October on the Santa Barbara brings avocados, wine and seafood at can't-miss festivals. Enjoy perfect weather, fewer crowds and peak harvest season on The American Riviera®. Learn more about October in Santa Barbara here:

No hiking shoes required. Discover 10 scenic walking trails around Santa Barbara, from blufftop paths to beachside strolls. Get your steps in while soaking up the beauty of the South Coast:

With Santa Barbara’s local farms and fresh seafood, there’s always something new to taste. Check out these new spots serving seasonal flavors — from casual to upscale. #SeeSB Click the link in bio for the full list:

Join in five vibrant days of live music, traditional dance, festive mercados and delicious, authentic food this weekend at Old Spanish Days Fiesta.

CFP Rankings Reality Check

Into astrology? Let your zodiac sign chart the course for your Santa Barbara adventure. 🔮 Find your cosmic match here: https://t.co/vFw3SvrTYv

What better place to sip rosé than The American Riviera®? Santa Barbara winemakers have embraced pink with flair — here are the top spots to sip the region’s best. #SeeSB https://t.co/WbjPottvmO

Calling all foodies! Explore these 2025 Michelin Guide recognized restaurants and treat yourself to a delicious culinary adventure in Santa Barbara. #SeeSB Read the full list of recognized restaurants here:

From the sun-drenched vineyards of the Santa Ynez Valley to the trendy tasting rooms of the Funk Zone, here’s the ultimate itinerary for your next #SantaBarbara wine country getaway: https://t.co/a1c45QUJRn @SantaBarbara #travel #wine

August brings sunshine and lively events to the Santa Barbara South Coast, from the five-day Old Spanish Days Fiesta to the Pacific Pride Foundation’s beachside Pride Festival. With so much to enjoy, it’s the perfect time to plan your getaway. #SeeSB

Old Spanish Days is a cherished Santa Barbara tradition that celebrates the city’s history, culture and vibrant spirit. Known locally as “Fiesta,” the five-day festival returns this year from July 30 to August 3, 2025. #SeeSB Learn more here: https://t.co/0TkWMdKtbF

July in The American Riviera® offers sunshine, festivals and endless summer fun. ☀️ With average highs of 78°F, enjoy beach days, wine tastings and free outdoor concerts. As night falls, catch a movie under the stars at the Santa Barbara County Courthouse. https://t.co/dBL4h7Cne3

Soaring high above Santa Barbara’s breathtaking beauty — where mountains meet coastline and magic stretches in every direction. #SeeSB

Sip, swirl and share the magic of Santa Barbara with the people who make every pour sweeter. #SeeSB

From seaside concerts and star-spangled celebrations to local artisan finds, next week’s lineup features the Molly Ringwald Project at Concerts in the Park, Santa Barbara’s Fourth of July festivities and the Santa Barbara National Horse Show.

Where sailboats sway and sea breezes whisper. The Santa Barbara Harbor is the place to slow down and savor the shoreline. #SeeSB

Santa Barbara is awash in purple — the jacarandas are in full bloom, adding a dreamy touch to every street and skyline. #SeeSB

From a lavender-filled festival to a luxe wine dinner and a summer afternoon of sipping, next week’s lineup features Bounty with Lo-fi Wines at Rosewood Miramar Beach, the Santa Barbara Lavender Festival at SBCC and the Santa Barbara Wine + Food Festival. https://t.co/Mr3ZLLjFjJ

Where laid-back coastlines meet majestic mountain peaks, this is Goleta. #SeeSB

Take a garden stroll and lose track of time. ✨ That’s the Santa Barbara effect in full bloom. #SeeSB

From soulful concerts to wine-paired dinners and a wild summer parade, next week’s lineup features Mary Chapin Carpenter and Brandy Clark at the Lobero, Uncorked & On The Rocks at Blackbird and the Summer Solstice Celebration at Alameda Park. #SeeSB