Searious Business
@SeariousBiz
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Committed to preventing plastics from becoming pollution. Close the plastic loop. https://t.co/gjcU3R2G3M
Eindhoven, Nederland
Joined January 2018
Plastic recycling needs to be a part of core business strategy and not a technical side-project for the plastic industry. @PackagingEurope
#recycling #plastic #ppwr #recycledcontent #pcr #mandates
Over 110 organisations from Europe’s plastics value chain have united to deliver an Industry Statement to officials at the @EU_Commission’s Directorate-General for Environment, calling to ‘close the gap’ between virgin and recycled plastic prices https://t.co/Dr2hqgG9WV
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I just published If Recycling Isn’t Viable, Circularity Fails: Why 111 Industry Leaders Rang the Bell in Brussels
emma-69986.medium.com
On Friday in Brussels, our CEO Willemijn Peeters handed over a statement signed by 111 organisations from across the plastics value chain…
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Europe’s recyclers are sounding the alarm 🔔 111 organisations urge the EU to close the cost gap with virgin plastics and secure long-term demand. 👉 https://t.co/Bc1yunywtB
#Recycling #PPWR #RingtheBellforRecycling #elephantintheroom #circulareconomy
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At the 10th #Reuse Conference, we shared how we’re building brand new consortium-based systems for #reusablepackaging to comply with PPWR targets— from #oceanBag to #RePLHA, and what’s next with #BottleBack. Thanks to @Umwelthilfe and partners for this inspiring exchange! 🔁
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October 2025 Recap - creating impact with circular plastics - Searious Business - https://t.co/ftTW0qOLe4
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October 2025 Recap - creating impact with circular plastics - Searious Business - https://t.co/ftTW0qOLe4
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Fri: SKZ / Erema 📍 Sat: @RecyclingSintac 📍 Sun: @PlasticsEurope 📍 Mon: @BEOLOGIC 📍 Tue: @Nordson_Corp 📍 Wed: Tomra
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✅ A strong start for the #ElephantInTheRoom at #K2025! 💪 105 signatories and counting on the Industry Statement. If you’re here, come #RingTheBellForRecycling & join the call for a level playing field for recycled #plastics. Next stop - 📍 Thu: @VDMAonline / OCS #recycling
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TODAY at #KMesse: We’re not launching a product — we’re sounding the alarm. ♻️ The #ElephantInTheRoom is here: 🚨 Low demand 🚨 Cheap virgin resin 🚨 Underpriced imports It’s time to #RingTheBellForRecycling and demand real change 👉 https://t.co/pwWxp30PFG
#K2025
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TODAY at #KMesse: We’re not launching a product — we’re sounding the alarm. ♻️ The #ElephantInTheRoom is here: 🚨 Low demand 🚨 Cheap virgin resin 🚨 Underpriced imports It’s time to #RingTheBellForRecycling and demand real change 👉 https://t.co/pwWxp30PFG
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Over 75 companies signed #RingtheBellforRecycling. Virgin #plastic is artificially cheap thanks to fossil fuel subsidies — #recycling can’t compete. Build a fair market now, or hand circular plastics to cheap oil forever. Join us and sign here: https://t.co/DwrMeb8zgt
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September 2025 Recap - creating impact with circular plastics - Searious Business - https://t.co/cX2QWCbKDs
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September 2025 Recap - creating impact with circular plastics - Searious Business - https://t.co/cX2QWCbKDs
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Don’t judge a book by its cover. ♻️ Europe’s recycling system is being misunderstood — like the blind men & the elephant. Each party sees a piece. None see the whole. 🔔 Time to #RingTheBellForRecycling. 📍 Find the #elephantintheroom at K-Messe. #SeeTheBiggerPicture
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The economics of recycling are broken. ♻️ If recycled plastic stays pricier than virgin, EU recyclers won’t survive. Yet PPWR demands more PCR. Where will it come from if local plants close? Sign the call for urgent reform 👉 https://t.co/U7ONdV58zo
#RingTheBellforRecycling
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♻️ Another recycler shuts down — this time in the US. RPlanet joins a growing list across the UK & EU. Virgin plastic too cheap +Weak mandates = Local recyclers can’t compete No recyclers = no #circulareconomy. #RingtheBellforRecycling 👉 https://t.co/U7ONdV5GoW
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🔔 #RingTheBellforRecycling €5bn invested. 12.5m tonnes capacity. Yet EU recyclers risk closure. Why? Virgin #plastic too cheap. Imports undercut. Demand too low. No demand = no #recycling. 51 recyclers already signed. Will you? 👉 https://t.co/2i2YjWjvSW
#ElephantInTheRoom
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Who’s watching the system? Without enforcement, targets are just good intentions. Cheap, non-compliant imports slip through the cracks. We need market surveillance that works. Find the elephant at K-Messe. #RingTheBellForRecycling #ElephantInTheRoom #SeeTheBiggerPicture
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🏝️ Our CEO @w_peeters will speak at the Virtual Island Summit 2025! 📅 Sept 17 | 10:00 EDT | 15:00 BST 🎤 Panel: “Financing Island Futures” 👉 Free to join: https://t.co/ZdZ0JNodEO
#CircularEconomy #VIS2025 #IslandInnovation
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@fionaharvey - we've all heard that recycling doesn't work. Well it never will while there's no positive business case.
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