Sam
@Sam_Wb3
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Following
20K
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Marketing with storytelling I am sharing my journey in the hope of being hired for my dream job Certified @Safaryclub · Content Strategist
France
Joined September 2022
Stop blaming yourself. Your posts aren’t going viral for a reason nobody talks about (and it's not your fault...) Virality doesn't mean become successful overnight. It's the succession of 3 invisible forces: • Timing • Distribution • Familiarity How do you overcome it?
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3 things to focus on before launching any campaign (same goes for your personal brand) I. Target audience: Talk to the right people II. Metrics: Track what actually matters III. Positioning: Find the best narrative/angle Any missing pieces?
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Your X profile is a landing page. In seconds, you have to answer 3 questions: → Who you are? → What are you offering? → Why should I be interested? Each element should encourage further exploration
day 18 of sharing random tips for ct creators until I hit 10k followers: list of instant red flags in a profile: > got nft or web3 in username (its not 2021) > more project tags than actual words in bio > no pinned post / pinned post from 2023 > tagging big creators to milk
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Learn everything about storytelling in 2 min: With one post, Kabuto King → Gives his main goal → Build in public → Allows you to identify with him That's how storytelling works. One person, one goal, one way to achieve it.
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I was not clear: yes your team have to use the product. But you should not force them. They should do it because they want to. Forcing someone to do something isn’t ending well
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Hot take: people should not be forced to use it. • If I force you to read a book that doesn’t interest you, will you have a good point of view on it? • If I force you to watch a show that doesn’t interest you, will you like it? You can’t force someone use your product and
every crypto project should force employees to use apps *at least* 2h per week you cant build for users if you never are one
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I'm 12 yrs old from Zurich - made $1,5 millions in the last year - travelled to 67 countries (including Pacific Ocean) - bought my dream bike and a Lego’s house - hitting the gym every hour - all thanks to crypto none of this is true, but these types of posts tend to do well on
I'm 20 yrs old from Monaco - made $400k in the last year - travelled to 12 countries (including the moon) - bought my dream car, BMW M8, and an apartment - hitting the gym every day - all thanks to crypto none of this is true, but these types of posts tend to do well on here
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Yesterday, my wallet got drained. A hacker got access to it and stole everything. I’ve been in crypto since 2021. I know how to interact on chain: • I didn’t connect to any suspicious website • I didn’t download anything • My secret key isn’t on my PC Still, all my NFTs
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Day 4 teaching CT how to tell a story on X: The Ticking Bomb Effect. Don’t say: “Campaign starts tomorrow, hurry up, it won’t last forever.” Say instead: “7-day campaign. Join every day to build your streak multiplier.” You’re not selling urgency. You’re selling anticipation.
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3rd day teaching CT how to tell their story on X: Forget what people say, you don’t need a story to be successfull. You need a narrative. If you´re a privacy project, serve a great cause → Restore Digital Autonomy. Then share great stories: • Privacy-by-default - infra that
2nd day teaching CT how to tell their story on X: → The rule of 3. (I stole this one from Steve Jobs) It’s a storytelling principle that says people better understand concepts, and ideas in group of 3: • 3 elements are more than enough to avoid mental overload. After that,
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The advantage with Cloudflare going down is that we have a good excuse for bad engagement under our post
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2nd day teaching CT how to tell their story on X: → The rule of 3. (I stole this one from Steve Jobs) It’s a storytelling principle that says people better understand concepts, and ideas in group of 3: • 3 elements are more than enough to avoid mental overload. After that,
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1st day teaching CT how to tell their story on X: Your audience want you to succeed. But it must not be easy. They want you to suffer, to crawl through the mud. People get bored of someone who has it easy. Give them what they want, give them conflits.
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My dear EU friends, this is our time https://t.co/aBzqaSvAMa
aave.com
Earn every second on Aave's savings app with industry-leading interest rates and balance protection.
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Takeaway: • Be clear • Share your journey • Give emotions to your reader • Stay human
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