P.S. If you’re a founder looking for rockstar devs, let’s connect @SameeHsn. We’ve helped 100+ startups — including GatewayX, The Deep View, and Shortimize — ship fast and build amazing products.

At @TxLabzCo, we believe distributed teams outperform when you get the fundamentals right. That’s why we help you assemble engineering and product teams that can:.- Ship fast, test more often, and adapt quickly.- Scale with your needs.- Communicate asynchronously.- Work with

If you're building a remote team in 2025+, ask yourself:. 1. Is our documentation culture real or performative?.2. Can our team ship without meetings?.3. Are new hires productive without tribal knowledge?.4. Do we have scalable workflows for our teams?. Atlassian went remote and

The takeaway isn’t that “everyone should go remote.”. The lesson is deeper:. The structure of how people work matters more than where they work. Atlassian went beyond just giving employees laptops and Zoom. They designed workflows that gave every employee a level of autonomy.

Atlassian’s reputation exploded. They jumped from #47 to #7 on Fortune’s Best Places to Work list in a single year. Remote gave them the much-coveted talent, productivity, and prestige. That's a trifecta most companies never hit, no matter how many free snacks they offer.

Their internal balance came from necessity. In 2021, as global unrest and pandemic anxiety grew, Atlassian saw a spike in burnout. But they didn’t ignore it. They expanded mental health resources. Employees got access to meditation apps, access to therapists, open mental

Most companies treat remote work as a temporary deviation. Atlassian knew the tools weren’t enough, so it rebuilt its operating system around them. Culture had to change. Managers learned to trust output over activity, teams adopted decision logs & open documentation. They

And the results were incredible:. - 53% of new hires in FY2023 were outside office cities.- Employees now span 13+ countries.- 90%+ of Atlassians use Confluence weekly.- 50M+ Jira users globally.- Revenue grew 2x since 2020. Remote didn’t slow them down; it made them faster.

With Team Anywhere, Atlassian told 10,000+ employees:. Work from wherever you want. They ditched the soft hybrid model and back-to-office bait-and-switch. They trusted their own stack (Jira + Confluence + Trello + Atlas) to handle the scale.

So when COVID forced the tech world into remote work in 2020 and most companies scrambled. Atlassian leaned all the way in. They switched to remote work for their employees. - No mandatory office days.- Hiring opened globally.- Management retrained for async.- Docs over

From day one, Atlassian was building the infrastructure of distributed collaboration. The synergy is insane:. - Jira tracks work, sprint boards, and critical incidents.- Confluence houses docs, runbooks, onboarding, and knowledge.- Trello supports visual task flow for

Let’s back up. Atlassian's rise was deeply unconventional:.— No outbound sales.— No flashy marketing.— No in-person demos. They built sticky, team-centric tools. Priced them cheap. And let engineers discover, use, and expand them from the inside. This was bottom-up SaaS,

Like most companies, Atlassian had a choice in 2020:. They either had to force everyone back to Sydney HQ…. Or turn their temporary experiment into a permanent bet. So they came up with Team Anywhere. It was a radical idea where employees could live and work from… literally

Here’s what makes the Atlassian story wild:. - They had no sales team for the first decade.- Were profitable almost from day one.- One of the fastest-growing SaaS firms ever.- IPO’d in 2015 without losing control. But their biggest experiment came in 2020…. When they killed the

Atlassian was founded in 2002 by Mike Cannon-Brookes and Scott Farquhar. Two University of New South Wales graduates who bootstrapped the company with $10,000 in credit card debt. They initially offered third-party support but soon developed Jira, a project and issue tracking

These guys used a $10,000 credit card debt to start a business in 2002. That company is now worth $60B. In 2020, they dropped their biggest surprise yet:. They told all employees to stop coming to work. Everyone thought it would backfire. Here’s what actually happened:🧵

P.S. If you’re a founder looking for rockstar devs, let’s connect @SameeHsn. We’ve helped 100+ startups — including GatewayX, The Deep View, and Shortimize — ship fast and build amazing products.

Want to build an efficient remote work system like Zillow’s?. That’s what we’re working on at @TxLabzCo. We help engineering teams grow, scale, and operate better in remote-native ways, without sacrificing speed or culture. Because “remote” should never be messy. It should give

But the real deal is that Zillow stopped obsessing over “How do we replicate the office?”. They instead asked:.How do we design a system that works better than the office?. And that’s what many companies continue to miss. They copy/paste, instead of redesigning from first

Meanwhile, rivals stayed stuck in hybrid limbo. Many RE tech players like Redfin and Compass dragged employees back to HQ…. Only to face higher churn, lower morale, and shrinking candidate pools. Some even quietly scaled back their return-to-office plans.