@SeanAnthonySays
Answerβs in the question.
Give 30 people a service thatβs only worth 1kβ¦ and deal with the inevitable tyre-kickers..?
Or use the extra free time to overdeliver for 3 people with more skin in the game?
Long term, id prefer low numbers / high fees all the way.
@SeanAnthonySays
3 clients for sure, then use them to leverage new business with the extra time and energy I have.
Plus higher ticket clients have realistic expectations unlike someone parting with less money.
They see you as an investment, not an expense.
@SeanAnthonySays
Customer concentration is an important health check indicator, your top five customers should not constitute more than 25% of revenue. A single customer should not constitute more than 8% of revenue. Case A is 33% concentration / Customer. Case 2 is 3% concentration.