no BS PR tips tasks to complete so you will keep learning growth and community i will share 7 PR tips and tasks over 7 weeks for free (yap, for now) with you so you can grow. get it now:

i was about to write a long post here. full of emotions, lessons learned, big realizations. then I deleted all of it, because I’d rather just say the point. my website is done. (yes, I know, this is probably only exciting to me.) and I actually like it. maybe just because I

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do people actually trust ai-generated content? how are SMEs really using generative ai? and is GEO replacing SEO - or is it just another buzzword? these are just a few of the questions i’m currently exploring in my research. ai is rapidly reshaping how brands communicate and

Choosing a PR consultant? If they don’t have these 4 things, i wouldn't work with them 👉 Creativity for me, this is non-negotiable. PR is about finding story angles, and that requires creativity. No story angle → no coverage. 👉 Early adopter mindset if your PR consultant

started off as a PR consultation and now they have more business clarity we met to see how we can work together on their PR goals, but it turned out quick that they lack business clarity so we had to take a step back and that's when the Coach in me took over the convo 😎

Groundbreaking. if I see one more post announcing this as the big revelation, I might book a session with my ChatGPT therapist to process the shock. 😶‍🌫️ sarcasm aside, this is exactly why I keep researching how AI is actually used in PR, because the real question isn’t AI vs.

looking for a good resolution for this year as a #pr pro? let me give an idea: This year I won't spray and pray. I will do my research and reach out to the right journalist with a tailored story. happy new year!

let's chat about your brand:

💸 Would you pay 10K+ for a PR agency… or actually learn the game yourself? From 2026, take control of your brand. Build it with intention. I’m giving you 7 PR tips in 7 weeks, for FREE. That’s literally 10K+ value if you’d hire an agency. But instead? You’ll learn, apply,

using AI in your comms campaign? it all comes down to the same 3 questions you’d use for any tool: →is it aligned with your brand? →is it aligned with your audience? →is it aligned with your goals? if any of these is a no, then there’s your answer. you’re welcome.

I help PR agencies rebuild team motivation before burnout hits. After 10+ years in PR, coaching global teams from New York to Budapest, and becoming a Certified Coach to support PR pros with burnout and motivation - I’ve learned one thing: Team motivation isn’t fixed with

how is your pressrelease_final_final_edited_v14_realfinalversion.docx going? is it final yet? 😏

Did you know? In media relations pitching your story is not the only way to connect with a journalist. If you wish to build a long-term (and I hope you do!) relationship, you can also: • Introduce yourself and have a chat about their beat • Provide an expert

Cheat sheet for your media relations Have 3-5 key journalist (key for your business / client) with whom you build REAL relationship. Quality > Quantity always.

daily reminder: 1 follow up on your pitch is enough. to the others who send 2+ follow-ups, this is for you guys:

someone just cold dm-d me (which is okay) but with this opening: "yo chief" i mean. no. 🤒

*when* should you send a media pitch? spoiler: not monday morning. not tuesday morning. not “industry wisdom.” after countless chats with journalists, here’s the real answer: there is no magic time. every journalist has their own rhythm. one checks pitches at midnight after

okay, there are a few new followers, so let me just say what i can help you with: → PR agencies: PD sessions for your team: media relations, client relations, pitching, AI in PR etc (anything personalized ;) ) → Research for your business: with my international research

@nikitabier For business PR @lulumeservey (undisputed queen) @PRcarly @jappleby @SaroltaPR @jodyfisher

what metrics do you measure in your PR? 🤔