#Agriculture #RegionalAustralia #VisaReview #FarmVoices
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Fantastic to see the @NationalFarmers advocating for agriculture’s vital role in boosting national productivity. With the right support and strategic investment, our farmers are well-positioned to drive economic growth and tackle the big challenges facing Australia. #AusAg
Our 2025-26 Pre-Budget Submission outlines 20 investments to drive productivity in ag and beyond. Priorities include $1B for freight upgrades, $175M for farmworker housing, and $150M for climate R&D. Read more in our media release ⬇️
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How do you reach regional Australia? It’s not just about choosing the right platform—it’s about speaking their language. Our latest blog outlines how to connect with rural communities authentically: https://t.co/BW1bdTqasR
#agriculture #regionalaustralia
seftons.com.au
How to communicate effectively with regional communities. This article covers strategies for engaging rural Australia.
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CWA of NSW, in partnership with @DVNSW & @TheMensTable, made waves during #AwarenessWeek2024. Over 300 media pieces shone a light on the urgent need for action against gender-based violence. Community-driven change starts with conversations. Let’s keep them going.
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3G Shutdown Begins Today! Farmers & rural Aussies – final call to check & upgrade your 3G devices! Full shutdown by Nov 4. For help: - Telstra: Call 13 22 00 - Optus: Call 133 937 - Regional Tech Hub: Free advice Read more in our media release https://t.co/1DAh79Y4p9
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